Browsing: NZME

News
FCB Media dominates the Beacons
By

Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.

Partner articles
NZME’s ‘transformation’ to survive in today’s media climate
By

Media boundaries are being pushed every minute of every day, in every country around the world. Whether it’s new entrants to market, the role traditional media plays, or how quickly media organisations can adapt to changing audience consumption patterns, sitting still is not an option. So where does that leave New Zealand media organisations like NZME? Transformation. Big word. Big job. Big change – and big difference.

News
Spark and NZME aim to help out the little guys in latest multimedia branded content project
By

In today’s multi-channel climate, brands need to be very shrewd about how they get through to their audience. Traditional advertising just ain’t cutting as much mustard as it once did, particularly with the young’uns. Spark has recognised this, and following on from its last collaboration with NZME, which focused on what life might be like in 2025, it’s again enlisted the publisher to bring a second piece of content marketing to life, this time targeted at small business owners.

Partner articles
Linking arms: why Fairfax, MediaWorks, NZME and TVNZ formed KPEX
By

When the Australian media companies attempted to come together to form a similar alliance across the ditch, the effort failed because various players were simply unwilling to collaborate. But the local players did not allow the same to happen. Setting aside their partisan differences and prioritising the importance of creating a strong local programmatic network, Fairfax Media, MediaWorks, NZME and TVNZ successfully came together to form KPEX.
Here’s why the execs determined the move was worthwhile.

News
Tinkering with the schedule and breaking down the fourth wall: TVNZ veers from the script for launch of Filthy Rich
By

It’s been called New Zealand’s most expensive TV show in history—and for good reason. With over $8 million of New Zealand On Air funding on top of the amount contributed from TVNZ’s own coffers, Filthy Rich certainly does live up to its name. We chat to the team at TVNZ about the launch campaign, airing the show two nights a week, and pressure of promoting a show with such a hefty price tag.

News
Protestors, F-bombs and vox pops: TPPA coverage shows the ups and downs of live streaming
By

On 4 February, thousands of TPPA (Trans Pacific Partnership Agreement) protestors filed onto Auckland’s city streets carrying signs, chanting and blocking off access to motorway access points to mark their objection to the agreement as our government was putting pen to paper. And among all the chaos were the nation’s media outlets, all competing to get the best coverage of the event and live-streaming it directly to thousands of online viewers. Here’s a rundown of how the media used live-streaming to create a more immersive experience for viewers, and a look at what the dangers are of live-streaming events like these.

News
Spark’s ‘North Star’ brings its vision of the future to life, as NZME embarks on one of its biggest branded content projects yet
By

Visions of the future are fertile territory for psychics, science fiction writers and highly paid consultants. And as Spark attempts to move from dumb pipes to digital services, it’s joined in the fun and created Spark Life 2025 to show what life might be like ten years from now. And NZME has helped bring its vision to life online.

News
Late Night Big Breakfast returns and The Civilian becomes an online show as NZME launches new video offering
By

NZME has since the beginning of this year released over 12,000 videos, which have accumulated 42 million views, and the media company is looking to further consolidate its video offering with the launch of a production studio called NZME Vision and a new content hub dubbed WatchMe. Rolled out earlier this week, the WatchMe website has already been populated with a collection of comedy shows; a combination of established and upcoming talent, all produced through NZME Vision. StopPress chats to NZME about why it’s making this move.

News
NZME’s prescient tech predictions
By

Earlier this week, NZME took an entertaining trip back into the mists of time as part of its ad:tech sponsorship. Now some more ‘found footage’ from ‘1987’ has emerged, and it shows ‘Matt Harrington’, editor of ‘Bits and Bytes’ magazine, “walking the streets of the future in an interactive 3D hologram”.

News
NZME delves into the archives of ad:tech 1987—UPDATED
By

This year’s edition of ad:tech again saw some of the most influential members of the industry assemble for a day of brain expansion/occasional brain explosion. And as part of its sponsorship of the event, NZME has delved into the back catalogues and uncovered some fantastic footage showing a panel of speakers (with a remarkable resemblance to several current NZME radio personalities) sharing their thoughts on the future of the video game industry. In addition to sensational graphics and a great example of a sweater on the shoulders, the clip provided scintillating debate, as well as some classic contrarian opining by one speaker.

News
The foreign connection: does it matter that over a quarter of Stuff and Herald online readers are located abroad?—UPDATED
By

Research from Nielsen shows that approximately 25 percent of unique online visitors to the Stuff website and 29 percent to the NZ Herald in the month of October came from readers located outside New Zealand. So are advertisers aware of the high proportion of international visitors and are they taking it into account when purchasing ads on these news sites? And also, how are publishers monetising their international audiences?

News
NZME gives the Herald’s data journalism a new home
By

“Data journalism is absolutely critical to our future,” said NZME managing editor Shayne Currie when speaking to StopPress about the restructure of NZME’s news teams. As part of the shift to a more digital-centric publishing operation, Currie said NZME would be investing more into data journalism in the near future. And this seems to have now come to fruition with the launch of Insights, a website dedicated to the Herald’s data journalism.