Monthly Archives: May, 2010

Opinion
Hark! It’s Wammo, Pound and Mash
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Every week, Kiwi FM’s breakfast show host Glenn ‘Wammo’ Williams checks in with The Adshow’s reporter/researcher Simon Pound via Skype to find out about the ads, issues, trends and humans (both local and international) that have recently been tickling his various advertising fancies. The pair already mix radio, video and the interweb, and now we’ve got some good old fashioned words to complete the multi-media circle. So StopPress readers, meet the weekly adstravaganza we like to call The Wammo, Pound and Mash Ad Roundup. This week, the burgeoning realm of branded content.

News
Superheroes save Earth from imminent peril, win Bolly Award
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Shift Wellington has taken out the Interactive Advertising Bureau’s latest Bolly Award for Plunket’s www.superheroes.co.nz, a snazzy, good-lookin’ and “really well-thought out idea” that allows users both young and old to customise their own uber-hero, share it with friends and even buy superhero paraphernalia. 

News
Of Post-It-Notes and noveau bush tucker
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As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.

News
YouTube goes Young Lion hunting
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As Mother always said, the best kind of trip is an all expenses paid one. And there’s one up for grabs at the moment, with Fairfax Media urging New Zealand’s aspiring young creatives to enter the Cannes Young Lions YouTube competition for their chance to win a trip to the 57th Cannes Advertising Festival in June, compete in the Young Lions Film competition with a foreign stranger as Team YouTube and hobnob it with the world’s advertising elite.

News
TBWA\ embark on Starship enterprise
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Following a competitive pitch, TBWA\TEQUILA\ has announced a new relationship with The Starship Foundation, further cementing the charitable work it has been doing with Mercury Energy and ASB, which are both five star sponsors of the foundation.

News
Go on, ask us anything about social media
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Fast Forward, a social media agency, is currently finalising the questions it will ask for an extensive social media survey that aims to show how – and how many – New Zealand marketers are using the tools on offer, how much they’re spending, what works, what doesn’t, the challenges, the benefits and everything inbetween. Of course, social media is all about sharing, so StopPress wants some input from the readers: if you’ve got a burning question about social media and marketing, either add it to the comment wall or email [email protected] and the five best questions will be included in the survey.

News
SKY TV makes its office a ‘Happy Place’
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Who they’re for: SKY TV by DDB and Automatic films.

Why we like it: Only the coldest, darkest and most bitter of hearts would be unable to find some black comedy joy in SKY TV’s ‘Happy Place’ campaign. And these two new offerings, while …

News
PrintNZ campaign says there’s no mourning paper
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A campaign aiming to highlight the importance of the printed word in everyday life has been launched this month by PrintNZ, with over 100 Kiwi “print champions” so far forking out $200 to confirm their support for the industry association’s Part of Life initiative.

News
Nokia pays to Play on nzherald.co.nz
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nzherald.co.nz has launched a new section in partnership with Nokia called nzherald.co.nz/play, which draws in existing content, sorts it by psychographics rather than sections and displays it all in a simpler, dynamic and more visually appealing way.

News
Market research: insight for sore eyes
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Planners and strategists crave it. Creative types (particularly Geoff Ross) typically loathe it. But whatever your feelings on the role of market research, it’s an important aspect of the marcomms landscape. So how can researchers enhance the effectiveness of their work? And what is its role in the modern business environment?

News
Ads@6: 22 April – 28 April
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In this week’s Ads@6, we’re taking the simplistic, overly repetitive yet highly effective Auckland Glass approach: *smash* StopPress *smash* StopPress. *smash* StopPress. If it’s about ads, call StopPress. We’ve only just recovered from the horror that is the Foreno tapware TVC. The happy wife gauge may be high. But so is the ‘wow, that’s a really crap ad’ gauge. And how ’bout that Sydnicity?

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