The next load of AWARD finalists have been released, with DraftFCB’s print campaign for Man vs Wild finding plenty of favour with the judges, and Colenso BBDO, DDB, Clemenger BBDO and JWT rounding out the Kiwi successes.
The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.
DraftFCB has followed up a rip snorter in 2009 with another rip snorter this year. It’s picked up a swag of new business, it’s at the top of its social messaging game, it’s the consummate all-rounder, it won the big one at the CAANZ Media Awards, it was unlucky to lose out to cat food for Best in Show at the Effies and, perhaps most importantly, it’s still unbeaten in the Balls of Steel table tennis tournament after taking down Colenso in the second round last night. James Mok, executive creative director, gets his opinion on.
Colenso BBDO has had another stellar year, with a swag of awards—both for creativity and effectiveness— and a growing international reputation. Planning director James Hurman, who passionately believes that creatively focused leadership and creative advertising leads to business success, has played a big part in that. And here’s his take on 2010.
Following on from news about a billboard constructed from broken plates and glasses, DraftFCB has also launched a rather novel billboard for UNICEF. And, in a very impressive display of very time-consuming needlework, it’s made entirely of wool.
Greedy old DraftFCB has won another one, this time getting the nod for the Orcon business and taking over from Special Group.
‘Tis the season to embarrass yourself at the workplace Christmas party. ‘Tis also the season to think about presents for your loved—or, if Secret Santa’s on offer, unloved—ones. And while it’s tempting to get everyone you know a life size cardboard of yourself, charities are making their annual call for us to resist our childish, consumerist urges and instead be more grown up in our approach to giving.
The innovative entries came from far and wide—even for the first time from Britain—but DraftFCB’s Tony Clewett and the fantastically named Rob Banks had the stand-out with their 3D saw made from mock fifty dollar notes and were awarded Best in Show at this year’s Art of The Envelope Awards.
It’s a celebration of creativity where the humble envelope is given a chance to shine. And tomorrow night at Deus ex Machina in Auckland, with Kiwi pop star and t-shirt dealer Dave Gibson on MC duties, the winners of the 2010 Art Of The Envelope Awards will be announced. So without further ado, here are some glamour shots of the stellar finalists who are in the running for both booty and bragging points.
Those NAB ad of the month judges are obviously pretty tough nuts to crack, because Jeneal Rohrback from Marsden Inch, Sue Worthington from Indiego and Jon Coles from .99 decided not to select a winner for the October round. But in true NCEA fashion, they did give DraftFCB’s ‘Night test drive’ ad for Mini a Highly Commended acknowledgement.
There were over 1,000 entries from around the world, but there were just 16 golds awarded at the US Direct Marketing Association’s Echo awards and two of them went to New Zealand agencies, with .99 continuing its Midas touch with Air New Zealand’s ‘Nothing to Hide’ in the Consumer-Travel & Hospitality/Transportation section and RAPP Tribal winning for its ‘Thank You Notes’ campaign for Heinz Wattie’s Gourmet Dog in the Production Manufacturing and Distribution category.
Everyone loves passing judgment on new TVCs. Almost as much as they seem to love passing judgment on new logos. So here’s a massive selection of the newest/best Kiwi commercials we’ve seen recently, including the continuation of Wilson’s journey and some nice work for National Bank, Purina One, Jim Beam, Apex rentals and Kapiti ice cream.
It was beaten by cat food at the EFFIES. But the DraftFCB trio of Antony Wilson, Iain MacMillan and Kate Murchison have eased the feline-related pain slightly by taking out the first monthly Art of the Envelope Award for their transparent effort called ‘the Naked Letter’.
This year’s Effies tagline was ‘the best ad for advertising’. And it was certainly a pretty good advertisement for Colenso BBDO, which won 12 awards and became the only agency to ever win Most Effective Agency of the Year two years in a row, as well as the only agency to win Most Effective Agency of the Year and Best in Show in the same year. It was a close run thing, however, with DraftFCB nipping effectively at its heels with nine.
DraftFCB snatched the National Bank account off Clemenger BBDO in October last year and since then, industry chinstrokers have been eagerly awaiting the fruits of the new relationship. Well, the new, zany, big budget, weirdly patriotic TVC epic has finally hit the shelves and it’s an interesting—and entertaining—evolution to a banking brand that’s long been seen as a fairly serious one.
Who’s it for: National Bank by DraftFCB and Robber’s Dog
Why we like it: Diehard Dr Seuss fans could potentially cry into their hands at the use of ‘Oh, the places you’ll go’ in a bank ad. But bank ad fans will presumably rejoice because …
The marketing campaign for the Art of the Envelope awards was pretty sexy. And so are the first three monthly finalists, with Dave Rogers from Geon Group, Guy Needham from Les Mills and Antony Wilson, Iain MacMillan and Kate Murchison from DraftFCB all making the cut.
The EFFIEs aren’t usually seen as the most glamorous or creative of the CAANZ events (as evidenced by the historic victory of Farmer’s Red Dot Specials a few years back). But, in terms of what advertising is actually meant to do, it should really be deemed the most important. And Colenso BBDO, DraftFCB and Barnes, Catmur & Friends have come through the first two rounds of judging as the country’s three most effective agencies for 2010.
Who’s it for: Campaign for Action on Family Violence by DraftFCB
Why we like it: DraftFCB has been staking a serious claim for the title of social change specialists in recent times (and in very recent times it has apparently started production on what has …
Forget your EFFIEs and Axis Awards, this was the one that really counted: the 2010 Battle of the Ad Bands.
DraftFCB recently announced a raft of new hires, and it might have to add a few more names to the list after Stella Travel Services, the international company behind the United Travel and Harvey World Travel brands, and Sony Electronics signed up with DraftFCB Media.
After some big account wins last year, DraftFCB has gone on a bit of hiring spree to keep up, signing on Nick Smith as the head of craft, Steve McCabe as senior writer, Roslyn Koskela as the new HR manager, and four other humans for account service, media planning and creative.
Our Maan in Cannes gets up close – and personal – with Chris Schofield, creative director at DraftFCB and one of just six Kiwis to be chosen for jury duty at the Cannes International Advertising Festival, to find out about his Cannes experience. He was judging the Radio Lions and, interestingly, while DDB NZ managed to take home a gaggle of Lions for its Sky TV Arts Channel campaign, this category was the only one to go ‘Grand Prix-less’.
Who it’s for: Pams by Barnes, Catmur & Friends
Why we like it: Quirky, cute and catchy, this rhyming foody animation tells the tale of Pams and manages to bring a dose of personality to a brand that many assumed was of the ‘house’ variety. Neither Tim Burton …
The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that’s French, don’t you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.
DraftFCB has been appointed to provide advertising and specialist media relations services to Statistics New Zealand for the 2011 Census; Mango has taken the Tourism Malaysia PR gig; JML gets to talk up the Velux 5 Oceans around the world yacht race; and Bold Horizon will be doing the digital work for the National Fieldays Society.
Phase two of the Ministry of Health’s highly successful National Depression Initiative (NDI) has just kicked off and John Kirwan, much-loved former All Black, Japanese national rugby coach and straight talking past depression sufferer has returned as the frontman after his star turn in the first installment. But this time he’s starring in a new, more instructive and much more interactive, role.
There’s been plenty of pitchy business of late and the most recent news is that Saatchi & Saatchi has won the Sanitarium account and .99 has retained the New World business.
The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.
Who it’s for: Mini (and its new Limited Edition Soho 11) by DraftFCB and Digipost.
Why we like it: The overall campaign for the very limited edition Mini Soho looks fairly impressive (here’s another ad for the Soho 8 that’s set to run on C42 …