A turd’s point of view

Constipation can be stressful but what about from the turd’s point of view, tucked up inside you? McCann Health in Shanghai had this very thought when they created this ad for Dulcolax laxatives, which ran in Singapore newspapers and bus shelters.

“Instead of approaching the dramatization from the patient’s [point of view], we approached it from the excrement’s,” McCann Health says. The catch phrase is “Only you can set them free”.

With no awkward, hush hush tone in sight, Dulcolax usually does make a splash onto the scene with its ads, so to speak. Here are some others:

“Let my people go”.

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