BNZ is capitalising on the increasing blur between professional and personal use of social media, arming staff to get social on its behalf. That’s evident in its current bid to promote the YouMoney tool with a road trip to university campuses.
Browsing: Instagram
A US animal shelter has come up with a novel way of helping dogs get adopted and at the same time making selfies less about egotism and more about charity. It’s all thanks to Instagram and bit of creative poochery.
Social media channels based around images are getting our attention faster than others, a recent research snapshot by Colmar Brunton shows. That’s partly because of channel fragmentation, but also because pictures put us in touch with our feelings, the company reckons.
Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.
Twitter’s Vine app is groaning under the weight of over 13 million humans sharing absolutely everything about their lives, no matter how banal and uninteresting, via six-second snippets (Facebook is competing with the launch of video for Instagram, which launched last week). And while some creative types believe restrictions lead to better solutions, this Funny or Die clip shows the short-format approach isn’t too well-suited to making ads.
It’s official; Instagram and Twitter are no longer BFFs.
After several weeks of thrusts and parries, Instagram no longer allows images from its 100 million users to be displayed on Twitter, according to a statement made by Instagram to AllThingsD.