Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Claudia Macdonald, managing director of Mango Communications NZ, has to say.
Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that’s had a positive impact on their respective communities.
In a new fundraising initiative for the Northland Rescue Helicopter (NRH), Boyd PR tells a tale of the Whangarei-based service’s three choppers—nicknamed Juliet, Mike and Lima—to spread a message about the service’s importance and staying safe.
In an ever-changing marketing world, Mango Communications’ Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
Hotwire PR managing director Hamish Anderson argues that journalists aren’t the only ones in for some change with a proposed merger on the horizon. Those in PR also need to brace themselves.
How do reputation managers manage their own reputation? Pead PR’s group account director Becky Erwood and senior writer David Paine offer advice on how PR practitioners can excel in their field.
Alongside the recent announcement of Vodafone Xone, the telco released a short video clip explaining the story and motivations behind Vodafone Xone. What was interesting about this clip was that it wasn’t presented as a conventional PR spiel, filled with grandiose commentary on how amazing the business was. Admittedly, the clip was still promotional, but it felt and looked much more akin to a news segment that wouldn’t be out of place on any of the news shows of any of the mainstream television broadcasters. We chat to Vodafone consumer director Matt Williams about how Vodafone tapped into the journalistic credentials of Libby Middlebrook to produce the clip.