Last time we talked about AA it was related to a fairly dodgy looking RWC campaign launched by one of its subsidiaries AA Bookabach. But it’s better news this time, with chief executive Peter Blackwell announcing the formal appointment of Droga5 as its agency after working with it on various projects over the past 12 months.
Blackwell was unable to be contacted but said in a release: “We’re now at a stage to accelerate our services to our members and all New Zealanders. The ‘101’ must-dos campaign gives us a great base to work with and we are very confident of huge future success. Droga5 will work with us across all aspects of our business with particular focus on developing the digital experience we offer consumers.”
Andrew Stone, Droga5’s Business Partner was also unable to be contacted but said in a release: “We enjoy working with the AA team. They’re committed to a great future, they have one of New Zealand’s most trusted brands, and the influence to make a big difference in how New Zealander’s can experience this great country we live in.”
AA Tourism, which operates as a subsidiary of AA, is a travel information and accommodation booking website and offers information related to accommodation, transportation, sight-seeing locations, dining facilities, shopping, arts and crafts, events, nightlife, activities, and tourism packages for leisure travellers in New Zealand.