New Zealand 13, Italy 9, Paraguay 0

The 57th Annual Cannes Lions International Advertising Festival is underway with the announcement of the first three shortlists in the Direct Lions, Promo & Activation Lions and PR Lions categories. And, in keeping with the theme de jour (that’s French, don’t you know), the Kiwi contingent are off to a flying start, with 13 campaigns making the grade. Choosing another similar long skinny country as a random point of comparison, Italy has nine campaigns shortlisted in the same categories.

Leading the charge is Special Group with four nods, while DDB, Clemenger BBDO and Colenso BBDO received two hearty back slaps apiece. Rounding out the lucky 13 are RAPP, DraftFCB and AIM Proximity, who each received a single shortlist shoulder tap.

And the Kiwi shortlist is as follows:

Direct Lions

Special Group for Orcon Broadband, ‘Orcon and Iggy Pop’ (shortlisted three times)

DraftFCB for APN Herald on Sunday ‘Hour Long Letter’

RAPP for NZ Marketing Association, Marketing Seminar ‘Scroll All The Way Down’

AIM Proximity for Tower Insurance, ‘Missing Pictures’

DDB for Coastguard NZ, Search and Rescue Services ‘Live Rescue’

Clemenger BBDO for NZ Football Association, All Whites ‘One Shot for Glory’

Promo and Activation Lions

DDB for Coastguard NZ; Search and Rescue Services, ‘Live Rescue’

Colenso BBDO/Proximity Pulse for Frucor; V Energy Drink, ‘Rocket Man’

Clemenger BBDO for WWF, Earth Hour, ‘Ads in the Dark’

Special Group for Orcon Broadband ‘Orcon and Iggy Pop’

PR Lions

Colenso BBDO for Frucor; V Energy Drink, ‘Rocket Man’

Gold, Silver and Bronze Lions winners in these categories will be announced at an awards ceremony on Monday evening (early Tuesday morning Kiwi time). And, in what can only be construed as a telling portent for Friday 2am, Paraguay had no campaigns shortlisted in any of these categories.

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