Kiwis are can’t switch off when they’re away getting R&R, with a TripAdvisor survey showing we use our mobiles to shamelessly brag about our holidays on social media, look for places to stay and things to do. But a significant number of our hospitality companies aren’t meeting traveller demand.
Pinterest is a winning channel for brands to show off their products in splendid technicolour. Now a Kiwi shopping mall is marketing itself with has a very analogue take on the social media channel.
There’s been plenty of speculation about when Kiwi golfing phenom Lydia Ko would sign on the dotted line and start chasing the big bucks. But rather than having to deal with a traditional press conference and the obligatory banal questions from nosey parkers, she decided to announce her decision with an entertaining video that she posted to Twitter.
Kiwi businesswomen are outpacing other business owners in their use of tech marketing tools like social media, cloud computing, online payments and SEO, says MYOB – and it’s these tools that are enabling women to start up small and medium enterprises and balance work and life as they grow.
Social media channels based around images are getting our attention faster than others, a recent research snapshot by Colmar Brunton shows. That’s partly because of channel fragmentation, but also because pictures put us in touch with our feelings, the company reckons.
If you don’t want your company to be the socially awkward kid in new world of communication between brands and consumers, make sure you look after your two-and-a-half percent, says Kiwi marketing guru Sarah O’Hagan.
Facebook’s recently told us about changes to its Statement of Rights and Responsibilities and Data Use Policy. We’re all familiar with websites periodically updating their terms and conditions, but what do these changes mean for the user and their intellectual property? The answer is, not much.
In the third instalment of TVNZ’s Future Now series, digital and social media specialist Ian Howard discusses how Kiwi advertisers can use social networks to open up conversations with their customers, create a community around a brand, generate engagement and drive sales.
Company leaders afraid of losing control by using enterprise social networks should know their company needs to communicate with networks as much as individuals using personal social media, says Yammer’s co-founder.
The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.
The Nokia Deutschland Twitter account @Nokiahomebase was the scene of a battle in the escalating mobile device war with the Finnish company slaughtering a rival Samsung phone.
Tony Abbott’s been in the news for a string of gaffes, now his rivals are imagining tweets that would make him really unpopular. Nothing’s new in the murky world of political campaigning, except perhaps catchy music.
Never one to let its terms of use grow stale, Facebook has recently amended its Pages Terms, including the guidelines covering the running of promotions, contests and sweepstakes on the platform. This time though, the changes should be welcomed by advertisers and brand-owners, says Allan Yeoman.
Ever wanted a product to come to your country so badly you just had to have a whinge to the maker? These Canadian fans really wished they hadn’t when Taco Bell went a bit loco and made them literally eat their words.
Strea.ma, the cloud-based web app that aggregates and displays social media activity – developed by Hawkes Bay digital marketing agency Mogul – will take centre stage in San Francisco early next month. Not bad timing with fever around a certain boat race series hotting up.
Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.
So Shearer’s been shorn. Bad headlines have been written. And since his resignation bombshell earlier this afternoon, Twitter lit up with reaction and people touting successors (our favourite: ‘We’ll never forget you Damon Shearer!’).
Now that same-sex marriage is legal in New Zealand, and the licenses have been signed, we round up the companies chasing that sweet pink money.
As Rod Oram said in a TVNZ report about the recent Fonterra product recall: “We need to be extremely mindful of how reputations are won and lost in the new social media world we live in.” Simon Young looks at what was being said about Fonterra and this current crisis on Chinese social media.
Jennifer Duval-Smith wrote about the importance of having a digital crisis management plan a few months back. Here she details four steps you need to heed.
The great Kiwi campervan adventure is a right of passage as old as time itself. New Zealand-based camper rental Jucy is giving New Zealanders (and our Australian and American cousins) the chance to haggle down the price by tweeting.
Who are brands really talking to on social media? The converted, says The Research Agency’s Andrew Lewis.
In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.
Men, show your dedication for your significant others by using DB Breweries Facebook app to let them know – with a video.
Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.
The government recently gave SkyCity the right to operate a few extra pokies in exchange for building a new convention centre. More than a few commentators were aghast at the decision to increase the number of filthy money suckers and concerned about the impact it might have on low-income families. But please, won’t someone think of the rich people? What impact will more conventions have on them? Turns out there are some similarities between the two groups because in an article in Wired magazine about the rise of meditation and mindfulness in Silicon Valley, it described another, some might say even more insidious addiction that is becoming increasingly prevalent in some areas of the business community.
There are plenty of changes occurring inside Telecom at the moment, and while some significant staff culling has led to an increase in the amount of out-sourcing in some parts of the business, Telecom Retail is relinquishing Contagion of one of its responsibilities.
On the latest NZ Digital Podcast, host Paul Spain talks to ASB Bank’s online marketing team about its digital campaigns and social media activities, including #LikeLoan.
Maybelline New Zealand is turning the humble manicure into works of art, getting Kiwi ladies (and perhaps a few lads) to strut their 10 fingernail-sized canvases through a Facebook app.
The New Zealand chapter of global social media giant Facebook has doubled its revenue in 2012, although it still remains in the red on the back of increased employee benefits.