articles tagged 'Countdown'

See it, smell it, feel it: Brandhub on giving Countdown's product range a fresh new look

  • Branding
  • January 30, 2018
  • Georgina Harris
See it, smell it, feel it: Brandhub on giving Countdown's product range a fresh new look

In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket's Fresh offering. StopPress talks to Karla Douglas, Brandhub's managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.

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Countdown ends creative partnership with Ogilvy, appoints Y&R NZ and Wellcom Group

  • Advertising
  • October 2, 2017
  • Damien Venuto
Countdown ends creative partnership with Ogilvy, appoints Y&R NZ and Wellcom Group

After 20 years with Ogilvy & Mather, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.

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Movings/Shakings: 12 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 12, 2017
  • StopPress Team
Movings/Shakings: 12 June

Industry happenings at MediaWorks, TVNZ, Countdown, Lassoo Media and Motion Sickness.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

PRINZ Awards 2017: Campbell Squared and Resolve Communications take Supreme Award

  • Awards
  • May 26, 2017
  • StopPress Team
PRINZ Awards 2017: Campbell Squared and Resolve Communications take Supreme Award
Campbell Squared Communications. Image from PRINZ.

Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that's had a positive impact on their respective communities.

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Mother's Day 2017: commercial messages of love

  • Advertising
  • May 15, 2017
  • StopPress Team
Mother's Day 2017: commercial messages of love

The commercial spirit was strong this Mother's Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ads of the week: 22 November

  • TVC of the Week
  • November 22, 2016
  • StopPress Team
Ads of the week: 22 November

Take a bow 2degrees, ASB and Countdown.

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Ads of the week: 11 October

  • TVC of the Week
  • October 11, 2016
  • StopPress Team
Ads of the week: 11 October

Round of applause to Sleepyhead, Countdown, TVNZ and Air New Zealand.

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AA Smartfuel and Countdown trumpet their partnership

  • Advertising
  • October 11, 2016
  • StopPress Team
AA Smartfuel and Countdown trumpet their partnership

AA Smartfuel and Countdown are each celebrating the supermarket's joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.

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Building loyalty: New World takes its programme nationwide while Countdown and AA Smartfuel join forces

  • Brand
  • October 7, 2016
  • Elly Strang
Building loyalty: New World takes its programme nationwide while Countdown and AA Smartfuel join forces

Loyalty programmes are the latest brand experience to feel some disruption as brands collaborate or diversify. Elly Strang takes a look New World's roll out of a nationwide clubcard, and Countdown and AA Smartfuel's joint loyalty scheme.

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Ads of the week: 9 August

  • TVC of the week
  • August 9, 2016
  • StopPress Team
Ads of the week: 9 August

This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.

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Countdown adds Star Wars to the collectables craze

  • Advertising
  • August 4, 2016
  • StopPress Team
Countdown adds Star Wars to the collectables craze

The collectables fad has over the last few years taking hold of the nation, with retailers and petrol stations drawing in the masses with their miniature marvels. And while by all rational measures the craze should've run its course by now, Countdown is squeezing the lemon for all its worth by launching yet another round of collectables.

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Ads of the week: 26 July

  • TVC of the week
  • July 26, 2016
  • StopPress Team
Ads of the week: 26 July

Three cheers for Vodafone, Women's Refuge NZ and Countdown.

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From 12 floppy disks to connected fridges: Countdown celebrates its 20-year online shopping journey

  • Brand
  • July 22, 2016
  • Erin McKenzie
From 12 floppy disks to connected fridges: Countdown celebrates its 20-year online shopping journey

A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.

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Who shared the love on Mother's Day?

  • Advertising
  • May 9, 2016
  • StopPress Team
Who shared the love on Mother's Day?

This last Sunday again marked a day of breakfast in bed, being taken out for a meal or watching kids take over all the chores. It also again served as another excuse for marketers to inundate us with their Mother's Day-themed advertising. We look at some of the most creative efforts that popped up this year.

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Countdown set to wave goodbye to Homebrand, Select and Signature Range as it revamps its in-house products

  • Marketing
  • April 7, 2016
  • Holly Bagge
Countdown set to wave goodbye to Homebrand, Select and Signature Range as it revamps its in-house products

Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.

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