Electric Kiwi turns to Saatchi & Saatchi for new creative energy

Electric Kiwi has named Saatchi & Saatchi as its creative agency, after a pitch which took place in January.

Electric Kiwi, which launched in May chose Saatchi after a pitch, which is thought to have involved Whybin\TBWA and another smaller agency.

“We were all hugely impressed by how the Saatchis team captured the spirit of who we are and what we want to stand for in this market,” says Electric Kiwi managing director Julian Kardos.

“They will be an important partner as we continue to grow. We’re looking forward to seeing the new work appearing soon.”

Saatchi & Saatchi managing director Paul Wilson says Saatchi is thrilled to be working with a talented bunch of people. “Electric Kiwi has a fantastic offering for New Zealanders and we can’t wait to start sharing that story.”

Electric Kiwi offers “naked electricity”, a business model structured around online tech innovation. All interaction with the company is online, which the company argues means less bums on seats and therefore more savings for the consumer. It also offers an ‘Hour of Power’ – a free hour of off-peak electricity each day.

A Saatchi release says Electric Kiwi identified a gap for a company that could maximise smart technology to offer electricity that was cheaper, smarter and easy to manage. 

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