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Why test when you can taste

Ford and BBR Saatchi & Saatchi have reinvented the test drive in a new campaign for the Ford Kuga in which the car undergoes a taste drive.

To make consumers aware of the quality of the materials the car is made of, illusionist and omnivore extraordinaire Eric Leclerc is shown feasting om the Kuga while sharing with the audience how well he thinks it is made.

As viewers uncomfortably watch him eat the windscreen and comment on how great the glass is, the prior experiences he compares it to are no joke. Leclerc seems to have an appetite for the hard and sharp.

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