articles tagged 'Auckland'

Selling the 'super city': inside ATEED's search for Auckland's essence

  • Branding
  • August 25, 2015
  • Henry Oliver
Selling the 'super city': inside ATEED's search for Auckland's essence

Auckland’s been the City of Sails and the Big Little City. Aucklanders have been JAFAs and (long before that) Rangitoto Yanks. But none of these holdovers from the good ol’ days of the share market boom, the America’s Cup or the John Banks mayoralties work for the diverse ‘super city’ of 1.5 million people that Auckland is becoming. And after a comprehensive review of Auckland's economic development strategy, ATEED is undertaking Global Auckland, a rebranding project that aims to find the city's secret sauce.

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The ‘pics’ of the bunch: NZ Geographic photographer of the year soon to be announced from 28 finalists

  • Events
  • August 24, 2015
  • StopPress Team
The ‘pics’ of the bunch: NZ Geographic photographer of the year soon to be announced from 28 finalists

A timelapse video of luminescent glow worms, delicate frost crystals, a blue shark emerging from the water and a jellyfish the size of a dinner plate are among the 28 finalists of the New Zealand Geographic Photographer of the Year, selected from a whopping 5,800 entries.

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Brightening the streets one meme at a time

  • PopPress
  • August 20, 2015
  • StopPress Team
Brightening the streets one meme at a time

Auckland street artist Paul Walsh has achieved internet fame after his transformation of the city’s utility boxes.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

City of tales: Vivien Bridgwater's search for the Auckland story

  • Marketing
  • March 3, 2015
  • Idealog
City of tales: Vivien Bridgwater's search for the Auckland story

Tourism New Zealand has 100% Pure. Wellington has its Absolutely Positively. What's Auckland's story? ATEED's Vivien Bridgwater is tasked with opening the book.

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Should Auckland have a creative director?

  • Creativity
  • December 12, 2014
  • Damien Venuto
Should Auckland have a creative director?

Yesterday, at the Auckland War Memorial Museum, the Committee for Auckland announced some of the key findings that have been compiled in its latest report called ‘Auckland as a Creative City’. The principle theme delivered during the breakfast event was that “Auckland needs an over-arching strategy to unlock the potential of its creative sectors and grow the economy to make the city more globally competitive.”

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

What 'New Auckland' means for marketers

  • Opinion
  • July 4, 2014
  • James Hurman
What 'New Auckland' means for marketers

Inspired by a conversation with Al Brown on the new-found optimisim surrounding Auckland, James Hurman set out to discover why people were feeling so good about the city. Then, after speaking to 50 leading Aucklanders, he compiled a report that aims to create a shared understanding of ‘New Auckland’. These are some of the main insights.

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Uber wants to take Aucklanders for a ride

  • Apps
  • March 18, 2014
  • Amanda Sachtleben
Uber wants to take Aucklanders for a ride

Ride sharing service Uber is opening its doors to Auckland passengers, with its website saying a limited numbers of cars are already available. The company is encouraging first time users to give it a try and leave feedback, and it's offering an online fare calculator.

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Auckland vs New York: Colenso's new TVC says it's a fair fight

  • Advertising
  • February 11, 2014
  • Damien Venuto
Auckland vs New York: Colenso's new TVC says it's a fair fight

Colenso BBDO, Finch Productions, Heart of the City, ATEED and Level Two Music NZ have conspired in an attempt to sell Auckland with a new spot that combines sweeping cityscapes, an emotive score and the gravelly voice of an unseen narrator.

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Uber revs up for Auckland launch

  • Apps
  • January 29, 2014
  • Amanda Sachtleben
Uber revs up for Auckland launch

Uber is on a recruitment drive, hunting three key staff in Auckland and a swag more in Asia. The recruits will have autonomy to grow the ride sharing app and service in the local market.

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A plus: DNA posts brand Auckland a new letter

  • Branding
  • November 22, 2013
  • Amanda Sachtleben
A plus: DNA posts brand Auckland a new letter

Auckland's 'A' brand has ushered in a new look with what it says is a cleaner, sharper logo. The refreshed sign was introduced as part of Auckland’s new domestic tourism marketing campaign ‘The Show Never Stops’.

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Skype dials up a taste of Kiwi

  • PopPress
  • November 6, 2013
  • StopPress Team
Skype dials up a taste of Kiwi

Skype's Stay Together campaign tells the stories of long distance chums who keep in touch using Skype — and the latest story makes New Zealand the star of the show, thanks to an Aucklander called Paige.

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Auckland calls, Colenso BBDO answers

  • Advertising
  • October 11, 2013
  • Ben Fahy
Auckland calls, Colenso BBDO answers

Colenso BBDO's impressive winning streak continues to roll on and, after adding Volkswagen, Samsung, a few extra Fonterra brands and another yet-to-be-announced client to the roster recently, it's also working with Auckland Tourism Events and Economic Development (ATEED) and Heart of The City (HOTC) and will put its mind to luring more domestic travellers to the region and more Aucklanders into the central city.

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How much do you #loveyourcity?

  • Social Media
  • July 30, 2013
  • StopPress Team
How much do you #loveyourcity?

Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.

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Crowdfunding on the road ahead for Auckland Transport Blog

  • Media
  • July 24, 2013
  • StopPress Team
Crowdfunding on the road ahead for Auckland Transport Blog

One of the key contributors to Auckland's transport and planning debates has reaped a reward from grateful users.

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Auckland Council halts Powershop's dancing Mao ad

  • Advertising
  • March 20, 2013
  • Sim Ahmed
Auckland Council halts Powershop's dancing Mao ad

The image of Chinese revolutionist Mao Tse-tung dancing the infamous Gangnam Style was just too much for the Auckland Council, which has denied Powershop's latest 'Same Power Different Attitude' ad from appearing on its bus stops.

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