Browsing: PR

News
PR/Experiential: DDB Group New Zealand & Colenso BBDO
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DDB New Zealand is the only agency in the country with an experiential creative director. And with brands increasingly looking to create more memorable experiences for consumers, you only have to look at recent campaigns like Cadbury’s Billboards to Bags campaign, ANZ’s Rugby World Cup promotion and Cadbury’s ‘Share the Joy’ Kiwi roadtrip to see this events mentality is infusing itself into more and more of the agency’s advertising. And the ‘Snow Globe’ it created in Auckland just before Christmas for Kraft Foods NZ was deemed to be one of the best examples of that, taking out gold in the PR/Experiential category. Colenso and Yellow also took gold in this category for Yellow Chocolate, as well as two more bronzes, one for ‘A Rubbish Idea’ for Heart of the City and the other for ‘Beer: The Untold Story’ for DB Export’.

Awards
Return of the prodigal daughter: Sarah Robb O’Hagan to speak at marcomms forum
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Sarah Robb O’Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country’s most successful marketers and she’s heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we’d send her a few generic questions.

Opinion
Quake conscious: telling the world New Zealand is still here
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Tourism was the country’s biggest earner in 2010, just nudging ahead of dairy and putting $9.5 billion into the nation’s coffers. And while New Zealand has rarely had to deal with image crises in the past, the recent quake in Christchurch and the ensuing media coverage will have a detrimental effect on visitor numbers. But, for all those patriotic souls out there, there are ways you can help to get the visitors coming back.

News
How much is that PR and Experiential in the window?
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PR and experiential marketing have long been valuable tools for marketers. But are these disciplines gaining prominence in the marketing mix? And if so, how is this affecting more traditional channels? The CAANZ Marcomms Leadership Group and the Marketing Association, with the help of online research company Buzz Channel, decided to find out. But they need the help of New Zealand’s marketers.

News
New appointments ahoy…
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… as Designworks gets its hands on an experienced British interactive campaigner; 18 more PR practitioners stick an internationally-recognised certificate on their fridge; Dubsat New Zealand announces a new general manager; Young & Shand add a couple more digi-boffins to the roster; and a new job site for the creative industries in Australia and New Zealand goes live.

News
CAANZ marcommers choose ten of the best
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The Yellow Treehouse and Tourism New Zealand’s Giant Rugby Ball campaigns have been identified by the CAANZ Marcomms Leadership Group as two of ten examples from around the world that best show the value of PR and experiential marketing as part of the marcomms arsenal.

Opinion
The trouble with trophies
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I came across this discussion on Mumbrella about what PR agencies need to do to win awards at Cannes and why “adland is the home of awards-obsessed backslapping knob-jockeys”. And I thought it was quite interesting because I’m sad and have no life.

News
Old Spice guy gets off horse, mounts Twitter, makes social media crowd go wild
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Everyone loves the Old Spice guy. His musk is like the bottled essence of man. His rich, dulcet tones have made ladies all around the world instantly fall pregnant. And his ability to be on a horse is unparalleled. The first ad went crazy online and rightfully took the Film Grand Prix at Cannes recently, the second was a reasonable follow up and he’s also done plenty of others, including this moustache spot. But the agency responsible for creating the ‘man your man could smell like’ meme, Wieden + Kennedy, has taken ‘conversations with the brand’ up a big notch with its latest effort.

Opinion
Size counts—and in New Zealand, so does salesmanship
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Global trends, macro forces, cool websites and articles that get forwarded around the office and don’t pertain to new-born babies birthed by the chick in accounts generally tend to refer to the latest, coolest and, if the authors are to believed, ‘will change the face of marketing/retail/research/strategic thinking/toasting bread’ theme. But the issue with these wonderful insights is the relevancy to us here in New Zealand.

News
Write a fake headline, win copies of Every Bastard Says No
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To get 42 Below to the point where multinational booze behemoth Bacardi wanted to buy it, Geoff Ross and his gang of merry vodka purveyors had to master the dark arts of PR and viral marketing. They were shameless, controversial, funny and confrontational, and, as a result, they managed to tap into a wide array of media networks to help establish the brand’s reputation.

Opinion
Social media and PR: a match made in web 2.0 heaven
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A senior, seasoned technology client quipped to me the other day that the growth of so called ‘social media experts’ reminded him of the rise and rise of the dotcom gurus who sprouted like mushrooms in the late nineties. But you know what? Not only does the prevalence of social media seem familiar, for someone like me (and those of my vintage), it’s actually reassuringly old fashioned.

News
You AVE’n a laff?
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The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group.

News
PR: It’s the inches that count
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The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures.

News
Fresh changes are underway at Mango Communications NZ
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Mango Communications NZ, DDB’s PR, experiential and events company, is spicing things up with the appointment of three new staff members.

Coming in from ELEVEN\PR (part of TBWA\Whybin), Julia George joins the team as a Senior Account Manager. Julia will work on the Cadbury, Lion Nathan Wines …

News
Royal endorsements bring international brand exposure
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Most brands are happy to get a celebrity endorsement (even when it’s fairly incongruous) as long as it raises awareness of the product. And, thanks to Prince Willy the Charming (and his dutiful media army), the profiles of such things as brand New Zealand, Kia Kaha clothing,  Monteith’s New Zealand lager, over-budget legal buildings, barbecue culture and little spotted kiwis are now most definitely on the rise overseas.

News
Kiwi Olympic report takes silver medal for Media Monitors
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Media Monitors, “the market leader in New Zealand and across the Asia Pacific for media monitoring and analysis of media content”, can puff its chest out a little further in 2010 after it was recognised as the international measurement company of the year at the Association for Measurement and Evaluation of Communications Awards held in London late last year.

News
Don Draper gets Drafted
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A few weeks back, DraftFCB took the fairly unusual step – for an advertising agency, at least – of sponsoring Mad Men on Prime TV. But they’ve upped the weirdness quotient even further and fashioned a few promotional Don Draper dolls.

News
Fly Buys delivers well-executed random acts of kindness
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Fly Buys celebrated the handing out of five million reward redemptions in fine awkward style at Wellington Airport last week by gathering together an array of gift-bearing strangers, tromboners (!), middle-aged dancers, cartwheelers, humans in animal suits and a range of other carnies to surprise the winners of the …

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