There were undoubtedly quite a few advertising and marcomms eyeballs focused on Prime TV last night as series three of Mad Men kicked off.
And while all the regular characters were present and correct, some observant viewers may have noticed a new addition to the line-up: DraftFCB
M&C Saatchi’s staff ranks have changed substantially in the last seven days. And its client roster has followed suit after it was announced that ANZ has officially cut ties with the agency.
‘Twas a night of much revelry and celebration for the marketing industry; a cathartic melee that laughed in the face of 2009’s Great Depression.
You can pass judgement on the winners here. And thanks to DNA and Getty Images, you can also pass judgement on the attendees and their …
Who for: VodafoneWhy we like it: Tech meets Tchaikovsky. Geeky dedication writ large.
And you can watch the making of it too.
This week from the Consumer Counsel: What do frugal consumers want in their new products? Smart, cheap innovation, it would seem.
Les Mills' Bodyvive
A sell-out crowd of 370 industry juggernauts donned their glad rags and ventured to the Crowne Plaza on Friday night to honour this year’s best marketers and engage in what can only be described as feverish mingling at the new and improved 2009 TVNZ New Zealand …
They’ve been gone for nearly 15 years. But Barry and Scottie are back–and this time, it’s personal.
A new website run by the Crump Family trust and dedicated to all things Barry aims to bring his books, his voice and those fantastic Toyota ads back to life …
Firestone Glen Innes wasn’t actually voted worst coffee in East Auckland. But it has been voted ‘most captivating local sign of Friday afternoon’ by a panel of StopPress experts.
Brett Oetgen has been named general manager of the Outdoor Media Association of New Zealand (OMANZ).
Pauline Hanton, chair of OMANZ, says: “We are delighted that Brett has accepted this new role, as it fits with our vision to grow the outdoor sector and better represent the interests of outdoor …
It wasn’t too long ago that Patrick McAteer, general manager of New Zealand’s largest post production studio, Oktobor, was announcing four major new appointments.
But now he warrants an announcement of his own.
McDonald’s New Zealand has appointed Nikki Jeffcote to the role of national marketing manager.
Kiwi sports aficionados rate atmosphere as a venue’s most important attribute and think Wellington’s Westpac Stadium is the country’s best.
The Auckland CBD was abuzz with dancing and frivolity today as a host of flashmobbers descended on the city centre for a little bit of very well-organised corporate-funded pseudo-spontaneity.
Town branding, as Jonathan Dodd pointed out in the Herald, has a nasty habit of being exceptionally easy to ridicule, particularly if the slogan that eventually makes it onto the welcome sign is based on lies, unrealistic expectations or blatant straw-clutching.
Of course, town branding can work. But the message …
A breakfast TV host
Mr WilberforceIn a media coup TVNZ has snared the star of the new movie by Jonathan King, Under the Mountain.
The auditions have closed and Iggy has spoken.
As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop’s renowned solo track ‘The Passenger’ online.
Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about “re-energising” his new agency and improving its digital strategy.
News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday.
Melrose says he wasn …
We had many excellent entries in our Finish the line cartoon contest, thanks for your wit. We’re spreading the love (beer, actually) with two winners.
From Philip O’Neill: Actually I’m in charge of subscriber-only content at NBR.From Mike Hutcheson: No I’m an Art Director, that …
Nick Baylis, chief executive of M&C Saatchi New Zealand, is now Nick Baylis, former chief executive of M&C Saatchi New Zealand.
He says the decision was formalised this morning.
Asked for the reasons behind his departure he says: “I don’t really want to comment. You’ll have …
Telecom said their new whatchamacallit logo could literally be anything we wanted it to be. They told us, in rather non-committal fashion, it was our job to attach meaning. And attach meaning we did. Some thought it was expressive, floral and energetic. Some thought it was an “arseterisk”. Some thought …
The US Magazine Publishers’ Association does a ton of great research about the power of magazines to deliver hearts, minds and eyeballs. Ironic that the message is being delivered via online video.
Well that got your attention, didn’t it. What we actually want to say is this:
It is with great sadness (bites knuckle, single tear rolling slowly down cheek) that the extremely good-looking StopPress team says farewell to our classy StopPress editor Frances Chan, who, since the site’s launch …
This week from The Media Counsel: What percentage of 13-year-olds have mobile phones? You’ll smack your gob in disbelief. Why do you need to be on LinkedIn? Hitwise Lifestyle slices and dices Kiwi web traffic for our corporate consumption. Size does matter – Aussie marketers talk up 2010 budgets.
The 35th Annual Caxton Awards and Seminar were held in Coolum, Queensland on the weekend, showcasing the best newspaper ads Australasia had to offer this year. Print isn’t dead, it just smells funny when it comes off the press.
Only seven agencies won Caxtons, out of 17 that were …
After successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.
Several graphic and multimedia artists created original artwork to help illustrate the ‘heroes’ and what makes them spark. The images are effectively …
Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.
Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …
San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.
Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.
It’s sober, essential reading. Visit www.trendsinbranding.com.
Salt …
A round of applause for all the finalists in 2009 NZI National Sustainable Business Network Awards. One of these regional ‘trailblazer’ winners will be the Sustainable Business of the Year, to be announced at a classy cocktail do on 12 November.
They are: Bayfair Shopping Centre, Mt Maunganui ecostore – manufacturer …