Special and Contact enlist penguin ‘Nigel’ for new campaign

Contact and Special are enlisting the help of rule-stickler penguin, Nigel, (from their recent ad, “Flatties”) to motivate Kiwis to reduce their energy consumption during peak hours.

Contact is investing in creating more renewable energy sources, but need everyone’s help to make a difference for New Zealand. That’s why it created Good Plans, as a way for Kiwis to change their energy behaviours.

The new ad tells the story of a stand-off in a kitchen between a flatmate who wants to turn on a dishwater whenever they feel like it, and a flatmate who wants to wait until 9pm (or 9am on weekends) when it’s off-peak and energy generation is more likely to be from renewable sources.

Flippers are drawn and a duel is had, and the electricity bill, and this place we call home, emerges the winner.

Sam Morse, Head of Innovation and Growth at Contact, says, “We want to do all we can to flatten New Zealand’s power spikes. It’s a challenge, but these small changes can benefit all New Zealanders.

“Good Plans help us all make those energy behavioural shifts and avoid peak times. With Good Nights your power is free after 9pm until midnight, and with Good Weekends, power is free on Saturday and Sunday from 9am till 5pm. What is not good about that?

Special CCO, Jonathan McMahon, says, “We have made an instructional message intentionally entertaining to dramatize a very simple and singular point – wait till after 9.

“It’s a small thing, but with Good Plans we’ll all see a big difference. Here, Nigel is forced to play the role of the delay start button many of our appliances come with, but if we can all get into the habit of problem solving like Nigel, it won’t just make it good to be home now, but for generations to come.”

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