It’s been over a decade since New Zealanders have ventured into the the Toyota Signature Class plant in Thames, but this week Saatchi & Saatchi is catching up with the workers for the next installment of the cars’ journey.
Industry happenings at MKTG, Mango Communications, Saatchi & Saatchi, Tower Insurance, Hunch, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
StopPress understands that the New Zealand Defence Force (NZDF) has appointed Clemenger BBDO to its creative account, ending its partnership with Saatchi & Saatchi.
ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.
Ford and BBR Saatchi & Saatchi have reinvented the test drive in a new campaign for the Ford Kuga in which the car undergoes a taste drive.
The winners for this year’s Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R NZ.
There will not shortage of pencils in New Zealand’s creative agencies next month, as they continue to dominate the international awards. This time seven agencies are adding 30 wins to the country’s hall of fame.
Saatchi & Saatchi has picked up the My Food Bag creative account, following a pitch that kicked off earlier this year.
Following last year’s restructure, Postie Plus has adopted a “responsible retailing” model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
The Electric Kiwi has come to life in a new campaign, ready to play against its larger competitors as New Zealand prepares to turn on the heaters and hike up the bill.
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here’s a rundown of who won what.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline ‘men in expensive suits’.
Toyota and the Department of Conservation launched a campaign this week via Saatchi & Saatchi to get Kiwi kids away from their iPads and out into the wilderness to not only find joy in nature, but to get kids caring and thinking about the environment from a young age.
Electric Kiwi has named Saatchi & Saatchi as its creative agency, after a pitch which took place in January.
Every year, with the growing prominence of data, the skills used in direct marketing to target specific segments with personalised messaging becomes more important to marketers. For this reason, direct marketing is shifting from the fringes, where it existed as uncool but necessary, to play a key role in the industry. And as was indicated by the creativity on show at this year’s edition at the annual New Zealand Direct Marketing Awards, the industry is also doing a good job at improving its cool factor.
Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation and that Saatchi has hired Gina Williams as brand strategist this week.
Saatchi & Saatchi NZ sent out a release this afternoon announcing the resignation of chief executive Nicky Bell, who will hand over the reins to current general manager Paul Wilson (promoted to managing director) in March.
Tui has ended its creative partnership with Saatchi & Saatchi, appointing Colenso BBDO as its new agency.
Corey Chalmers recently attended a Creative Leaders’ Retreat run by the One Club. And he quickly learned that there’s no quick fix to future-proofing creative businesses.
Toyota believes in young drivers as it uses TVC to promote its support for teenagers hoping to head to Monaco.
Saatchi & Saatchi has unveiled the latest Toyota Hilux campaign featuring a cast of poetic animals that can’t help but be drawn to the Hilux, even if it results in them ending up on the dinner plate. And yes, the spot is as mad as the premise sounds.
A big grab bag of stellar ads this week from HPA, ASB, Countdown, Toyota and NZME.
Earlier this year, Toyota and Saatchi & Saatchi enlisted the services of comedian Dai Henwood to star in an entertaining campaign for its Genuine Parts business that played on the Japanese brand’s high levels of trust—and on the fear we all have of being ripped off by automotive cowboys. In the clips, Henwood did an Eddie Murphy/Martin Lawrence and played a dodgy-yet-loaded business owner Frank, a boganic secretary Sherl and a salty tow truck driver Trev. And now he’s back for another round where he again shows his acting versatility by adding an uptight businessman, a disinterested student and even a mum and her beautiful baby to his repertoire.
While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn’t really lose. And its clever ‘Run down Your Rate’ campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.
ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its customers control of how low their interest rates might go—but this time they have to sweat for it. As part of its ‘Run Down Your Rate’ competition, the bank has selected ten customers who will be able to run down their interest rates during the ASB Auckland Marathon.
Sanitarium, Mastercard and Safekids perform a victory dance this week.
Lemon & Paeroa has launched a new Snapchat campaign via Saatchi & Saatchi, urging fans to add it on the platform and submit trickshots as part of its ‘Trickshot Challenge’.
Though advertising legend Dave Walden passed away this weekend, he will live on forever in the stories of those who shared moments with him during his 66 years. In this series of tributes, we invite friends (and foes) to share their stories, anecdotes and thoughts on the life of ‘The Great Waldo’.
Since 1964, Kashin, the ASB moneybox, has been an inhabitant of countless Kiwi homes, serving as a tool used by parents to teach their kids about the value of money. However, at a time when coins have become something of a rarity, Kashin was becoming a largely unused anachronism—a white elephant, if you will. So, in response, ASB and Saatchi & Saatchi have given Kashin a digital makeover and introduced a new moneybox called Clever Kash.