Everyone loves the Old Spice guy. His musk is like the bottled essence of man. His rich, dulcet tones have made ladies all around the world instantly fall pregnant. And his ability to be on a horse is unparalleled. The first ad went crazy online and rightfully took the Film Grand Prix at Cannes recently, the second was a reasonable follow up and he’s also done plenty of others, including this moustache spot. But the agency responsible for creating the ‘man your man could smell like’ meme, Wieden + Kennedy, has taken ‘conversations with the brand’ up a big notch with its latest effort.
Basically, questions were posed to the Old Spice Guy, known to his mother as Isiah Mustafa, an actor and once pro-footballer, on Twitter. And, replete with towel, and with the help of a few props, including crowns, dumbbells and flowers, he responded to as many of the questions as possible very quickly (there were well over 100 videos created).
The responses, to everyone from Twitter founder Biz Stone, to GQ, to the Huffington Post, to Alyssa Milano, to Ellen deGeneres, to Darkechoes33, are truly outstanding. And it’s the essence of social media (and, given the questions being posed to @oldspice were also from traditional media outlets, also the essence of good PR).
Old Spice Guy, we salute you.