Movings/Shakings: 25 July

Moving on

After serving as an account director at Gladeye for eight months, Ben Glazewski will be leaving the company.

At this stage it is still unclear where he will be headed, but StopPress understands that he will be moving across to another business within the digital spectrum.

Prior to joining Gladeye, Glazewski worked at Fox & Scissors as a director for over five years. Interestingly, his shift across to suiting coincided with his move to New Zealand. Between 2001 and 2008, while living in London, he worked in the legal field as a solicitor, specialising in the financial law. 

On a side note, Glazewski recently contributed, alongside the Gladeye’s founder Tarver Graham, to an in-depth StopPress interview on some of the elements that make Gladeye a successful agency.

  • Click here to read the article   

Joining a good cause​

The Marketing Association will soon bid farewell Jo Rodgers, who has for the last three years served as the organisation’s general manager of marketing.

Rodgers will move across to Child Cancer Foundation, where she will take up the role of national commercial manager.

While working at the Marketing Association she was responsible for membership acquisition and retention, membership services, engagement strategies, sponsorship, stakeholder relations and account management, events and conferences, and also looked after the marketing for the organisation. 

At this stage, the Marketing Association has not appointed a replacement for the role, but Rodgers says that the team is well-equipped to manage all these responsibilities. 

“We’ve actually brought on a number of new people in the last six months to fulfil various roles that connect with members and provide member services due to the fact that membership has grown significantly over the last three years and it’s part of how we are evolving and responding to members,” she says. “It’s in good hands as far as support is concerned and the Marketing Association leadership team and the chief executive will assume some additional responsibilities to cover me in the short term.” 

it is still unclear whether the Marketing Association has found a replacement to fulfill these obligations. StopPress sent an email to Rodgers asking whether a replacement has been found, but we are yet to receive a response.   

Rodgers has a long a varied career, which has included management roles in both the United Kingdom and New Zealand. Prior to joining the Marketing Association in 2011, she held three management positions at the YMCA of Auckland. 

The event maker

Fairfax’s new national events division will be run by the newly appointed national events manager Denise Armstrong.

Joining Fairfax this week from Massey University where she held the national events and sponsorship director role, and previously spending eight years at Acumen Republic as Events Director, Armtrong will lead a team of seven in Auckland dedicated to managing and delivering events.

Campbell Mitchell, Fairfax Media New Zealand’s marketing director, says that media conglomerate is well positioned to host and promote targeted events in New Zealand communities. 

“Fairfax Media New Zealand has a proud tradition in events that are already a profitable business for the organisation,” he says. “The new national events division will provide strategic focus for the various event properties, and position the organisation well to provide excellent brand activation and sponsorship opportunities for our customers and partners.”

A promotion

Drew DeSantis, a communication industry veteran of 15 years, has been appointed general manager of Dynamo Communications following a successful year as the agency’s business director.  

In his previous position, DeSantis led Dynamo’s communications and media planning for Telecom, grew the agency to 20 people, and also negotiated a partnership with DDB-affliated Rapp on direct comms.  

According to a Dynamo release, DeSantis’ stewardship has allowed Dynamo to expand its client roster within the Telecom Group (DeSantis was recently involved in the comms planning for the re-launch of the Skinny Mobile brand and is working closely with Telecom Digital Ventures on the upcoming launch of LightBox). DeSantis was also instrumental in the agency winning BMW Group’s media business early this month. 

“Year one at Dynamo has been an incredible experience,” said DeSantis in a release. “We formed an amazing partnership with Telecom and its agencies, helping to redefine its comms planning process on the run up to the launch of its new brand: Spark.” With Telecom’s support we’ve grown quickly allowing us to diversify and work with additional clients.  I look forward to leading the team in my second year at Dynamo, continuing to progress our business and offer clients innovative paid, owned and earned planning solutions.”

Picking up the quill

Jesse Mulligan joins a gaggle of New Zealand’s comedians as part of Sunday Punch’s Writers’ Room.

This new collaborative approach to commercial script writing teams up seasoned television writers and stand-up comedians with creative writing teams at agencies.

As well as his TV roles on 7 Days, Best Bits and Seven Sharp, Mulligan is also a regular contributor to Metro magazine, NZ Herald and various other publications.  

He has written for a number of commercial brands – EDMs for Grabaseat, web videos for Sony Playstation and Vodafone, and radio commercials for numerous national clients.

In London, he worked in food PR, specialising in idea generation and tone-of-voice copywriting.

The Sunday Punch Writers’ Room includes such comedic talents as Jeremy Corbett, Urzilla Carlson, Jacquie Brown, and Paul Ego. 

A conflation of disciplines

​Eric Rowe has been appointed the digital marketing innovation manager at ANZ, a move that sees him departing his position as a senior digital analyst at Tourism New Zealand.

According to his LinkedIn page, the role will require him to “digitally translate numbers into emotions,” which indicates that he will be required to draw insights from the information in ANZ’s database and then develop creative digital ideas to connect with customers. 

This role seems well-suited to Rowe, given that much of his career has been spent in the research and digital fields. Prior to his one-year stint at Tourism New Zealand, he worked as at APN online as digital strategist between 2012 and 2013, and as a media research analyst between 2010 and 2012.  

Rowe will also continue offering his online marketing consultation services through his company Kiwieric Consulting. 

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