Partner articles
Hemisphere wins Health NZ’s gambling harm account
Hemisphere has won Health NZ’s Minimising Gambling Harm account, taking on the Safer Gambling Aotearoa platform for the next three years.
Browsing: Hemisphere
News
Hemisphere expands footprint to Tauranga
Independent agency Hemisphere has expanded into the Bay of Plenty as Craig Adolph rejoins the team as head of digital.
Movings & Shakings
Hemisphere welcomes two new additions
Indie agency Hemisphere, has welcomed Tamati Broughton and Priyanka Bhanot to its Wellington office.
Movings & Shakings
Hemisphere welcomes Alexandra Leckie to Wellington office
Indie powerhouse, Hemisphere, has welcomed Alexandra Leckie to its Wellington office as Kaitohutohu Ratonga Kiritaki Client Service Specialist.
News
Suzuki and Hemisphere team up for ‘NZ’s most wanted’
Suzuki NZ, with the help of Hemisphere, has launched a campaign for the new Suzuki Vitara Hybrid.
Movings & Shakings
Hemisphere adds to its creative and strategic powers
Wellington indie agency Hemisphere has expanded its creative and strategic capabilities with the addition of Ariana Storey and Sean Barker.
News
GSL Promotus rebrands to Hemisphere
Wellington Indie advertising agency GSL Promotus has rebranded as Hemisphere with the refreshed agency aiming to combine curiosity and creativity.
News
Suzuki gives buyers something to sing about via GSL
Built around the joy of getting a sweet deal, the campaign celebrates the sense of self-satisfaction that comes from getting into a new Suzuki.
Movings & Shakings
GSL Promotus welcomes two new hires to its creative team
As part of its vision for a new future, the Wellington indie agency has welcomed Matt Eastwood as Creative Director & Cam Frecklington as Copywriter.
News
Ownership changes at GSL Promotus
After 30+ years, Sigrun Grice MD and co-owner of Wellington independent agency GSL Promotus, will sell-down her shareholding in the agency.
Movings & Shakings
GSL Promotus appoints new GM Client Solutions
Wellington indie GSL Promotus has appointed Tim Antric to its leadership team in the newly created role of General Manager – Client Solutions.
Partner articles
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.
Features
The contortionists: how indie agencies are filling the gaps
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
Partner articles
Indie rising: GSL Promotus trumpets the power of independence
Wellington agency GSL Promotus has the independent spirit, but the size to take on the old boys as well.
News
Quitline gets personal in the fight against smokes
Quitline has teamed up with Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. ‘I’ve been there, and how I’m here’ aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smokefree goal, which is an important challenge given 15 per cent of the population still smokes.
News
Y&R pips Clemenger and Scenario to land MTA account
Y&R has claimed the Motor Trade Association (MTA) account after a three-way pitch also involving Clemenger BBDO and Wellington-based creative agency Scenario.
News
Suzuki celebrates customer satisfaction award with some inanimate lovin’
Suzuki, unlike some of its Asian car-making counterparts, hasn’t done a huge amount of local advertising and has largely relied on international material (and high profile sponsorships like 3 Sport and The Warriors). But to celebrate taking top spot in the Canstar Blue customer satisfaction award, it has created a new 30 second spot via GSL Promotus showing a bunch of New Zealanders getting it on with their cars.
News
GSL Promotus fights rheumatic fever for HPA campaign
It’s winter and for some people in New Zealand that means a trip to the hospital for injections or even open heart surgery, because of rheumatic fever.
GSL Promotus is behind a national Health Promotion Agency campaign to let more people know that strep throats, if left untreated, can develop into rheumatic fever in at-risk populations. The campaign involves six different TVCs, a multitude of radio ads (in English, te reo Maori, Samoan and Tongan), online videos and banners, and Adshel posters.
News
HPA introduces new mascot, website and TVC to battle problem gambling
The Health Promotion Agency (HPA) has launched a new website under the ‘Choice not Chance’ banner that helps people to recognise the early signs of harmful gambling. And, in an effort to draw attention to the latest addition to its anti-gambling arsenal, the government organisation has also released a new TVC via GSL Promotus.
News
Indie Wellington agencies merge to form GSLPromotus
Two independent Wellington ad agencies are merging to scale up and take it to the big boys.