Browsing: Droga5

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The impact of art
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Created for Christie’s, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.

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Moto on the move
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To show off the latest selection of Moto goodies, Motorola and Droga5 in New york have have just made the most complicated film prop of all time.

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Abbott’s laudable advertising habits
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David Abbott, the Abbott in what was Abbott Mead Vickers and what is now AMV BBDO, once said that “words for me are the servants of the argument and on the whole I like them to be plain, simple and familiar”. He abided by that belief throughout his career, and created some of the world’s best advertising. So after he died over the weekend at the age of 75, Droga5 Sydney paid tribute to him by riffing on one of his best-known pieces of work.

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Festive threads
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If you’re filled with the Christmas spirit, Coke Zero has just the site for you. It’s the Sweater Generator, where you can create yourself a jersey that will be the envy of yuletide nerds everywhere.

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XXX! Hot slats! XXX!
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Apparently there’s a lot of porn on the internet. As all the staff at StopPress are pure as the driven snow, we’re not sure if this is true. And we’re also unaware if Hotmalm.com, which takes a unique approach to showcasing Ikea beds, is modelled on the content and headlines of certain adult sites.

Movings/shakings
Movings/Shakings: 22 November
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Saatchi & Saatchi snaffles a digi-boffin, a word from our X Factor sponsors, the Media Design School kids are alright, Adshel brings in a chief organiser, DB stalwart steps down, Gopher adds one to the burrow and Murray Lindsay swaps stations.

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Droga5 NZ goes bye bye as O’Sullivan embarks on new creative adventure
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Following on from some big changes at Droga5 recently, which said goodbye to its foundation client and one of its founding partners, creative partner Mike O’Sullivan has announced the departure of the brand from the New Zealand market after two and a bit years and the arrival of The Collective, a new creative venture with a central hub of five and a network of contractors to call upon.

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Telecom and Droga5 answer a few curly customer queries with new straight-talkin’, animal-heavy website
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The ‘new Telecom’ carries with it a fair bit of baggage, some of it well-deserved and based on its legacy, some of it based on misperceptions and a general lack of understanding about the oft-confusing telco realm. And in an effort to address some of those issues, Telecom has taken the fairly brave step of opening itself up to the masses and launching a new website called www.whytelecom.co.co.nz that’s part PR campaign, part customer service innovation and part public service announcement. And, in quintessential Telecom fashion, it’s gone heavy on the animals.

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Perennial performers Colenso and DraftFCB on top of Effie finalist table, BC&F and DDB hot on their heels
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As the bean counters might say, if advertising doesn’t improve the bottom line, it’s really just art. And expensive art at that. And the agencies that improved their clients’ businesses the most this year have been announced, with perennial Effie performers Colenso BBDO and DraftFCB on top with 22 and 16 finalists respectively, followed by the bolter Barnes, Catmur & Friends on ten and DDB on nine.

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Irish eyes are still smiling as O’Sullivan takes over Droga5 reins—UPDATED
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We broke the story about Andrew Stone leaving Droga5 on Friday to spend more time with his family and do some consultancy work. And that high-profile departure, combined with the recent loss of its foundation client ASB to Saatchi & Saatchi, led to a fair bit of speculation that Droga5 was in a bit of trouble. But Mike O’Sullivan, who has stepped up to fill the leadership role, says the doors are still well and truly open and, with a few new clients and a new management team, the agency is poised for growth.

Movings/shakings
Movings/Shakings: 24 July
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APN shuffles staff into senior appointments thanks to sales restructuring, M&C Saatchi’s hire at first sight, Wright Communications acquires a new trio, The Research Agency expands by two, Fairfax feels Droga5’s creative spirit and Dentsu eyes up Aegis.

Movings/shakings
Movings/Shakings: 1 May
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Droga5 appoints bcg2’s Chris Long, production house 8com opens up in New Zealand, three agencies fly Kiwi flag at Asian Marketing Effectiveness awards, APN announces its new motoring editor, The Sweet Shop welcomes award-winning UK director to the family, Yahoo! adds two to its sales stable and Aegis Media appoints a shopper marketing specialist.

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Kiwi e-heroes go huntin’ for Webby votes—UPDATED
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The Webby Awards aim to honour general internet awesomeness, and fighting it out for gongs with big global beasts like Facebook, YouTube and Pinterest are local hopes Shift for Tourism New Zealand, Resn for Toyota’s Camry Effect, Xero and DDB/Rapp Tribal for McDonald’s. And they need your votes. 

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The gears of war—and mortgages
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Who’s it for: Fiveight/Turtle Beach by Droga5 and Goodoil Sydney

Why we like it: Tricking viewers, journos and even actors in an effort to drum up some interest in a new campaign is a pretty risky strategy. It can also be very rewarding if it works …

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Will the real Turtle Beach campaign please stand up
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Last year, Droga5 launched an online trailer for a campaign created for Fiveight, the local distributor of Turtle Beach, a manufacturer of high-end headsets and gaming gear. The clip showed an avid—and fairly cocky—Kiwi gamer who had agreed to head to Iraq to see what a real warzone was like and a fair bit of controversy erupted after its launch, which meant most didn’t get a chance to see it reach its denouement. But the full version is out there—although now under the Fiveight name—and there’s an interesting twist to the tale of the Kiwi gamer known as StatiC.

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ASB and ANZ duke it out on the new campaign trail—UPDATED
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There’s been no shortage of action in bankland recently, with agency shifts galore and fairly sizeable profits being announced by the big boys that could potentially lead to some fairly enthralling market-share battles this year. And one of the big ones is set to be between ASB and ANZ. 

Movings/shakings
Movings/Shakings: December 15
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In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.

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Virtual meets reality as Droga5 heads to Iraq for new Turtle Beach campaign
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Gamers usually like to escape reality. But, as part of a YouTube campaign for Turtle Beach, a company that designs, manufactures and markets high quality audio peripherals for video game consoles and personal computers, Droga5 NZ has reversed that scenario and taken a 24 year-old Kiwi gamer named StatiC (real name Phil) on a journey through a real warzone, Iraq. 

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Droga5 win ‘dream’ games portfolio
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Droga5 has signed with one of New Zealand’s leading gaming businesses Fiveight. The New Zealand-owned and operated company represents SEGA, Turtle Beach, Ubisoft and Warner Bros. There were no incumbents, as the company was only formed last year.

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Droga5 goes steady with AA Tourism
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Last time we talked about AA it was related to a fairly dodgy looking RWC campaign launched by one of its subsidiaries AA Bookabach. But it’s better news this time, with chief executive Peter Blackwell announcing the formal appointment of Droga5 as its agency after working with it on various projects over the past 12 months. 

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Test drives, awkwardness and tinkering
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Who’s it for: ASB by Droga5 and The Sweet Shop

Why we like it: It’s a good way to explain why ASB is better than its competitors. It’s got some added gravitas with the voice talent of Dame Judi Dench. And it’s a nice …

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What’s in a Dame? ASB banks on ‘Experience’ for new campaign
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As the old phrase says, you go into a bank looking for your girlfriend and end up leaving with her mother. And while a likable bank may seem like the quintessential oxymoron, ASB is typically near the top of the customer satisfaction charts in comparison to the other big competitors. Now, following on from the first and fairly controversial incarnation of the big Creating Futures rebrand, it has taken a step in a slightly different direction with the launch its new ‘Experience ASB’ campaign over the weekend.

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On the recruitment drive…
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… as Federation adds both staff and clients, Designworks appoints an experienced business campaigner to the new role of client strategist, Magnum hits double figures, Eleven adds two new accounts, Mike O’Sullivan to pass judgement in London and video and social/casual gaming network VENA adds an Asia Pacific COO. 

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The gospel according to Cannes: the world’s 25 best TV ads?
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Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory. 

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Cannes completed, great work celebrated
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Sadly, after the annual week of Gallic hedonism and chinstrokery, it’s back to old clothes and porridge for the global advertising community because the Cannes Lions finished up on Sunday with the awarding of the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards. Here’s a round-up of all the winners from these and the special awards.

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