ASB and Droga5 create a future, take ad of the month honours

Not everything about ASB and Droga5’s ‘Creating Futures’ campaign found favour. But the posters/press ads created by three up and coming Kiwi designers were very well-received. And the judges of the NAB Newspaper Ad of the Month have continued that trend, choosing Lauren Marriot’s effort as the winner of the November round.

The designers were chosen by Droga5 and tasked with interpreting ASB’s Creating Futures manifesto. They were then credited on the ads with details to their own sites, helping them to create their own future fame.

The judges—Connan James from TBWA\Whybin and Karen Maurice-O’Leary from FreshPR—said “this campaign worked beyond the normal conventions of a press ad by actually showcasing ‘future famous’ designers’ craftsmanship, giving them valuable space and exposure. Nicely done!”

As per usual, the Droga5 gang get a $250 cash injection, as well as entry into the big NAB award and the Axis awards. Check out all the finalists here.


Agency: Droga5

Creative Partner: Mike O’Sullivan

Creative Directors: Guy Roberts, Corey Chalmers

Business Partner: Andrew Stone

Business Director: James Polhill

Production Manager: Rob Malone

Designers: Michelle Maude, Rob Jenkinson

Illustrator: Lauren Marriott

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