Drones are often associated with remote-controlled killing and maiming in war zones, but they’re starting to find a more peaceful, playful place in the real world, whether it’s taking a selfie with a difference, delivering a pizza or, potentially, dropping off your online purchases. And to announce its arrival in the Auckland market, Energy Online has put one to good use to get punters chatting about a mysterious UFO.
Browsing: PR
Friday last week, Joseph Peart ended his battle with cancer, but his legacy lives on in the lasting impression that he made on those in the PR industry.
How can companies ensure that fans who inadvertently use the wrong nomenclature continue to feel good about buying, using and recommending their products? Jennifer Duval-Smith, a recent recipient of some unexpected legal communication, offers a few suggestions.
After departing Eleven PR a few months back and passing the TBWA\ baton to Lauren Vosper, Kelly Bennett has officially launched his new PR consultancy One Plus One Communications and is looking to fill the gap he believes exists “between some of the more well-established, traditional corporate PR agencies and others, which are often housed within advertising agencies or media companies, that offer consumer and activation services”.
Rob O’Neill goes back to his tech roots, Maria Slade means business, Undertow Media lands in Auckland, Alex Radford heads to Consortium, Louise Richardson hangs up her NZ Woman’s Weekly hat, Josephine Mackenize joins Blockhead and The Sweet Shop adds another to its roster.
‘Collaborate or die,’ ‘If you can’t pitch your company in 140 characters or fewer you have a problem,’ ‘A long video these days is six seconds,’ ‘Marketing as we know it will never be the same.’ These are just some of the messages that came through loud and clear to Robert Bruce at last week’s CAANZ Marcomms Leadership Group event.
New Radio NZ head, PRINZ announces its top brass, new shopping channel announces a familiar face as chief executive, Media Design School makes a couple of upgrades, AWARD School opens its Auckland doors again, Naked Sydney takes EA games PR biz and Ad2One adds another site to its list.
ANZ’s corporate affairs and marketing team has already received plenty of plaudits for last year’s horse management. And it has been acknowledged again after winning the PRINZ supreme award for its ‘New Zealand Simplification Project’.
In a communications crisis, speed kills. And nothing speeds like social media, says Jennifer Duval-Smith. So it pays to be prepared.
From the launch party being held in the rural Australian town of Wee Waa to the recording session that Pharrell Williams apparently doesn’t remember after being given a mysterious pill to Alan Partridge ‘Getting Lucky’, it’s hard to think of an album launch in recent times that’s had more attention than Daft Punk’s Random Access Memories (you can stream the whole album via iTunes ahead of its official release here on Friday). But let’s just hope that Brassft Punk gets the attention it deserves too.
Marian Salzman, chief executive of Havas PR North America, PR Week’s 2011 PR professional of the year, a 2012 addition to PR News’ Hall of Fame and one of Business Insider’s 25 most powerful people in PR, is venturing to New Zealand as the keynote speaker for CAANZ’s international Marcomms forum on 3 July. Here’s what the award-winning blogger, brand marketer, public relations executive and social media innovator had to say about the global move towards real-time creativity, the role of digital and social and how the industry can do more good.
It’s not unusual to see marcomms work for the New Zealand market that’s been done by our dear Australian friends. But Auckland independent Lassoo Media and PR has been reversing that trend recently after being enlisted to carry out trans-Tasman work for clients like Cavalier Bremworth, Trilogy and, most recently, The Comfort Group, which owns Sleepyhead and Sleepmaker, amongst other brands.
After going through 58 entries from the corporate, consultancy, not-for-profit and government sectors, the Public Relations Institute of New Zealand (PRINZ) has announced 23 finalists in its annual industry awards—as well as the addition of Daniel Tisch, chief executive of Argyle Communications in Canada, and chair of the Global Alliance, to the Supreme Award judging panel.
Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.
Hazel Phillips’s recent rant about the paucity of some PRs inspired Mango’s Claudia Macdonald to create a list of tips and tricks for those hoping to get into the industry.
Idealog editor Hazel Phillips gets to the root of what annoys her about some PR approaches, while providing a pretty handy list of do’s for those not wishing to gain her wrath.
TBWA\ welcomes more new blood, Brendan Hewitt gets the nod as a rising media star, Marlen Smith pushes the CAANZ advertising barrow, Beat gets growing and Hotwire launches new analytics tool.
Planking, owling, batting, breading, milking, Tebowing, horsemanning … There’s certainly no shortage of ridiculous participatory memes these days. And, to launch its new Beetle, Volkswagen and DDB have tried to create another one: Beetling.
Free ice cream, t-shirts, Kim Dotcom and the chance to attend the launch of mega.co.nz drew a crowd of more than 200 people outside of the Giapo ice cream parlour in Auckland yesterday.
Social media law is never to argue, debate or reason with a customer on your page, and more often than not bow down fearfully in front of the thousands of watchful eyes. But Abi Morrish thinks 2013 is the year of ‘no shit in social’.
The modern world is quick to jump on PR fails, and they certainly make for good fodder in an age of rampant sharing on social media. But in an effort to get people to appreciate the complexity of PR issues, Wellington PR agency BlacklandPR has created a list of what it deemed the most difficult PR challeges of 2012. And the merging of Christchurch schools took top spot.
Rob McGregor accentuates the positive, Jane Guthrie and Gregor Whyte chosen as the University of Otago/NZ Marketing Magazine Outstanding Marketing Students for 2011 and 2012, Tamati Coffey departs Breakfast, and Goldie joins LIVESport.
Westpac’s Martine Jager heads back to Oz, Colenso shares the account management love, CAANZ announces four new board members, indies band together to create new agency forum, Orangebox makes a big Wellington hire, Fairfax goes Peat mining and Alexander Communications goes global.
How to measure PR is an ongoing debate and this question was at the centre of a big review by the CAANZ Marcomms Leadership Group last year. And while advertising value equivalent (AVE) has been rejected in many other markets as outdated and insufficient, a survey conducted for Hotwire, the global integrated PR and communications agency, has shown that it’s still prevalent in Australia and New Zealand. So it’s doing its bit to address the issue with the launch of its own meausurement framework.
After nearly eight years in business, PR agency JML Communications is shedding its moniker and rebranding as PR Partners.
They say a good idea come from anywhere. But who gets to execute—and bill for—those ideas? Sue Hamilton thinks it’s time PR agencies put aside their differences, keep hunting for the Holy Grail and worry about the bill later.
They say you can’t buy experience, but you can buy experiential agencies and that’s what Professional Public Relations has done with the acquisition of specialist experiential marketing brand SublimeNZ, an offering it hopes to grow in Australia across PPR’s six state offices.
Based on the nugget that Kiwis wanted homemade desserts without having to make them at home, Dollop has found a sweet niche. And, on the smell of an oily rag and with a good sprinkling of intuition, it has quickly become a nationally recognised brand and doubled its sales in the past year.
Don’t waste people’s time with babble, says Anna St George. Use great content to get customers to know, like, and trust you.
New Zealand is a nation built on exports, and historically they’ve come from the primary sector. All going to plan, the country will be exporting more of its IP in the future and that’s what Eleven PR, which was established in New Zealand, launched in Australia less than two years ago and won the PR agency of the year award at last week’s Mumbrella Awards, is planning to do.