This week on the telly, the battle of the supermarkets heats up, with Countdown still gobbling up all of ONE’s weekday 6.10pm news spots and New World: the musical going live. Also of note, an amazing spot (and an amazing lead man) for Blind Week, the Interislander gets summery, Hyundai revs up a new one, Nescafe starts up a new rewards programme, New Zealand Post toys with the emotions to get the people primed for Christmas, and the latest feelgood instalment of TelstraClear’s nationwide journey hits the screens.
In this edition of [email protected], there’s one dominant and quite unusual theme, with Countdown continuing to go for the media jugular and blast everyone for two minutes (but only on ONE) with its ‘Meet the Colemans’ soap launch, its Richard Till spots and a few other Countdown-related comms.
It started with a kiss, it led to an unexpected addition to the family and it’s ended with a massive new campaign for Countdown. So, meet the Colemans, the newest soap operatic addition to New Zealand’s advertising landscape.