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Vice: a parody
Vice has gained a reputation as an arbiter of cool, with its gonzo reporting (hello Kim), its humorous and fiercely sarcastic opinion pieces (hello worst wax museum in America) and its focus on bacchanalian excess (hello Drugs 101). Plenty of brands looking to ride on these youthful, alternative coat-tails are employing their services through native advertising and branded content. And its stories have also inspired a brilliant fake Twitter account @Vice_Is_Hip.
Here are some of the best Tweets:
