Online video is booming here and around the world. And Fairfax is looking to get a bigger slice of the audience—and the ad revenue—that’s heading that way. So it’s released a campaign based on recent research from Colmar Brunton that promotes its popularity as a video platform and the effectiveness of pre-roll advertising in an era of rampant time-shifting.
Browsing: Fairfax
Almost 300 people from the magazine and media industry ventured to the Auckland War Memorial Museum last night to celebrate the best writers, designers, photographers, editors, sales folk and titles in New Zealand. And it was one of the country’s most popular mags, Bauer Media’s Woman’s Day, that left with the biggest haul.
Fairfax is continuing its diversification by creating a special national events division to span Fairfax media properties that have until now run their own events.
Industry happenings at Gladeye, The Marketing Association, Fairfax, Dynamo, Sunday Punch and ANZ.
Earlier today, Fairfax Media Limited and APN News & Media Limited announced a proposed printing agreement that will see a consolidation of the pair’s printing processes in the upper North Island. Under the arrangement, APN will provide printing services to Fairfax in New Zealand for several newspapers at its Ellerslie facility, including the Waikato Times, Sunday Star-Times, Sunday News and other community titles. “The deal has not yet been finalised although the high-level terms have been approved,” says an APN spokesperson.
Fairfax has acquired a 50 percent stake in e-commerce start-up Pricemaker in an effort to tap into the revenue potential of its growing digital audience.
For some consumers, auto-play video is an annoyance that has them searching for the x or mute buttons. For many publishers, it’s a good way to tap into the rise of online video, which, according to the IAB’s numbers for the last quarter, has increased its share in New Zealand from 12 percent to 17 percent YoY (with a total of $120 million last quarter, that equates to around $20 million). And APN is aiming to get a bigger slice of that pie with the launch of In-Read video, a new advertising unit that shows video within its editorial environments.
Once again, the latest readership and circulation figures didn’t make for particularly good reading for any of the major newspaper publishers, but online portals are still a shining light, at least in terms of audience numbers, so Fairfax is aiming to shine more light upon stuff.co.nz with a new campaign via Shine and Open that shows how it gives its audience the full spectrum.
Nielsen and ABC have released the latest quarterly results for magazine readership and circulation and, to a large extent, the figures indicate a continuation of trends that have been taking shape over the last few quarters. There was however a shift in the sense that some special interest titles—which have until now have performed well—also showed signs of weakening.
APN recently sent out a release pointing out that Nielsen had been undercounting audience to the Herald’s mobile site for about nine months—meaning that the battle for mobile eyes was inadvertently skewed in favour of Stuff. This error has now been corrected, so we decided to have a look at which publication is winning battle for mobile eyes.
In 2002, 120 years after first being established, NZFarmer was discontinued. But Fairfax Media’s new AgriMedia division is bringing it back as a weekly print publication and rebranding Straight Furrow.
Moves and shakes at IAB NZ, Fairfax, Cannes Lions, More FM, and Auckland Conventions Venue and Events.
With the news and publishing industry currently going through one of its more difficult periods, the Canon Media Awards are a welcome dose of positivity and celebration. And The Dominion Post got the biggest dose of the night.
Yesterday’s announcement that Fairfax Media had proposed 80 redundancies in Australia could result in jobs moving across to New Zealand as the conglomerate continues to incorporate cost-cutting measures.
Industry moves at the Marketing Association, 8 (8com), Fairfax, Icebreaker, Ogilvy, Zenith Optimedia, Volom, Pead PR and The Sweet Shop.
Fairfax, like many ‘traditional’ news businesses around the world, has had a fairly rough time of it lately, with declining circulation and ad revenue, ongoing cost cutting and the ensuing job losses. But a new management team is in place in the New Zealand market, there appears to be a bit of renewed optimism in the media (check out Pew Research Centre’s State of the Media 2014 for a great rundown of what’s happening), its digital numbers are strong and some believe the negative sentiment towards print is overcooked, in Australia at least. Despite the issues of recent years, Fairfax is still a big business and a big employer in this country, and it’s looking for a few new recruits, so its inhouse team has created a self-promotional video (how good is that voice?) aimed at selling those in the UK on the New Zealand lifestyle and the chance to work in the “innovative, integrated multi-media business”.
Fairfax says its partnership with the team behind an app that brings together grass roots sports fans, clubs, live streams and content could be the first of other opportunities that tap into crowdsourcing in different verticals. The marketing and advertising partnership is with Waterboy, dreamed up by former All Black Kees Meuws.
January’s Nielsen online ratings showed audience numbers generally going up for both nzherald.co.nz and stuff.co.nz, with Fairfax reclaiming the top spot in Auckland. So is that growth reflected in online ad spend? Not according to SMI data, which showed that both APN and Fairfax Media went in the wrong direction last year.
Back in October last year, stuff.co.nz knocked nzherald.co.nz off the top spot in Auckland for the first time. Fairfax saw it as a big win, but NZ Herald editor Tim Murphy tweeted that a response to our story saying it was merely a blip after it climbed back on top soon after. Now, Nielsen online ratings for January show volatility in APN’s numbers since then and a steady rise for Fairfax, which has once again claimed the top spot by the smallest of margins.
Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?
Changes at Seven Sharp, OMD loses an experienced campaigner to MBM, Bruce Matchett leaves his Singaporean post, another Fairfax shift and the NBR announces its new front page tenant.
A new addition all but cements the new Fairfax executive team, Facebook hunts for a head of sales in New Zealand, Network’s Dennis Lynch passes the baton, Twenty plus one, Toni Knowles heads up VeNa, Stacey Perillo takes on Facilitate Digital role, PPR lauded for innovation, Hunter names a new general manager, 18 pyars get accrediatation, TV3 inspires a new generation of reporters and Metro Recruitment aims digital.
Once again, Nielsen’s latest readership results and the ABC’s circulation numbers don’t make for particularly pleasant reading for the magazine sector, with all weeklies charting declines deemed significant on the same time last year, plenty of other significant declines and a rare few increases. And, perhaps not surprisingly, the MPA and the various publishers are hoping to change the conversation from a one-dimensional discussion about quantity, to a multi-dimensional discussion about the quality of engagement across a number of platforms.
Fairfax Media is celebrating a victory over its main rival APN after Nielsen numbers showed more Aucklanders are reading stuff.co.nz than any other site, with its unique audience for September in Auckland clocking in at 391,000 compared to the nzherald.co.nz’s 360,000.
We’ve showcased all the winners of the TVNZ-NZ Marketing Awards in print through NZ Marketing, and now we’re showcasing them online. First up, Fairfax Media Supreme Award and BrandWorld FMCG Award winner Griffin’s.
Fairfax Media New Zealand has appointed Campbell Mitchell, most recently the general manager digital, marketing and retail sales at The Australian, to the role of marketing director.
Following a major shakeup of the senior hierarchy at Fairfax earlier this year, attention has now shifted to the rest of the conglomerate, with more job cuts looking inevitable. Plus: how the changes affect Fairfax Magazines.
The Magazine Publishers Association has selected the finalists for this year’s Magazine Awards from 240 entries, up from 228 last year. Fairfax, Bauer Media Group and Tangible Media are well represented with 39, 36 and 30 finalist nods respectively.
Boucher takes the editorial wheel at Fairfax, APN’s Johns on the hunt for partnerships, veteran Mike Yardley jets into the editor’s chair at For the love of travel website, Kristina Rapley is the Creme of the crop, Hotwire gets its first board members, market research outfits join forces, and Simon Sievert is DraftFCB’s new digital architect.
The shift to digital has disrupted many industries, but news media has been one of the most badly affected. So what are the options? And are any local publishers making money online? Sim Ahmed investigates.