With limited resources at their disposal, small businesses rarely have the opportunity to invest time into their marketing planning, despite the fact that marketing is an integral element of their businesses. And, with a nation made up of many small to medium enterprises (SMEs), opportunities for guidance, advice and dedicated time to spend on marketing planning is usually quite rare. So, to try and relieve some of this pressure, the Marketing Association has just launched the SME Marketing Assistance Programme.
Monthly Archives: May, 2010
Who’s it for: BNZ by Sugar, Exile Films and Franklin Road.
Why we like it: Portraying banks as good, honest business/community/family builders is a pretty tough sell at present given the financial sector’s greed and recklessness played a large part …
Today sees the launch of New Zealand’s first 100 percent local content channel, TVNZ Heartland, which features a mix of old classics and new gems and will be shown on the Sky platform. And, according to TVNZ’s head of digital Eric Kearley, we can expect to see more of these types of channels on the pay-TV platform in the future.
Here’s one for the quite funny but presumably completely unintentional stuff-ups category. As you can see, the image is intended to promote the sale of supporter gear for the FIFA World Cup at Stirling Sports. But the logo they’ve chosen to use on their homepage had been modified slightly, most notably with the addition of a large gun. Ah yes, it’s the kind of woopsie the internet was invented for.
A couple of weeks back it was all backslaps and bumpats at Saatchi & Saatchi after it won the Sanitarium account. But this week it’s back to what seems to have become a relatively normal state of flux for the agency after a couple more high-profile additions and subtractions.
The 36 Australasian judges have spoken. And what they’ve said relates to the Magazine Publishers Association (MPA) Magazine Awards and, particularly, the finalists.
Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing.
There are a few things we simply can’t abide here at StopPress: intolerance for other nations, the Dutch and using the power of song to express your emotions. So, you can imagine our horror when we laid eyes and ears on the new TVC for Australia’s new tourism push, ‘There’s Nothing Like Australia’.
The latest Nielsen Media Research data for readership numbers in the 12 months ending March 2010 has been released, and so has the obligatory combination of excessive adjective use, trumpet blowing, chest beating, questions about the research methodology, some oft-times fairly creative use of statistics and, if you look at the image above this paragraph, funny pictures of people with very white teeth who smile when they read.
I read with interest in the latest edition of NZ Marketing magazine about the issues around media being commoditised and how the four representatives of the CAANZ media committee propose addressing it. Strangely, these representatives are quick to put the blame on advertisers and procurement people but don’t acknowledge that media agencies have been responsible for the commoditising of media – not just overseas, but here in New Zealand.
Whether it was the pseudoephedrine or that the eclectic audience of well over 200 marketing and advertising types was bigger than her Ad Show audience on TVNZ7, Hazel Phillips, mistress of ceremonies at Thursday evening’s Marketing Association talkfest on agency-client relationships, belied her claim that she is not a comedienne.
This week on [email protected], the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!
SBS called – and they’re not happy. Late yesterday the Aussie broadcaster was still mulling over its options as whether to take legal action over TV3’s use of the line “Six billion stories and counting” – SBS’s own tagline – in its new TVC.
Earlier this week, TV3’s director …
Finally some good news for the beleaguered number crunchers at Telecom. Yahoo!Xtra, the online joint venture between Yahoo!7 Pty Ltd and Telecom New Zealand Ltd, has announced an after tax profit of $1.37 million for 2009.
The company says this reflects the growth of digital media over …
New Zealand Post’s Targeted Communications division has made three new appointments in the last month as it looks to grow its presence in the digital arena.
The posties see digital strategy playing an integral part in the future direction of the company, with initiatives on the horizon that will …
On this week’s Ad Show we have a 50 Years of TV Advertising Long Lunch special. Shot at Clooney restaurant, the nostalgia-fest included industry legends Mike Hutcheson, one of the founders of Colenso, who has a 40-year sweep of the industry, Neil Livingstone of 99, who’s spent more …
Colenso BBDO has welcomed strategic planner Steve Clark into the fold and announced the promotion of Levi Slavin from deputy creative director to plain old creative director.
Clark has been working in strategic planning at Mojo under Martin Yeoman. His move from Mojo to Colenso will see him working alongside …
For the last two days, I’ve been relentlessly judging things. I’m a fan of judging, particularly if it’s harsh, unfair, rude, superficial and based solely on first impressions. On this occasion, however, I wasn’t judging for mere sadistic pleasure. It was for a slightly more legitimate purpose: I was part of the esteemed panel tasked with choosing the winners of the Australasian Promotional Products Association’s (APPA) annual awards. So let me take you on a long-winded journey through the oft-times surprising world of promotional products.
This new TVC by Wieden + Kennedy Amsterdam for Nike’s ‘Write the Future’ campaign has only been around for a week or so, but it’s already closing in on nine million views on YouTube. And there’s a reason for that. And that reason is pure, unbridled awesomeness.
The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.
Turns out you didn’t have to be there after all. Australian channel Nine is set to make techno history by offering the world’s first free-to-air 3D sports match with its screening of tonight’s State of Origin game. The multidimensional match up follows Foxtel becoming the first Australian …
Figures released today show New Zealand online advertising spend experienced healthy growth in the first quarter of this year, keeping pace with, and in some cases outstripping, international trends.
Newspapers and PR reports were all aflutter last week with the news that Boy, written and directed by Taika Waititi, is now the “number one New Zealand film of all time”, overtaking The World’s Fastest Indian (TWFI) with a lifetime box office of over $7,050,000 in the eight weeks since its release on March 25. But are we comparing apples with apples?