articles tagged 'Nielsen'

Wealthy, powerful people think magazines are the coolest, Nielsen study shows

  • Media
  • December 5, 2014
  • Jessy Edwards
Wealthy, powerful people think magazines are the coolest, Nielsen study shows

New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.

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By the numbers: how the lives of advertising executives stack up next to regular Kiwis

  • Advertising
  • October 31, 2014
  • Jessy Edwards
By the numbers: how the lives of advertising executives stack up next to regular Kiwis

The advertising executive is a strange but predictable beast. It shares similarities with the average New Zealander, but is different in pertinent ways. While the advertising executive’s raison d'être is to know and understand the shopping, watching, working and lifestyle habits of the average New Zealander, it does not practise these habits itself. Latest statistics from Nielsen compare the lives of ad executives, or ‘adlanders’ to the lives of average New Zealanders, and unsurprisingly there is quite a divide.

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Focus Research wins big at Research Effectiveness Awards as two industry bodies play in the same sandpit for the first time

  • Awards
  • September 29, 2014
  • Damien Venuto
Focus Research wins big at Research Effectiveness Awards as two industry bodies play in the same sandpit for the first time
Supreme winners (L to R): Anne-John Francke (Focus Research); Nadine Bower (Focus Research); Nicky Dunn (Ziera); and Myles George (Focus Research)

For most of the year, research agencies are the unsung heroes of the industry, with their insights outshone by the creativity that usually takes centre stage. However, last Friday, the limelight shifted and drew attention to examples of the most effective research conducted over the course of the last year. Hosted at Auckland’s Hilton hotel and attended by a full house of well-dressed researchers, this year’s edition of the biennial Research Effectiveness Awards was hosted by comedian and sausage ambassador Leigh Hart. PLUS: a brief look at the merger between the Market Research Society of New Zealand and the Association of Market Research Organisations (AMRO).

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Val Morgan unveils new measurement tool, aims to give advertisers better audience data

  • Advertising
  • August 5, 2014
  • StopPress Team
Val Morgan unveils new measurement tool, aims to give advertisers better audience data

Val Morgan has launched a new audience measurement platform called CineTAM, which uses the demographic data from a sample of over 80,000 cinema goers to give advertisers a better indication of who is watching a film.

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Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense

  • Sustainability
  • July 31, 2014
  • Kath Dewar
Keep it clean, keep 'em keen: why scrubbing up grubby brands makes financial sense
linecon0 via Flickr

Consumers—especially the younger ones—are increasingly checking out whether companies have been naughty or nice. And research shows an average of 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact. So, as Kath Dewar writes, it pays to keep it clean.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Quirky nomenclature and greater granularity: how Nielsen and Roy Morgan are changing the data game

  • Data
  • July 25, 2014
  • Damien Venuto
Quirky nomenclature and greater granularity: how Nielsen and Roy Morgan are changing the data game

This week, data specialists Nielsen and Roy Morgan both unveiled new data segmentation approaches that will see the insights they provide take on a more granular form. And in a rather uncharacteristically quirky move, both organisations have given their respective strategies somewhat interesting monikers.

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Kiwi clickers continue to spend up large online, international merchants taking bigger share

  • Retail
  • July 3, 2014
  • StopPress Team
Kiwi clickers continue to spend up large online, international merchants taking bigger share

Nielsen’s latest online retail report has found the number of people shopping online increased by over 100,000 in the last year, which equates to growth of six percent. That means there are now 1.9 million New Zealanders shopping online, or 56 percent of the total online population. Plus: what BNZ's online retail figures show.

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Clarification: regional readership anomalies explained

  • Media
  • June 5, 2014
  • StopPress Team
Clarification: regional readership anomalies explained

Earlier this week StopPress published a story on the Q1 readership and circulation statistics for the nation's newspapers. While the circulation figures sourced from ABC's website and the majority of the readership figures were all accurate, the readership figures attributed to some of the provincial papers served up a series of anomalies that didn't seem to correlate with statistics from previous surveys.

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Stuff vs NZ Herald: battle for mobile eyes becomes closer after Nielsen fix

  • Didge
  • May 29, 2014
  • Damien Venuto
Stuff vs NZ Herald: battle for mobile eyes becomes closer after Nielsen fix

APN recently sent out a release pointing out that Nielsen had been undercounting audience to the Herald’s mobile site for about nine months—meaning that the battle for mobile eyes was inadvertently skewed in favour of Stuff. This error has now been corrected, so we decided to have a look at which publication is winning battle for mobile eyes.

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FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED

  • Media
  • May 2, 2014
  • Ben Fahy
FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED

The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen's Claire Harris accepting the inspiring individual award.

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Festival of Media, Day Two: #freemona, wearable tech and hashtag cookies

  • Festival of Media
  • April 9, 2014
  • Melina Fiolitakis
Festival of Media, Day Two: #freemona, wearable tech and hashtag cookies

As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here's Melina Fiolitakis' take on the second day. ​

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Dynamo tops 2013's most-watched TV list, TVNZ dominates top 20

  • Media
  • March 17, 2014
  • Ben Fahy
Dynamo tops 2013's most-watched TV list, TVNZ dominates top 20

Like previous years, TVNZ shows made up the vast majority of the top 20 most-watched programmes list for last year, with a magician, a talent show and two current affairs offerings luring the most eyeballs in 2013.

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Facebook stays on top in the battle for social eyeballs

  • Social media
  • March 13, 2014
  • Amanda Sachtleben
Facebook stays on top in the battle for social eyeballs

Facebook is dominating Kiwi social media use, not just in the number of New Zealanders using the network, but also in the amount of time spent dwelling on the activity. The social network's local dwell time far outpaces the next best performing channel here, Reddit.

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Movings|Shakings: 4 March

  • Movings/Shakings, brought to you by Marsden Inch
  • March 4, 2014
  • StopPress Team
Movings|Shakings: 4 March

Changes at DDB, Carat, ASB, Snakk, Nielsen, Auckland Airport, Darkhorse and Provoke.

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Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

  • Media
  • February 21, 2014
  • Ben Fahy
Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

January's Nielsen online ratings showed audience numbers generally going up for both nzherald.co.nz and stuff.co.nz, with Fairfax reclaiming the top spot in Auckland. So is that growth reflected in online ad spend? Not according to SMI data, which showed that both APN and Fairfax Media went in the wrong direction last year.

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