A new ad with some very angry cartoon characters – made by BBH Mumbai for Skoda India – makes us glad New Zealand doesn’t have external fire hydrants.
Monthly Archives: September, 2013
New Destination Rotorua Marketing TVCs aim to win the hearts of Kiwi travellers, especially Aucklanders.
Unitec says its latest campaign with Special Group and 8Com brings together the best of its earlier efforts Change Starts Here and We Make the People Who Make It.
A cute kitten and a hero firefighter add up to a winning formula for an ad. The original video of firefighter Cory Kalanick reviving the kitten was apparently shot on the HD Hero3 Camera by Go Pro, so the company’s seized on the footage for a tear jerking ad.
New Zealand is one of highest users per capita of Facebook, but many Kiwi brands have been slow to make the most of it. Catalyst90 CEO Tom Reidy has a few ideas about how you can get your Facebook page working harder for your brand.
In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.
A good night was had by all—or at least most—at the rejuvenated Magazine Awards. Ben Hurley kept the crowd entertained, MPA chair John Baker was typically bullish about the future of the magazine industry, Dr Sarah Sandley was acknowledged for a stellar 20 year career, Bauer’s titles were a welcome addition to proceedings and no-one fell off the Q Theatre stage. Speech of the night went to Rochelle Gillespie from OH!Baby, who implored everyone to keep drinking, make a few more babies and buy their magazine. Plus: TVNZ Blacksand’s crafty, Origami-inspired intro vid.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
There are plenty of blogs devoted to strange and cringeworthy stock imagery. But what about stock video? It’s also ripe for the prodding. And as the very funny Getty Critics blog proves, adding sound makes these generic scenes way better.
An APN Outdoor digital billboard scored highly for recall on a test by walkers in central Auckland bombarded by ad messages.
Dancing chickens beat dancing babies any day, as this kooky ad to promote Mercedes’ stability control shows.
Whether it be Ches and Dale, the great Crunchie train robbery or John Rowles singing about roofs, many of the country’s most memorable ads feature jingles. Despite their propensity to burn themselves into human brains, they’ve largely gone out of fashion now, but Cadbury and DDB are trying to give the nation another dose of ‘song rash’ by giving a classic Roses ad a modern twist.
Shine and client Hyundai’s hunch that Kiwis don’t have enough time to spend with their families proved true when it teamed with production company Exposure to video interview hundreds of us. Now it’s brought those dreams of how we’d spend more time with our loved ones to the ‘Family Time’ campaign.
A room full of publishing talent and their supporters gathered at the Q Theatre in Auckland for the refreshed Magazine Awards tonight and it was Woman’s Day, Idealog, North & South, NZ Life & Leisure, Oh! Baby and NZ Rugby World that took the major wins.
The recently merged creative agency Verdict/MEA Mobile is a finalist in this year’s Australian Mobile Awards for its campaign promoting Rip Curl’s 51st annual Pro Surf competition.
He’s an “integrated, digital and direct creative heavyweight” who’s renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at Colenso BBDO/Proximity Auckland.
After ACP was purchased by Bauer last year, many have been waiting to see what ze Germans would do—and what its digital strategy would be. And, following on from the launch of Metro Eats and Metro Arts, the next cab off the digital rank is cleo.co.nz.
One of the world’s most enduring and successful agency-client partnerships has come to an end in this part of the globe, with Volkswagen saying goodbye to DDB after 11 years and, in another slightly surprising decision to follow up from last month’s 2degrees pitch, choosing Colenso BBDO as its agency.
An unfortunate coincidence perhaps, but it was chokes from all quarters on the Stuff website earlier this morning as the lead headline screamed about Emirates Team New Zealand’s America’s Cup loss while further down on the front page there was a story about a US doctor saving a lady who choked on a piece of meat.
Radio streaming service Pandora may be a music company, but it’s also a business built on data.
At the heart of that data is the Music Genome Project. Twelve years in the making, it’s a big part of how the company decides how it will serve up your next song.
Using facial recognition tools, BNZ has launched EmotionScan, an online experience developed by BNZ in partnership with psychologist Stuart Carr and Swiss emotion recognition software company nViso, to help customers figure out how they feel about money.
We’re increasingly using online and mobile banking, but it’s not going to make human customer service go away. In fact Westpac’s new banking platform is designed as much to get in touch with real people as it is to do more services for ourselves away from branches.
Contagion is adding its creative and media might to the new Supermarket Online site hatched by Nappies Direct founders Kevin and Pia D’Ambros-Smith.
Humans seem to have an innate fascination with slo-mo, as evidenced by the eight million or so clips on YouTube. And, judging by the photo booth tomfoolery at various awards evenings, they’re also quite narcissistic, so Dunedin-based design and production shop Motion Sickness Studio has combined those two things and set its slo-mo station loose on the nation.
If you don’t want your company to be the socially awkward kid in new world of communication between brands and consumers, make sure you look after your two-and-a-half percent, says Kiwi marketing guru Sarah O’Hagan.
Awards speeches are always the boring part once you get past the frocks and the big gongs. That’s why this crowdsourced Emmys concession speech by Grey Poupon was such a winner.
It’s not often you get insight into user experience from a tattoo artist and Samsung’s US-based creative director in one day, but that’s what organiser’s of Wellington’s UX Design Day next month have managed to pull off.
Roy Morgan data from the last five-and-a-half years is hard evidence of the tech behaviour we see in ourselves and others – like difficulty surviving without our mobile devices, the growing popularity of online shopping and the slow death of the desktop and the home landline.
To be a great brand, consumers simply need to get a sense of the personality though its actions, rather than have it delivered fully formed, says Andrew Lewis.