Browsing: Y&R

Cannes 2018: highlights from day three

While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand’s success looks to continue with more finalists announced.

Stoppies 2017: Josh Moore crowned Human of the Year

Countdown, TAB, Go Healthy and Goodman Fielder are just some of the clients Y&R has picked up under Josh Moore’s leadership over the last year—all while still developing bold creative work for the likes of Arnott’s and Heinz Wattie’s. Moore may not have been present at any of the awards events this year, but that doesn’t mean his agency wasn’t noticed. Here’s the Y&R boss on what’s driven the agency’s success.

Partner articles
Stop drinking the programmatic Kool-Aid

As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.

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