This week, Instagram announced a new sub-header on posts specifying when a commercial relationship exists between an influencer and business. We chat to the ASA and IAB about whether this is a step in the right direction.
Marketing, advertising & media intelligence
Instagram ads have only been available in the local market for the last 13 months, and in that time marketers have started to identify some do's and don'ts on the platform. Here are ten tips from the team AdRoll.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram's Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
This year the Toronto Silent Film Festival is celebrating films that have been lost and to uncover them, Instagram users are invited to play in the festival's Escape Room.
Whittaker’s paid its respects yesterday to those who fell at Gallipoli by creating a quirky animated video announcing its intention to send chocolate to every RSA in the country.
It’s hard to scroll down an Instagram newsfeed without becoming a witness to someone’s #green #healthy smoothie and now Sonic has taken the sharing to a new level by creating square smoothies to fit perfectly into an Instagram post.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.
Spark is continuing to utilise its younger, cooler post-rebrand persona by venturing into target market territory. Its most recent effort is its summer Instagram campaign, developed with its PR agency Sherson Willis, which rewards the most creative fans with credit (or as Spark calls it, 'social currency') if they capture and share Instagram shots (based on trending images on the platform) with the correct hashtag. And halfway through the campaign, the telco has already given away thousands of dollars of credit, increased sign ups and seen a growth in its Instagram following.
Something that stood out during our research for the influencer feature in the latest edition of NZ Marketing was the willingness of brands to relinquish creative control to the content creators they work with. So we followed suit by handing the cover creation duties over to a few brands we interviewed for the issue.
Whittaker's is one of the most loved Kiwi brands on Facebook, with almost 500,000 fans—and a knack for launching new products directly to them. It's hoping to replicate that success on Instagram. And to launch its account, it appears to have invited the chocolate whisperer back into its midst.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Earlier this month, Instagram kicked off its local ad offering with launch partners Burgerfuel, Air New Zealand and Sky TV, which have each been running campaigns through the platform. And now, following on from a relatively short testing phase, Instagram has extended its advertising options to all Kiwi brands. And Spark has joined the fun by launching a campaign that uses 3D technology. PLUS: a look at the campaigns by Burgerfuel, Neon and Air New Zealand.
Social media is being used in all kinds of creative ways to market these days. One of the latest initiatives is by Tourism New Zealand and travel group Helloworld which has created the world's first social media relay, through Instagram, in celebration of United Nations World Tourism Day.
Since taking his post as the head of Facebook in New Zealand, Spencer Bailey has become accustomed to fielding questions about when Facebook-owned photo-sharing app Instagram would be opened to advertisers in the local market. Asked how many times he’s had to sidestep the question since January, he gives a wry smile and says: “Just a few times … every week.” Well, the wait is finally over. Facebook has announced that advertising will now be available to Kiwi advertisers on Instagram.
Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user's lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.
Old Spice and Wieden + Kennedy have created a comic-styled story through Instagram where players get to choose their own alternate endings using the platform’s tagging function.