While it's all well and good to marvel at the tactics employed for the latest product launch or to have a bit of laff at the latest big budget summer beer ad—of which there have been many recently—there is, of course, a much less glamorous, more harmful side to alcohol in New Zealand that, understandably, is often overlooked by those in the marcomms industry whose job it is to sell more of it. There are already a host of marketing restrictions imposed on the largely self-regulated alcohol industry and while the New Zealand Drug Foundation believes the government is heading in the right direction with the alcohol reform bill, it contests that a number of the most important recommendations from the Law Commission report (there were 153 in total) have been ignored—particularly pricing, as this blunt but effective anti-alcohol marketing video called the 'Budget Guide to Drinking Yourself to Death' shows.
Marketing, advertising & media intelligence
There may have been a few quiet drinks in the marcomms sector following this week’s Government announcement on alcohol law reform, which included advertising reform. But there was certainly no big party.
News: now in one easily digestible tablet.
A sobering report released today by the Law Commission on the sale and promotion of liquor recommends significant changes to how it is marketed in New Zealand. So, marketers in the liquor industry and agencies with liquor and supermarket accounts need to prepare themselves.
In this week's Consumer Counsel: Marketing alcohol in the new decade? Some new regulations could be coming your way as the World Health Organisation works out its draft alcohol strategy.