This week Rebel Sport, New Zealand Council of Trade Unions and Niue Tourism show us how it's done.
Marketing, advertising & media intelligence
Warning: the content in this ad might lead to eyes welling, sporadic lip wobbles or discomfort in the throat (or a combination of all three) among dads.
Take a bow Heinz Wattie’s, Rebel Sport, TrackSafe and Starship.
Rebel Sport has launched a new spine-tingling campaign, via Ogilvy, that profiles All Black Malakai Fekitoa, whose resilience proved him worthy of the team jersey.
A dearth of Christmas creativity? How Kiwi retailers' festive advertising efforts stack up against their foreign counterparts
It's not Christmas without carols, trees and ads. And while New Zealand retail brands aren't going as large as those in the UK, whose Christmas campaigns tend to be looked forward to and often clock up views in the millions, judging by the efforts of Countdown, Briscoes, The Warehouse and, soon enough, New World, there are signs that things might be heading in a more emotional direction here too.
A strong creative period across the industry sees Rebel Sport, Jaguar, Daikin, the Earthquake Commission and Skinny share a crowded podium this week.
Rebel Sport has kicked off its summer promotional push, with a brand campaign by Ogilvy & Mather that calls on Kiwis to take advantage of the warmer weather by getting outside and breaking a sweat. PLUS: Red Bull tries to get its brand messaging into consumers ears through Pandora.
Ogilvy & Mather took out the July Newspaper Ad of the Month award for its topical Rebel Sport ad ‘National Pride’, scooping up $500 for the win.
Rebel Sport has released the latest iteration of its winter campaign via Ogilvy & Mather which features a mysterious graffiti artist bringing a sports club’s motto to life at its clubhouse.
A tip of the hat to BP, Pedigree, NZ Post and Rebel Sport this week.
One of the bedrocks of being a good sportperson is the ability to work well in a team, and this shines through in Rebel Sport’s new commercial created by Ogilvy & Mather and The Sweet Shop for its winter campaign.
The fervour around the Black Caps and their amazing performance in the Cricket World Cup is manifesting itself in a number of ways. Here are a few of them.
The Blackcaps' decimation of England on Friday was a joy for many Kiwis to behold. Rebel Sport took the opportunity to congratulate the lads on the win with a print ad that ran on Saturday. And no words were needed to convey the sense of smugness.