APN Outdoor has instituted a new networking programme for its clients and business partners called ‘Friends in High Places’, with the new initiative set to butter up 250 of its clients and business partners with an invite-only show featuring Kiwi singer/songwriter/denim jacket-wearing dreamboat Dane Rumble and rising musical stars Artisan Guns, AutoZamm and Lisa Crawley.
The call for entries for the 2010 TVNZ-NZ Marketing Awards is now open. Hopefully you already know that. But what you might not yet know is that the New Zealand Marketing Association (NZMA) and NZ Marketing magazine have managed to secure a very impressive bunch of marketing brains to do the judging.
Taika Waititi warned everyone that his kinda-new, but mainly just rehashed music video for the Patea Maori Club’s Maori electrofunk classic Poi E would be either average or terrible. And while it does include some of the action from the outstanding Thriller/Poi E mash-up seen at …
The second dose of ‘linkspiration’ we call Wammo, Pound and Mash is upon us once more. So feast your eyes and ears on the Adshow’s Simon Pound as he gives his weekly multi-media run down of the weird, wonderful, glorious and creative world of advertising to Kiwi FM’s breakfast show host Glenn Williams.
Kamran Kazalbash has been appointed as the general manager of retail at DraftFCB and Angela Spain will be coming on board as general manager of the agency’s public relations arm.
Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.
The editorial in last week’s Listener, ‘Turbulence Ahead’, was based around Air New Zealand’s proposed trans-Tasman allegiance with Virgin Blue and how it seemed as though the national carrier was on its way to becoming a budget airline, which, according to the writer, contradicted the ‘premium carrier’ tag it was using in its marketing. Turns out chief executive Rob Fyfe was so incensed by the article that he felt the need to respond on camera in an effort to draw attention to the facts.
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.
Tourism New Zealand (TNZ) has enlisted the services of Australian digital and social media specialists Razorfish Amnesia following a review of its digital marketing strategy. But no-one from either party wants to talk about the new relationship, what the relationship will entail, what the job is, how much the budget is or who else was asked to pitch.
Twenty three of New Zealand’s top footballers received some good news this week when the All Whites squad was named to play at the Football World Cup in South Africa. And the sport as a whole also got some good news after Volkswagen signed on as a major partner of football in New Zealand.
Want to know how to harness the raw power of online advertising? Well then, the Interactive Advertising Bureau and the Association of New Zealand Advertisers’ event ‘Outfox, Outsmart and Outgrow Your Competition’ should be right down your e-alley. And there are only 20 tickets left for next week’s event.
The One Club’s Creative Week, a big ol’ celebration of creativity in advertising, design, digital media and the arts, kicked off in New York on Monday with the announcement of the One Show Design Awards. And Auckland design outfit Alt Group popped a few more corks after it was ranked in the world’s top 10 design agencies for netting two Pencils and two merits, exactly the same haul it received last year.
From left: Julian Andrews, Martin Bell, John Baker, Vincent Heeringa
Actually, that headline is only partially true: HB Media, creators of StopPress, NZ Marketing, Idealog and Good, has joined forces with Tangible Media, which publishes a range of magazines including Dish, NZ Retail and NZ Rugby World. And the new, award-winning media beast is set to become New Zealand’s largest independent publishing company.
Australasian cinema advertising company Val Morgan is currently whistling as it walks, after it announced the results of a study showing that cinema advertising, when used in conjunction with television, increases consumer propensity to buy and drives return on investment for advertisers.
Restaurants and gift stores were the big winners during Mother’s Day week. But it’s not just the cockles of mothers that were warmed: some retailers and marketers will find plenty of comfort in figures that show spending on the Paymark network, which processes more than three quarters of all in-store electronic transactions in New Zealand, is up considerably on the same period last year.
Sean Mitchell’s Action Media Ltd, publisher of NetGuide, IT Brief, Telecommunications Review and The Channel, was put into liquidation last week. So it was a bit of a surprise to receive a press release from the man himself trumpeting the arrival of a new publication about technology issues in small business.
If you believe the Saatchi & Saatchi email footers, optimism abounds this year: ‘2010: Nothing is Impossible’, they claim. And the new planning and production talent added to the arsenal this week has put a bit more wind in the sails of ‘The Lovemarks Company’.
Who it’s for: Fresh Up (Frucor) by Colenso BBDO and The Sweet Shop.
Why We like it: Thirst, apparently, is creepy. So what better way to personify it than with a dodgy masseuese who looks like the Foo Fighters’ Dave Grohl? That’s right, there’s no …
This week on Ads@6, we talk candidly with Freida, Cadbury’s weird dancing cow, about empty udders, that difficult second album syndrome, salmonella scares and how she plans to knock that arrogant drumming gorilla of his chocolatey perch by putting on some bovine ritz.
Andy Beal, founder and editor of Marketing Pilgrim, co-author of online reputation management book Radically Transparent and one of the big-brained keynote speakers at next week’s Social Media Junction, offers a few pearls of social media marketing wisdom.
Bow down before the newsy melange and marvel at its tremendous interestingness.
In this week’s instalment of Michael Carney’s Marketing Week: An exploration of the different approaches to purchasing. What kind of buyer are you? Onward and upward for online video The economy: assuming the recovery position? For the loved one who has everything: Newsweek is for sale.
Phones at the ready, New Zealand: Adshel will be unveiling a new offering called ‘Adshel Mobile’ on Monday, which the company claims to be the first out of home mobile network in the country. And the first campaign to use the techy wares will be Fly Buys Music.
Heyho! The TVNZ-NZ Marketing awards are all go. Now in their 19th year, the 2010 TVNZ–NZ Marketing Awards celebrate proven excellence in New Zealand marketing. The awards are run as a joint venture between NZ Marketing magazine and the New Zealand Marketing Association (NZMA). And there’s some exciting …
Fairfax Media is the toast of at least four towns today after the winners of the Fairfax Young Lions Cyber and Media competitions were announced.
Tiger Tiger photography
Ah, awards ceremonies, let us count the ways we love thee: delicious foods, free flowing beverages, moments of envy, moments of happiness, moments of appreciation. It’s just like being at a wedding, really, except with a few more fake smiles and occasionally awkward encounters with competitors.
Professor Marshall
Professor Roger Marshall of AUT University Business School has been named judging convener for the 2010 TVNZ-NZ Marketing Awards.
Professor Marshall is the chair of marketing at AUT and has an impressive resume, both as an academic and as a former marketing professional.
The perfect remedy for a bad case of wind.
Google being awesome. Again. And here’s how they did it.
When geeks, meat and swords collide (particularly impressive is the meat-filled boot slicing).
The ancient art of meeting men, news geek nirvana, ze planes …
Auckland’s Hyatt Regency Hotel was abuzz with unbridled joy, glee and envy last night as the CAANZ Media Awards rewarded the best strategic insights in the media industry. And the “precise marrying of message and moment” by DraftFCB Media in a campaign for Whitcoulls that linked book recommendations to specific television programming took home the coveted Best in Show award.
The excitement is growing steadily for next year’s Rugby World Cup. And for some, so is the confusion.