articles tagged 'technology'

Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

  • Technology
  • October 7, 2015
  • Holly Bagge
Virtual reality: should brands be first to the punch or is it better to wait and (virtually) see?

There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?

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Swipe for a job

  • PopPress
  • September 10, 2015
  • StopPress Team
Swipe for a job

SelfieJobs, a Stockholm-based startup, is shaking up the recruitment industry with an app that approaches recruitment and job hunting in much the same way that millennials are going about dating. The app requires users to pitch a 22-second pitch video and then swipe through available jobs in their region.

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A message from Barrack Obama

  • PopPress
  • September 10, 2015
  • StopPress Team
A message from Barrack Obama

In an effort to draw attention to continued murder of humanitarian aid workers, Action Against Hunger has released a moving campaign that features a young boy called Barrack Obama calling on world leaders to provide support to the aid workers who are trying their best to feed those caught up in the misery of war.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?

  • Tinker Taylor
  • September 10, 2015
  • Dean Taylor
Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?
(Image credit: https://www.youtube.com/watch?v=Sh11i976xCw)

Contagion's Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.

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Problem, solution, problem: why we still need thinkers and creatives

  • August 20, 2015
  • Damon Stapleton
Problem, solution, problem: why we still need thinkers and creatives

At a time when new technology is increasingly presented as the answer to every problem, Damon Stapleton argues that we still need innovators and creatives to think up solutions for the very problems caused by this revered technology.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Booktrack given a few more million to push the sound of reading

  • Technology
  • July 29, 2015
  • Idealog
Booktrack given a few more million to push the sound of reading

Book snobs, cover your ears. Booktrack, the platform that provides intelligent synced audio content to e-books has just secured another NZ$7.5M in funding. And the education market is where much of the potential looks to be.

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Uber extends its ice cream delivery stunt across the land, swaps cars for dogs in Queenstown

  • Marketing
  • July 23, 2015
  • Ben Fahy
Uber extends its ice cream delivery stunt across the land, swaps cars for dogs in Queenstown

When it comes to surprises, the most you're likely to get from the established taxi industry is another arbitrary fee ($3 extra to pay using EFTPOS? Come on). But, in keeping with its desire to turn the transport industry upside down, Uber often looks to surprise its existing users—and add more new ones—by delivering more than just humans. So, as part of a global campaign that is set to deliver ice cream to 253 cities on Friday, inhabitants of Auckland, Hamilton, Wellington, Christchurch and Queenstown will be able to request a tub of Giapo's hokey pokey gelato. And it's working with Hyundai on the promotion as well.

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Creative desktruction

  • PopPress
  • July 15, 2015
Creative desktruction

Ahhhhh, the desk. That thing many of us spend far too much time sitting at (and slowly dying). And that thing that has been completely transformed by the technological revolution of the past few decades, as a clip from the Harvard Innovation Lab shows.

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Spark's growing digital empire expands into smarthome security

  • Digital
  • June 4, 2015
  • StopPress Team
Spark's growing digital empire expands into smarthome security

Following on from the recent launch of its digital app hub for small- to medium-sized businesses, Spark has now confirmed that it will begin offering smarthome security services later this year—adding yet another digital trinket to its growing portfolio of tools for both consumers and business people. The telco—a descriptor that's becoming increasingly inaccurate—will beta launch the product called Morepork before the end of the week, enabling users to control and monitor their homes remotely via their smartphones.

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Grin and wear it

  • PopPress
  • April 28, 2015
  • StopPress Team
Grin and wear it

The Apple Watch has, as expected, created plenty of chatter. And it's now launched three TV ads showcasing what it can do—and, perhaps unintentionally, what it can stop.

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Rise of the machines: Vodafone's Geri Ellis on keeping up with a rapidly changing world

  • Didge
  • March 12, 2015
  • StopPress Team
Rise of the machines: Vodafone's Geri Ellis on keeping up with a rapidly changing world

In the latest edition of the 'Rise of the machines' series, we chat to Vodafone's general manager of digital and social media Geri Ellis on how the rapid progression in digital technology is impacting the teams that sit on the client side of the industry.

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Patents are a virtue: droning on

  • Patents are a virtue
  • March 9, 2015
  • Anton Blijlevens and Jillian Lim
Patents are a virtue: droning on

New advances in drone technology have caused a big increase in patent applications, say AJ Park's Anton Blijlevens and Jillian Lim.

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ZenithOptimedia’s ten predicted techno-marketing trends of 2015

  • Technology
  • February 24, 2015
  • StopPress Team
ZenithOptimedia’s ten predicted techno-marketing trends of 2015

ZenithOptimedia has released its latest consumer insights report containing its predicted top ten trends for 2015, with a main overall trend appearing to be the use of technology to create powerful, personalised experiences for consumers.

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Tradie drones, crypto money and the emergence of holonars: MYOB speculates on what 2040 will look like

  • Didge
  • January 29, 2015
  • Yoke Har Lee-Woolf
Tradie drones, crypto money and the emergence of holonars: MYOB speculates on what 2040 will look like

MYOB's chief technology officer Simon Raik-Allen has in his publication, Future of Business Report – New Zealand 2040, speculated on what the future will look like—and, apparently, there are quite a few surprise on the horizon.

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#Trending: a round-up of 2014's biggest tech developments

  • Technology
  • January 14, 2015
  • Johan Chang
#Trending: a round-up of 2014's biggest tech developments

3-D printing, wearable tech and robots doing cool things are just some of the more endearing developments that have come to life in 2014. And there are many others. Here's our top ten tech trends.

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