Every brand and his dog is trying to get in on the action for the Football World Cup. And here are a few more ads from Twitter, GoPro and Adidas.
Browsing: Twitter
A recent submission made by the Dunedin Social Services Council and Community Law Centre said that as many as nine out of ten teenage girls in counselling had been encouraged to end their lives via social media. Add to this the fact that New Zealand still grapples with a disproportionately high suicide rate among young people, and it becomes evident why the Mad Butcher has decided to back a new anti-bullying campaign that was launched by Pead PR. From now until 23 May, high schools around the country nominated by the Mad Butcher will produce two-minute anti-bullying videos, which will then be posted the company’s Facebook page. PLUS: see which celebrites have gotten involved. Updated with additional comments from Mad Butcher chief executive Michael Morton.
Back in the day, giving up food or money was the ultimate sacrifice for a cause. But in an age when parents punish their children by taking away electronic devices, ASB is taking social media use away from its most avid team member for a week to help its sponsor organisation St John.
You can tell by the particularly un-Kiwi job title on Ross Howard’s business card (Senior Vice President of Product & Design) that BuzzDial, the fledgling tech start-up he co-founded with similarly accomplished digital media bods Tom Cotter and Geoff Devereux, is looking much further afield than the small local market. And with M-Com’s Adam Clark coming on board as chairman, Stephen Tindall’s K1W1 fund investing in the business and positive responses to the product from a number of global broadcasters, it seems to be off to a pretty good start.
It’s hard to believe it’s been eight years since the first tweet, but Twitter is marking the milestone with a new online tool that lets you find out the short message you first broadcast to the world — and see the cautious early efforts of other users.
Facebook is dominating Kiwi social media use, not just in the number of New Zealanders using the network, but also in the amount of time spent dwelling on the activity. The social network’s local dwell time far outpaces the next best performing channel here, Reddit.
If Ellen de Generes can break Twitter with her celebrity selfie, maybe you can do the same with a new site that lets you puts your mug alongside the stars. Or you could just try going viral with the Official Grumpy Cat take on the famous snap.
BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That’s evident in its current bid to promote the YouMoney tool with a road trip to university campuses.
Air New Zealand is reconsidering its approach to an initiative seeking volunteers to write for The Flying Social Network after a Twitter backlash, and is considering compensation it could offer to those who make contributions.
Twitter co-founder Biz Stone’s app jelly changes the way we get answers by letting us send pictures with questions to our social network. Simone McCallum notes brands are asking and answering on Jelly, but wonders what its purpose really is.
Another year, and by now you probably think you have a pretty good understanding of social media. Perhaps so. Then you won’t mind if we put that to the test, will you? So strap yourself in as Michael Carney takes you on a journey through what you need to know as we plunge into 2014.
A tweet that queried the horsepower of one horse was enough for Dodge to make a nice sequel to its campaign featuring fictional newsman Ron Burgundy. A talking horse that calculates its own horsepower? No, really.
Vice has gained a reputation as an arbiter of cool, with its gonzo reporting, its humorous and fiercely sarcastic opinion pieces and its focus on bacchanalian excess. Plenty of brands looking to ride on these youthful, alternative coat-tails are employing their services through native advertising and branded content. And its stories have also inspired a brilliant fake Twitter account @Vice_Is_Hip.
The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.
So Miley Cyrus’ raunchy Twerking at the VMAs drew hordes of viewers. Has grabbing eyeballs come to this? Frankly, yes.
The great Kiwi campervan adventure is a right of passage as old as time itself. New Zealand-based camper rental Jucy is giving New Zealanders (and our Australian and American cousins) the chance to haggle down the price by tweeting.
Following several overseas breaches into high profile Twitter accounts overseas (and one closer to home) Twitter has finally given users a tool to protect their accounts by introducing two-factor authentication.
Avid Twitter users will no doubt be familiar with the ‘Fail Whale’, a picture that regularly showed up when the service was over-capacity. That has become increasingly rare, however, and Yiying Lu, who designed the first image, has come up with a new one: the Success Loch Ness.
Monopoly – the game that destroyed a thousand families – is launching a new set based on Auckland. In a fine piece of democratic consultation, the city planners for Monopoly Auckland Edition asked the public for idea suggestions through Facebook and email. As with all things internet, if it can be #hashtag mocked, it will be – as was the case yesterday and today with the #AucklandMonopolyCards hashtag.
Twitter has launched its new music service in New Zealand (and some other non-consequential countries), called Twitter #Music. Unlike Google Music or iTunes, #Music is right now purely a music discovery tool – helping users find new and popular artists using its millions-strong network.
Twitter’s ad platform works by targeting users with interest signals (such as who they follow), with its new feature for advertisers Twitter hopes to tap into what people are talking about.
Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.
Twitter turns seven today and releases video to celebrate. Plus how to take a walk down memory lane and find out what your first tweet was.
Twitter, noun: A service for communicating in short bursts, typically up to 140 characters, which is creating a vernacular of its own. This infographic helps break down some of the jargon being created on the social network [ed: does anyone use any of these words in real life?].
There’s been plenty of news about hacking in recent weeks, from local examples like Telecom and Yahoo’s email debacle, to the takeover of Burger King and Jeep’s Twitter accounts, to break-ins to Twitter, Apple and Facebook. It’s a fairly common occurrence these days, and while we might add in an exclamation mark instead of a 1 to our password and feel a bit more secure about our data, a fairly terrifying Wired article from late last year that looked into the world of online security shows that “no matter how complex, no matter how unique, your passwords can no longer protect you.”
Social media platforms like Twitter are a great way of getting your content out to a large audience. But just because content is available on a publicly accessible network does not mean that it can be used for commercial purposes, says Matt Adams.
Just as you’d change the locks when kicking out an ex, HMV has taught brands today it’s a good idea to change their social media passwords before firing staff.
Watch out Facebook, Google+ is on your behind. Somebody’s using the untrendy service, because it’s now the number two social network in the world, says one study.
If Rule 34 of the internet is “If it exists, there’s porn of it”, then surely Rule 35 is “If it can host porn, it will host porn”, a lesson Twitter’s new video service, Vine, has learned today.
It’s official; Instagram and Twitter are no longer BFFs.
After several weeks of thrusts and parries, Instagram no longer allows images from its 100 million users to be displayed on Twitter, according to a statement made by Instagram to AllThingsD.