PRINZ Awards 2017: Campbell Squared and Resolve Communications take Supreme Award

Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that’s had a positive impact on their respective communities.

Campbell Squared Communications’ Angela Campbell, Scott Campbell and Rebecca Savory took to the stage to be recognised for ‘Now is our time! Building a better future for our whānau’, which was developed to reconnect Te Wairoa whānau with their iwi.

It saw one of the largest Treaty settlements to date signed with the support of a significant number of engaged stakeholders. 

Meanwhile, Resolve Communications’ Chelsea Halliwell also picked up a share of the award for its ‘Nothing but the facts – how Redcliffs won its school back’ campaign to reverse the Ministry of Education’s decision to close Christchurch’s Redcliffs School post-earthquake. It’s effective lobbying resulted in the desired changed.

The campaign also won the ‘Not for Profit/Pro Bono’ Award category.

Chelsea Halliwell, Resolve Communications. Image from PRINZ.

In the announcement, chief judge Lisa Finucane, FPRINZ, said that while presenting two winners is unusual and was last done in 2012, the outcomes of both campaigns indicated a real social shift and it was impossible to separate the two.

“These were two excellent campaigns and certainly demonstrate the way ethical public relations can be used to engage communities and decision makers. They both demonstrate a clear two-way flow of information, reaching people and groups that may have been missed in the past, and helped achieve an outcome with real benefits to stakeholders.”

She added it was interesting to see the standouts this year had a social agenda, while the 2016 Supreme Award went to a marketing communications campaign.

Last year, Fuse, McDonald’s and Mango team members picked up the Supreme Award for ‘Crave and rave – golden praise drives results for golden arches’.

And this year, one of those winners, Claudia Macdonald, returned to the stage alongside Sean Brown and Zoe Pert from Mango and Sophia Berry-Smith from Vocus Group New Zealand to collect the Marketing Communication – PR Award for ‘Bringing your Modem out of the Closet’.

Taking home the Highly Commended in the category was Porter Novelli New Zealand’s Strahan Wallis, Louisa Jones, Courtney Stayte, and Amy Hacon, and BNZ’s Katherine Cornish and Mark Watts for ‘Launching BNZ Android Pay by paying it forward’.

Supreme Award winner Campbell Squared Communications got another mention on the night as the winner of the PR Consultancy of the Year – Medium to Large.

It was the inaugural award for the category which was introduced this year. Wright Communications, Auckland was awarded the PR Consultancy of the Year – Small to Medium.

Countdown was also a winner on the night in the Internal Communications category for the launch of ‘Workplace by Facebook’. The communications tool is designed to make it easier for people to connect and so far, 8800 of the supermarket’s team have joined.

In its own announcement of the award win, Countdown’s internal communications manager, Dan Chasemore, said the roll-out of ‘Workplace by Facebook’ has helped connect the Countdown team from all around New Zealand from Waitangi to Invercargill. It’s also meant that team members can now easily and directly engage with leaders (including Countdown’s managing director) as well as the wider business in an open and constructive way.

“Workplace by Facebook has been very successful for us with people continuing to sign up to the platform every day. We’re seeing a much more conversational culture with our team as they engage with each other, share exciting news, and even help each other with problem-solving in a really easy and instant way. This is critical with such a diverse team that is located all across New Zealand.”

Runner-up in the Internal Communications category was Great Scott! Communications, which saw Donovan Ryan presented with a Highly Commended.

All the winners can be seen below:

Supreme Award
Winner: Now is our time! Building a better future for our whānau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications
Winner: Nothing but the facts – how Redcliffs won its school back – Chelsea Halliwell, Resolve Communications

Communicating in Diversity
Winner: Now is our time! Building a better future for our whānau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications
Highly Commended: Check for me before you turn the key (The Safekids Aotearoa driveway safety campaign) – Anthony Rola, Safekids New Zealand
Highly Commended: Igniting the Runway – Tiki Āhua – Jacky James, Jenha Phillips, Rebecca Roling, Matt Hunt, and Julienne Fiddes, Shine PR

Corporate Public Relations
Winner: SKYCITY Auckland: Shifting Brand Perceptions – Colin Espiner, Kelly Armitage, Justene Taua, and Rebecca Foote, SKYCITY Entertainment Group
Winner: The 2017 Colgate Games: New Zealand’s Junior Olympics – Raphael Hilbron, Sarah Austen-Smith, and Tessa Donovan, SenateSHJ

Government / Quasi Government Public Relations
Winner: Auckland Council Menacing Dogs Amnesty – Sharon Buckland, PR Locum Ltd; Samuel Baxter and Katherine Forbes, Auckland Council
Highly Commended: #MISSINGTYPE – more than just a hashtag – Sandy Trigg, Grace Vujnovich, and Simone van Asbeck, Network Communication; Asuka Burge, Annabel Coxon, and Nephi Arthur, New Zealand Blood Service
Highly Commended: Moving hearts and minds – relocating staff and patients from iconic 1950s The Princess Margaret Hospital to state of the art new hospital facilities 20km away at Burwood Hospital – Karalyn van Deursen, Canterbury District Health Board

Internal Communications
Winner: We’re better, connected; ‘Workplace by Facebook’ – Daniel Chasemore, James Walker, and Sarah Tora, Countdown
Highly Commended: Promoting the 2016 Canterbury DHB Staff Wellbeing Survey – Donovan Ryan, Great Scott! Communications

Limited Budget or Not-for-Profit Public Relations
Winner: Nothing but the facts – how Redcliffs won its school back – Chelsea Halliwell, Resolve Communications
Highly Commended: Macular Degeneration Awareness Week campaign 2016 – Anna Radford and Suzanne McNamara, Cadence Communications
Highly Commended: Massey’s Olympic gold – Jenna Ward, Sidah Russell, Louise Vallant, Ryan Willoughby, Jennifer Little, and Paul Mulrooney, Massey University

Marketing Communication – Integrated
Winner: Let’s talk rubbish – community conversations and a record response for Hamilton City Council – Nigel Ward and Samantha Whittle, Hamilton City Council
Highly Commended: #Roboqueue campaign owns iPhone 7 launch – Rewa Willis and Trish Sherson, Sherson Willis
Highly Commended: Tiger Streets of Singapore – Dallas Gurney, Cassidy Meredith, Kristy Von Minden, Lucy Harris, and Madeleine Wong, Spark PR & Activate

Marketing Communication – PR
Winner: Bringing Your Modem Out of the Closet – Orcon Designer Series – Claudia Macdonald, Sean Brown, and Zoe Pert, Mango; Sophia Berry-Smith, Vocus Group New Zealand
Highly Commended: Launching BNZ Android Pay by paying it forward – Strahan Wallis, Louisa Jones, Courtney Stayte, and Amy Hacon, Porter Novelli NZ; Katherine Cornish and Mark Watts, BNZ

Special Project or Short-term Campaign
Winner: The search for the lost Lindauers: Reaching the regions for Auckland Art Gallery Toi o Tāmaki – Olivia Boswell, Auckland Art Gallery Toi o Tāmaki
Highly Commended: Saving Sir Ed’s Antarctic legacy – Jo Scott, Great Scott! Communications; Yvonne Densem, Christchurch International Airport

Sustained Public Relations
Winner: Behind the Helmet – Crankworx Rotorua – Jacky James, Jenha Phillips, and Rebecca Roling, Shine PR
Highly Commended: Auckland has a plan for all of us – adopting the Auckland Unitary Plan – Wayne Godfrey, Auckland Council
Highly Commended: Ethique – making beauty eco-friendly – Leigh Harris and Rhianna Bull, Convergence
Highly Commended: Multiple nudges result in new Lifejacket norm – Pania Shingleton, Vince Cholewa, Sandra Ford, and Mark Dittmer, Maritime New Zealand

Awards not considered for Supreme Award

Paul Dryden Tertiary Award
Winner: Share the Struggle – a community approach to domestic violence – Georgia Ward, Simon Cooper, Jodealyn Cadacio, and Boyan Buha, AUT University
Highly Commended: Future Proofing Kidney Kids – Morgan MacFadyen, Emma Hilton, and Abby Berry, AUT University

Sally Logan-Milne Young Practitioner of the Year
Winner: Alex Harman, One Plus One Communications
Highly Commended: Lizi Guest, Blacksheepdesign
Highly Commended: Emma Schuler, Comvita

PR Consultancy of the Year – Small to Medium
Winner: Wright Communications, Auckland

PR Consultancy of the Year – Medium to Large
Winner: Campbell Squared Communications, Tauranga

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