Movings/Shakings: 15 April

Hitting the streets

Stuart Palmer has taken up a new role, moving from Fairfax Media to Phantom Billstickers.

His position is a new one for the company, which signals the growing maturity of street posters as a branding medium according to the release.

The move comes after 14 years at Fairfax Media, and Palmer said he is excited by the opportunities his new position brings.

“With Phantom Billstickers, an advertiser can buy sites that precisely target their audiences and guarantee exposure. You can do interactive things, like take over an entire wall and generally create the kind of street-level presence that many companies would kill for.”

Phantom’s general manager Jamey Holloway said with Palmers appointment, there is an opportunity to start attracting more advertisers.

“Stu understands the way marketers look at the media mix, and how to build a schedule that reaches very specific audiences. A poster campaign can reach people when and where they are ready to make a purchase. With Stu’s help, we hope to get this message across to advertisers who are looking to do something that’s high-profile as well as highly targeted.”

Numbers game

Data specialist Caroline Izzard has joined TVNZ as data and insights manager, moving on from her 10-month role as the client services manager Datamine.

Prior to this, she held a number of senior roles at Nielsen over a period that stretches back to 2001.

In addition to working as the operations director of the local arm of Nielsen between 2009 and 2015, she also worked at the company’s offices in Stockholm and London before that.

TVNZ general manager of data and insights Jonathan Symons welcomed Izzard to the team. 

“Caroline has extensive experience with Nielsen in both New Zealand and offshore – and is really New Zealand’s expert on TV and video measurement – with lots of experience with both advertisers and agencies,” he said. “She’s also recently been working at Datamine – one of NZ’s bigger data agencies – so it’s great that she brings that recent experience as well.”

She started her new role at TVNZ last month.  

A new role

iProspect has appointed Alex Fallowfield as its head of product.

In the newly created position, Fallowfield will work with clients help navigate the complex and fragmented digital media landscape to discover a digital media mix across all of iProspect’s products and services and spearhead the company’s Conversion Rate Optimisation (CRO) product.

She said she is looking forward to making a contribution to the brand.

“iProspect is an impressive agency with a strong brand, and I have always respected their work in our industry. With the backing of the Dentsu Aegis Network, many great clients and an already strong product, I look forward to making my contribution to the brand’s ongoing success.”

Fallowfield is an online marketing specialist with nine years of experience in acquisition and retention from both the client and agency side. She joins iProspect from retail technology company Ennovators, where she was the head of online marketing.

Speaking of the appointment, general manager Alex Radford said: “We are delighted to have Alex on board at iProspect to advance our product. Her experience and skill sets will improve our offering, strengthen our partnerships with existing clients and open up new opportunities.”

“Alex will ensure local and global product consistency for iProspect, driving the shape of the product going forward and enhancing cross-channel integration for iProspect’s clients across New Zealand.” 

Getting behind the wheel

Mitsubishi Motors New Zealand has a new managing director, with Tomoki Yanagawa joining the Kiwi team.

Yanagawa’s time with the company spans 25 years across a number of roles, beginning in Mitsubishi Motors Corporation’s design department before transitioning to new car sales and then taking in a management role in the company’s brand strategy department in Tokyo.

He has since managed MMC’s North America and Europe departments and spent six years as vice president sales/marketing and corporate planning in Canada. His most recent role was general manager of domestic after-sales department.

As Mitsubishi’s New Zealand network achieved a sixth consecutive year of growth and fifth position in the market in FY 2015, Yanagawa said he is “proud to be able to lead a very capable and proven team as [it]strives for further improvement”.

MMNZ general manager sales and marketing Warren Brown said he is looking forward to the introduction of fresh insight to help continue the brand’s impressive momentum.

“As we build towards a seventh consecutive year of growth, we are very fortunate to have in place a managing director with the breadth of experience that Yanagawa-san has accrued in his time with Mitsubishi Motors Corporation.

“Having spent three years as general manager of MMC’s Australia and New Zealand Department, Yanagawa-san knows this market very well and has a good understanding of what Kiwi drivers expect from their vehicles and aftersales support,” he said.

New beats for the capital

Wellington will have a new radio station come 18 April, as NZME rolls out Mix93.7.

Already in Auckland and Christchurch, the station plays a continuous blend of music from the 80’s and 90’s.

According to a release, it will launch with minimal commercial content, making for a seamless musical experience.

NZME group director – entertainment Dean Buchanan said the team is thrilled to offer people in Wellington an “exciting music alternative”.

“We identified a clear gap in the market in Wellington for listeners who love music from the 80’s and 90’s without all the talk and hype of the other stations. Mix93.7 will play Madonna’s Like a Virgin next to Coolio’s Gangsta’s Paradise. We’re finding all the best songs from the 80’s and 90’s and then pressing shuffle.” 

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