articles tagged 'Instagram'

ASA and IAB welcome Instagram’s new ‘paid partnership’ tag

  • Media
  • June 16, 2017
  • Damien Venuto
ASA and IAB welcome Instagram’s new ‘paid partnership’ tag

This week, Instagram announced a new sub-header on posts specifying when a commercial relationship exists between an influencer and business. We chat to the ASA and IAB about whether this is a step in the right direction.

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10 takeaways from AdRoll's guide to getting Instagram right

  • Slide show
  • October 6, 2016
  • StopPress Team
10 takeaways from AdRoll's guide to getting Instagram right

Instagram ads have only been available in the local market for the last 13 months, and in that time marketers have started to identify some do's and don'ts on the platform. Here are ten tips from the team AdRoll.

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Tech Watch: Instagram's brand developer Sophie Blachford on video in Carousel ads

  • Didge
  • May 6, 2016
  • Erin McKenzie
Tech Watch: Instagram's brand developer Sophie Blachford on video in Carousel ads

There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram's Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.

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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Film festival's great escape

  • PopPress
  • April 27, 2016
  • StopPress Team
Film festival's great escape

This year the Toronto Silent Film Festival is celebrating films that have been lost and to uncover them, Instagram users are invited to play in the festival's Escape Room.

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Whittaker's dispatches chocolate troops

  • PopPress
  • April 26, 2016
  • StopPress Team
Whittaker's dispatches chocolate troops

Whittaker’s paid its respects yesterday to those who fell at Gallipoli by creating a quirky animated video announcing its intention to send chocolate to every RSA in the country.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Smoothies are for squares

  • PopPress
  • April 5, 2016
  • StopPress Team
Smoothies are for squares

It’s hard to scroll down an Instagram newsfeed without becoming a witness to someone’s #green #healthy smoothie and now Sonic has taken the sharing to a new level by creating square smoothies to fit perfectly into an Instagram post.

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Contagion @ SXSW: three key trends this year

  • SXSW
  • March 21, 2016
  • Tom Bates
Contagion @ SXSW: three key trends this year
Source: 8i.com

Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.

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We grammin'—and Spark wants to gram it with you

  • Marketing
  • January 12, 2016
  • Holly Bagge
We grammin'—and Spark wants to gram it with you

Spark is continuing to utilise its younger, cooler post-rebrand persona by venturing into target market territory. Its most recent effort is its summer Instagram campaign, developed with its PR agency Sherson Willis, which rewards the most creative fans with credit (or as Spark calls it, 'social currency') if they capture and share Instagram shots (based on trending images on the platform) with the correct hashtag. And halfway through the campaign, the telco has already given away thousands of dollars of credit, increased sign ups and seen a growth in its Instagram following.

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How BurgerFuel, Google, Instagram, Invivo and Kiwibank interpreted influence for NZ Marketing

  • Media
  • November 4, 2015
  • StopPress Team
How BurgerFuel, Google, Instagram, Invivo and Kiwibank interpreted influence for NZ Marketing

Something that stood out during our research for the influencer feature in the latest edition of NZ Marketing was the willingness of brands to relinquish creative control to the content creators they work with. So we followed suit by handing the cover creation duties over to a few brands we interviewed for the issue.

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'The world's first Instagram made of chocolate'

  • PopPress
  • October 20, 2015
  • StopPress Team
'The world's first Instagram made of chocolate'

Whittaker's is one of the most loved Kiwi brands on Facebook, with almost 500,000 fans—and a knack for launching new products directly to them. It's hoping to replicate that success on Instagram. And to launch its account, it appears to have invited the chocolate whisperer back into its midst.

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Instagram opens its ad platform to all advertisers, Spark launches first campaign

  • Advertising
  • October 1, 2015
  • Damien Venuto
Instagram opens its ad platform to all advertisers, Spark launches first campaign

Earlier this month, Instagram kicked off its local ad offering with launch partners Burgerfuel, Air New Zealand and Sky TV, which have each been running campaigns through the platform. And now, following on from a relatively short testing phase, Instagram has extended its advertising options to all Kiwi brands. And Spark has joined the fun by launching a campaign that uses 3D technology. PLUS: a look at the campaigns by Burgerfuel, Neon and Air New Zealand.

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Helloworld creates the globe's most social relay

  • Marketing
  • September 24, 2015
  • StopPress Team
Helloworld creates the globe's most social relay

Social media is being used in all kinds of creative ways to market these days. One of the latest initiatives is by Tourism New Zealand and travel group Helloworld which has created the world's first social media relay, through Instagram, in celebration of United Nations World Tourism Day.

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The wait is over: Instagram launches ad offering in Kiwi market

  • Digital
  • September 10, 2015
  • Damien Venuto
The wait is over: Instagram launches ad offering in Kiwi market

Since taking his post as the head of Facebook in New Zealand, Spencer Bailey has become accustomed to fielding questions about when Facebook-owned photo-sharing app Instagram would be opened to advertisers in the local market. Asked how many times he’s had to sidestep the question since January, he gives a wry smile and says: “Just a few times … every week.” Well, the wait is finally over. Facebook has announced that advertising will now be available to Kiwi advertisers on Instagram.

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#NoFilter required for Korea's next engineering marvel

  • PopPress
  • September 4, 2015
  • StopPress Team
#NoFilter required for Korea's next engineering marvel

Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user's lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.

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‘You awaken in a dark cave’: Old Spice’s Instagram adventure

  • PopPress
  • August 5, 2015
  • StopPress Team
‘You awaken in a dark cave’: Old Spice’s Instagram adventure

Old Spice and Wieden + Kennedy have created a comic-styled story through Instagram where players get to choose their own alternate endings using the platform’s tagging function.

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