There has been a lot of talk and hype about virtual reality in recent times. And just in the past month we’ve had a few sets of cardboard virtual reality goggles sent to the office from PR companies, which shows it’s very much in the public consciousness. One brand, which jumped onto the VR trend early in a marketing capacity, is Contiki. We had a chat to Contiki’s global CEO Casper Urhammer to find out more about the travel brand’s use of it. PLUS: with the amount of research and development going into virtual reality, is it better to wait?
Marketing, advertising & media intelligence
SelfieJobs, a Stockholm-based startup, is shaking up the recruitment industry with an app that approaches recruitment and job hunting in much the same way that millennials are going about dating. The app requires users to pitch a 22-second pitch video and then swipe through available jobs in their region.
In an effort to draw attention to continued murder of humanitarian aid workers, Action Against Hunger has released a moving campaign that features a young boy called Barrack Obama calling on world leaders to provide support to the aid workers who are trying their best to feed those caught up in the misery of war.
Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?
Contagion's Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.
At a time when new technology is increasingly presented as the answer to every problem, Damon Stapleton argues that we still need innovators and creatives to think up solutions for the very problems caused by this revered technology.
Book snobs, cover your ears. Booktrack, the platform that provides intelligent synced audio content to e-books has just secured another NZ$7.5M in funding. And the education market is where much of the potential looks to be.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
When it comes to surprises, the most you're likely to get from the established taxi industry is another arbitrary fee ($3 extra to pay using EFTPOS? Come on). But, in keeping with its desire to turn the transport industry upside down, Uber often looks to surprise its existing users—and add more new ones—by delivering more than just humans. So, as part of a global campaign that is set to deliver ice cream to 253 cities on Friday, inhabitants of Auckland, Hamilton, Wellington, Christchurch and Queenstown will be able to request a tub of Giapo's hokey pokey gelato. And it's working with Hyundai on the promotion as well.
Ahhhhh, the desk. That thing many of us spend far too much time sitting at (and slowly dying). And that thing that has been completely transformed by the technological revolution of the past few decades, as a clip from the Harvard Innovation Lab shows.
Following on from the recent launch of its digital app hub for small- to medium-sized businesses, Spark has now confirmed that it will begin offering smarthome security services later this year—adding yet another digital trinket to its growing portfolio of tools for both consumers and business people. The telco—a descriptor that's becoming increasingly inaccurate—will beta launch the product called Morepork before the end of the week, enabling users to control and monitor their homes remotely via their smartphones.
The Apple Watch has, as expected, created plenty of chatter. And it's now launched three TV ads showcasing what it can do—and, perhaps unintentionally, what it can stop.
In the latest edition of the 'Rise of the machines' series, we chat to Vodafone's general manager of digital and social media Geri Ellis on how the rapid progression in digital technology is impacting the teams that sit on the client side of the industry.
New advances in drone technology have caused a big increase in patent applications, say AJ Park's Anton Blijlevens and Jillian Lim.
ZenithOptimedia has released its latest consumer insights report containing its predicted top ten trends for 2015, with a main overall trend appearing to be the use of technology to create powerful, personalised experiences for consumers.
Tradie drones, crypto money and the emergence of holonars: MYOB speculates on what 2040 will look like
MYOB's chief technology officer Simon Raik-Allen has in his publication, Future of Business Report – New Zealand 2040, speculated on what the future will look like—and, apparently, there are quite a few surprise on the horizon.
3-D printing, wearable tech and robots doing cool things are just some of the more endearing developments that have come to life in 2014. And there are many others. Here's our top ten tech trends.