After some big account wins last year, DraftFCB has gone on a bit of hiring spree to keep up, signing on Nick Smith as the head of craft, Steve McCabe as senior writer, Roslyn Koskela as the new HR manager, and four other humans for account service, media planning and creative. In a new resource for the agency, Smith will be at the helm of the craft department, which aims to manage and ensure a high standard of creative output, provide a fresh perspective to visual communication and ultimately produce award-winning work for the agency and its clients.
Smith previously spent four years at Saatchi & Saatchi running the craft department and working across major New Zealand brands such as Telecom, Toyota, DB, Westpac, TVNZ, Griffins and NZ Army.
“DraftFCB is a great agency with a bloody great client list and a ton of very talented people. I look forward to getting to know our brands and the crew here at Draft. I believe that craft will add a huge amount of value to the offering and cannot wait to start producing some outstanding work.”
New senior writer McCabe, who has worked in London for DDB, DMB&B, Lowe and Euro RSCG and George Patts in Sydney, before being lured to Generator in Auckland six years ago, brings 18 years of writing experience and a couple of Gold Lions to DraftFCB.
His most recent full time role was as deputy creative director of Y&R Auckland. While acting CD, he helped lead the agency to the Fairfax/AdMedia Agency of the Year 2007 and the following year went in search of new adventures with freelance stints in Dubai and Nigeria, as well as at some of New Zealand’s finest agencies.
With DraftFCB recently winning big clients such as Westfield and National Bank and staff numbers growing considerably in 2010, Roslyn Koskela has been brought in to the team and, according to the NBR, is one of only two HR Managers at New Zealand agencies, the other being Karen Sew Hoy from DDB.
Koskela has recently worked in the accounting industry and started out her career in psychology.
“DraftFCB has a great culture and a buzzing vibe about the place. They’ve done extremely well to get to where they are and this comes down to the talented and inspirational people that work here. I look forward to being a part of this progressive agency and the opportunities it presents,” she says.
Hannah Peterson’s broad experience in promotions and digital makes her a great fit for the Westfield account, while Sarah Meikle has made the move from Auckland to join the Wellington team and put her degree in Marketing and Business Management to good use.
Toni Becht has also returned to DraftFCB as media planner on two key global brands after three years at ZenithOptimedia (Sydney & Auckland) and, in a new addition to the creative team, DraftFCB also welcomes interactive designer Lyle Markle.