articles tagged 'HPA'

FCB and HPA take drinking moderately to another dimension

  • Advertisement
  • February 7, 2018
  • StopPress Team
FCB and HPA take drinking moderately to another dimension

FCB New Zealand’s new integrated campaign for The New Zealand Health Promotion Agency targets young adults to drink in moderation, and remember their night out.

Read more

Health Promotion Agency shows the fine line between fun and unfun

  • Advertising
  • September 7, 2017
  • Georgina Harris
Health Promotion Agency shows the fine line between fun and unfun

Wellington-based agency GSL Promotus’ 'Choice not Chance' campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, 'is it still for fun?'

Read more

Quirky cereal boxes converse as HPA rolls out Health Star Rating campaign via Y&R

  • Advertising
  • April 15, 2016
  • Holly Bagge
Quirky cereal boxes converse as HPA rolls out Health Star Rating campaign via Y&R

The Health Promotion Agency has launched a new campaign for the Health Star Rating system through Y&R on the health star rating system, featuring a couple of lovable animated cereal boxes having a bit of an existential crisis about their health content.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

topics
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

123

TVCs of the Week: 17 November

  • TVC of the week
  • November 17, 2015
  • StopPress Team
TVCs of the Week: 17 November

A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.

Read more

TVCs of the week: 16 December

  • TVC of the Week
  • December 16, 2014
  • StopPress Team
TVCs of the week: 16 December

The final tip of the hat, 21-gun salute and celebratory cheer of the year go to Sky, the Health Promotion Agency and Air New Zealand.

Read more
voices

TVCs of the Week: 4 November

  • TVC of the Week
  • November 4, 2014
  • Ben Fahy
TVCs of the Week: 4 November

Plaudits for HPA, Dulux, Y&R and ASB this week.

Read more

The beer that doesn't have beer in it: FCB gives water a makeover in new HPA campaign

  • Advertising
  • November 4, 2014
  • Damien Venuto
The beer that doesn't have beer in it: FCB gives water a makeover in new HPA campaign

Last year, FCB introduced the line ‘No More Beersies’ to the Kiwi vernacular via its ‘Say Yeah, Nah’ campaign for the Health Promotion Agency (HPA), and it became a ubiquitous catchphrase in weekly conversations. Now, just over a year later, the agency has carried the beersies line into a follow-on campaign that borrows from the tropes of beer advertising to reinvent the humble glass of water. In each of the clips, the pouring of a glass of water is accompanied by the stereotypically deep voice of a beer advert narrator, who over 30 tongue-in-cheek seconds draws attention to the crisp goodness of a simple glass of H2O. PLUS: we look at whether the 'Say Yeah, Nah' campaign was effective.

Read more

TVCs of the Week: 24 June

  • TVC of the Week
  • June 24, 2014
  • StopPress Team
TVCs of the Week: 24 June

StopPress salutes the Health Promotion Agency, Sky TV and Les Mills.

Read more

GSL Promotus fights rheumatic fever for HPA campaign

  • Government
  • June 23, 2014
  • Skye Wishart
GSL Promotus fights rheumatic fever for HPA campaign

It’s winter and for some people in New Zealand that means a trip to the hospital for injections or even open heart surgery, because of rheumatic fever. GSL Promotus is behind a national Health Promotion Agency campaign to let more people know that strep throats, if left untreated, can develop into rheumatic fever in at-risk populations. The campaign involves six different TVCs, a multitude of radio ads (in English, te reo Maori, Samoan and Tongan), online videos and banners, and Adshel posters.

Read more

HPA gives smoking a creepy face

  • Government
  • June 23, 2014
  • Damien Venuto
HPA gives smoking a creepy face

In an effort to dissuade potential smokers from picking up that first cigarette, the Health Promotion Agency has launched a new campaign via GSL Promotus that gives a tongue-in-cheek depiction of exactly how ugly a relationship with cancer sticks can be.

Read more

TVCs of the week: 27 May

  • TVC of the Week
  • May 27, 2014
  • StopPress Team
TVCs of the week: 27 May

A tip of the hat to Red Bull, Tui, HPA and Whittaker’s.

Read more

HPA introduces new mascot, website and TVC to battle problem gambling

  • Didge
  • May 22, 2014
  • StopPress Team
HPA introduces new mascot, website and TVC to battle problem gambling

The Health Promotion Agency (HPA) has launched a new website under the 'Choice not Chance' banner that helps people to recognise the early signs of harmful gambling. And, in an effort to draw attention to the latest addition to its anti-gambling arsenal, the government organisation has also released a new TVC via GSL Promotus.

Read more

Reddit has its say on DraftFCB's Say Yeah, Nah campaign

  • PopPress
  • May 16, 2013
  • Sim Ahmed
Reddit has its say on DraftFCB's Say Yeah, Nah campaign

Hitting the front page of Reddit is usually like hitting marketing gold, bringing with it the sweet sweet traffic generated by the never-sleeping internet horde. DraftFCB has had a taste of that delicious Reddit link love for its 'Say Yeah, Nah' alcohol responsibility TVC for the Health Promotion Agency – although many denizens of the online community are left confused if what they've watched is actually a beer commercial in disguise.

Read more

DraftFCB says yeah, nah to the booze

  • Advertising
  • May 14, 2013
  • Sim Ahmed
DraftFCB says yeah, nah to the booze

DraftFCB continues its 'Ease up on the drink' campaign for the government with a new take on an old problem in the New Zealand drinking psyche: peer pressure.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit