Y&R NZ has picked up where FCB left off by launching its first campaign for What’sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.
Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company’s direct business, but this announcement confirms that FCB’s win includes both above- and below-the-line aspects.
FCB has made a new TVC for Air New Zealand that takes a complex topic – that four different types of domestic flight tickets are always available – and turns it into a smoothly transitioning story, literally.
Following on from yesterday’s gold and bronze in the Media category and bronze in the Outdoor category, FCB was among the winners again overnight as the agency picked up a pair of bronze lions in the Design category for its ‘Bottled Walkman’ campaign for Sony.
FCB’s already well-awarded ‘Bottled Walkman’ campaign has landed three nominations, while Whybin’s ‘Effies Results Don’t Lie’ campaign has received two nominations in the Design category at Cannes.
The media category proved to be very fruitful for the six shortlisted Kiwi entries, with Colenso BBDO’s ‘Smartphone Line’ picking up a silver and bronze, FCB’s ‘Bottled Walkman’ picking up a bronze and DDB’s ‘Animal Strike’ also winning a bronze. The biggest Kiwi winner of the night, however, was FCB’s ‘Brother in Arms’ campaign, which picked up a gold. PLUS: see which Peruvian campaign picked up the grand prix.
New Zealand enjoyed a 60 percent success rate in the Outdoor category at Cannes as three of the five entries shortlisted picked up awards at the festival. DDB’s ‘#BringDowntheKing’, FCB’s ‘Bottled Walkman’ and Colenso BBDO’s ‘Smartphone Line’ all won the approval of the judging panel—leaving the Kiwi contingent with smiles and a trio of bronze lions.
Yesterday, we reported that FCB was the only Kiwi agency shortlisted in the Mobile category for its ‘Food Photos Save Lives’ campaign for UNICEF. Well, the good news for the agency didn’t end there, because it was announced overnight that the campaign had picked up a silver gong at the coveted festival. PLUS: see which Brazilian campaign won the grand prix.
New Zealand’s hopes in the Cannes Mobile category rest squarely on the shoulders of FCB, as it was the only Kiwi agency to be shortlisted for a Lion. And the news only gets better for the Auckland-based agency, because its ‘Food Photos Save Lives’ campaign for UNICEF has been shortlisted in two categories (charities and response/real-time activity).
Five Kiwi entries from five different agencies have made it through to the shortlist stage in the outdoor category at Cannes this year, with FCB, Whybin\TBWA, DDB, Saatchi & Saatchi/ApolloNation and Colenso BBDO all still in contention for Lions.
Sony and FCB’s Bottled Walkman campaign has caught the eye of a few awards judges in recent months. But it’s also caught the eye of one of Sony’s competitors, which is currently thought to be threatening legal action over the use of footage in the original case study video.
If you hear Coldplay blasting from the offices of Colenso BBDO and FCB today, don’t be alarmed. They’re probably just celebrating the prestigious Yellow Pencils they won at the D&AD Awards last night.
A gold star for Vodafone, Rebel Sport, McDonald’s, Rinnai and Samsung this week.
In contrast to the major advertising awards shows that are typified by large round tables, three-course meals and formal attire, the ORCA Awards, held last night at the Nathan Club in Auckland, was a stripped down affair that took a tongue-in-cheek look at the ads created by the six finalists. Over the course of the event, the organisers released a series of videos of radio personalities Bryce Casey, Guy Williams and Dave Fane sharing their often hilarious thoughts on the shortlisted ads.
Mercury Energy is believed to have kicked off a pitch process for its below-the-line business, with a rumoured list of contenders thought to include FCB, DDB-owned RAPP and the incumbent Chemistry Interaction.
The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen’s Claire Harris accepting the inspiring individual award.
Earlier this month, Telecom opted for a sadistic promotional approach by forcing comedian Guy Williams to endure a range of painful experiences as part of its ‘Extreme Unboxing’ campaign for the launch of the Samsung Galaxy S5. And while this certainly generated quite a few laughs and YouTube hits for Telecom, actor Cliff Curtis will no doubt feel relieved that FCB veered away from schadenfreude when developing a campaign dedicated to the technological device for Vodafone. Rather than harming anyone in the making of its campaign, Vodafone is instead offering to reward one lucky subscriber with $100,000 worth of gold. Updated with comments from a Vodafone spokesperson.
Ogilvy & Mather has won the inaugural News Works Agency League competition, which since last March has has been celebrating the nation’s standout newspaper adverts on a monthly basis.
The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.
Spilt rabbit, self-deprecation and schadenfreude catch our attention this week.
As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here’s Melina Fiolitakis’ take on the second day.
As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here’s Kevin Walker’s take on the second day.
In an effort to overcome the colour discrimination that causes consumers to opt for black, white or grey apparel instead of experimenting with alternative options in the palette, AS Colour has launched an experiential campaign via FCB that encourages shoppers to diversify their wardrobes.
Last week, the Labour Party said the $15 million campaign that aimed to prompt consumers to check out different electricity suppliers and decrease their bills was a failure after a Ministry of Business, Innovation and Employment report found it had not led to lower retail prices overall and didn’t increase competition. The Electricity Authority’s agency FCB won plenty of awards for the campaign, with 350,000 people visiting the sites and 70,000 people saving $16 million as a result of switching. But that relationship is now over, with Y&R thought to have won the business after FCB declined to pitch.
Break out the sultana pasties*, because Bryan Crawford, chairman and group chief executive of FCB New Zealand and Australia, has been named as the vice chair of FCB’s global network.
If the results coming in from the international awards shows are anything go by, then New Zealand clearly enjoyed a strong year in terms of creativity in 2013. In addition to winning several nominations toward Yellow Pencils at the D&AD Awards, Kiwi agencies also appeared consistently across most categories at the 35th edition of the AWARD Awards, which are held annually to honour the best creative communications work in the Asia Pacific region.
It was a case of the usual suspects with last week’s announcement of the D&AD Awards nominations, as most of the recent winners at the Axis Awards were also honoured with nominations for the international show. At past events, New Zealand has confirmed itself as a creative hub, and this year’s shortlist of nominees served to reiterate this point. Here’s a breakdown of who’s in contention for the coveted Yellow Pencil awards.
What started as “drunken idea” between Kristian Barnes, Jason Williams and Michael Kean this year celebrated its 12th year, as the YoungGun Awards were again distributed to advertising’s most promising minds under the age of 30.
