Browsing: Droga5

News
ASB and Droga5 create a future, take ad of the month honours
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Not everything about ASB and Droga5’s ‘Creating Futures’ campaign found favour. But the posters/press ads created by three up and coming Kiwi designers were very well-received. And the judges of the NAB Newspaper Ad of the Month have continued that trend, choosing Lauren Marriot’s effort as the winner of the November round.

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Of war, golf and fertility
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Three good’uns share the gold this week.

Who’s it for: Sky TV by DDB and Prodigy Films

Why we like it: Despite the fact that Rugby World Cup games will be shown on a number of free to air channels after last year’s broadcasting palaver …

News
Goodbye Goldstein, hello triplets, cutlets and co-creation
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Not surprisingly, there’s been no shortage of opinions on Droga5’s massive new ASB campaign/rebrand, which went live over the weekend. And we’re giving you even more chances to judge, with the first two TVCs ‘Chance’ and ‘Mint Sauce’, a few press ads/posters that were created by three upcoming Kiwi artists and some online executions.

News
Hello. I’m the new ASB
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With a collection of interesting characters and adversaries, some fairly intriguing back-stories and plenty of moolah at stake, the move of ASB from its agency of over ten years TBWA\ to Droga5 in June was one of the year’s most captivating stories. Not surprisingly, there’s been plenty of interest around the traps as to what Andrew Stone, Mike O’Sullivan, Jose Alomajan and the team would come up with—and whether the Droga5 mythology was all it was cracked up to be. Well, with a massive refresh of the bank’s brand and a new positioning statement around ‘creating futures’, you can now judge for yourself. But if the responses of the bank’s 5000 staff to the new brand and the confidence the main protagonists have in it are anything to go by, turns out it just might be.

News
Those were the Goldstein years
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He’s been a fixture of the New Zealand advertising landscape for 11 years, but all good things must come to an end and, after TBWA\ lost the ASB account to Droga5 a few months back, the axe was always likely to come down on Ira Goldstein, New Zealand’s best-loved bumbling fictional American banking spy.

News
TBWA\ feels the ASB disruption
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If you believe the company mantra, TBWA\ is all about ‘disruption’. And there’s been plenty of that in Mayoral Drive lately (although not of the creative kind it likes), after ASB decided to end its 12 year relationship and shack up with Droga5 last week.

News
Stone, O’Sullivan and Alomajan cut ribbon on Kiwi arm of Droga5
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It’s been almost six months since Saatchi & Saatchi’s then chief executive Andrew Stone and executive creative director Mike O’Sullivan packed their bags and wandered out the doors. Not surprisingly, the rumours about their future plans were plentiful, but the major one, that the pair would be getting into bed with Droga5, has now come to fruition.