Around 50 social media practitioners, digital natives and sneezers gathered together in meatspace last night for the inaugural Auckland Social Media Club event at the 42Below Bar on Commerce St and, with online video set to be a key topic in media circles in the coming months, Jayson Bryant of Wine Vault TV took the floor to speak about how incorporating video blogging into his business has helped drive extra revenue.
New Zealand Post Targeted Communications’ popular direct marketing workshops, which are designed to provide a comprehensive working knowledge of the intricacies of direct mail—from direct mail processes, to data and consumer insights and innovation—as well as a guide to working with New Zealand Post, are back again in 2010.
Search marketing agency First Rate, the first Google Analytics accredited company in New Zealand, has been appointed as the exclusive licensee in New Zealand and Australia of the search engine marketing (SEM) technology SearchIgnite.
As Mother always said, free money is the best kind of money. And BBC.com is offering three prize packs worth a total of NZ$33,000 to New Zealand media buyers and marketers. Each pack includes NZ$1,000 cash for the winning buyer and NZ$10,000 in online advertising media for their lucky client.
New Zealand’s third largest fourth largest Large-ish Kiwi telecommunications company CallPlus has appointed Republik to its communications business.
Wine, like chocolate, is better when it comes equipped with a ridiculous summary, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of the alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate.
The first in a continuing series of erudite insights, market research and zeitgeisty marcomms dissection from Marketing Week. The whys and wherefores of Catch Up TV in New Zealand? How does it stack up? The year that was in TV land: it was the best of times, it was the worst of times. Facebook hits 400 mill. Happy sixth birthday. Statistics New Zealand’s suite of online tools small businesses quick and easy access to information. Marketing Rebooted: e-courses focusing on all things 2.0 to get you up with the play
In May last year the Consumer’s Institute announced the release of its new endorsement scheme Consumer Recommends. But since then Sue Chetwin, chief executive of the Consumer’s Institute, says only “seven or eight” companies have signed up to use the brandmark in their advertising and promotional activities.
Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It’s where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products.
Who’s it for: Genesis Energy
Why we like it: DraftFCB keep it old school and bravely employ the services of real, surprisingly practical, pukekos for their new TVC, instead of copping out, getting some method actor to put on a pukeko suit and head down to the …
New Zealand digital media solutions provider Modica Group has helped launch “the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar”, with a million TXTs sent to all customers who had made international calls on Vodafone Qatar’s network that prompted them to join a calling club and get special rates.
What is Radio Frequency IDentification (RFID)? Why should retailers care? What do New Zealand consumers think about it? And is RFID technology ready to change the way some Kiwi businesses operate?
With the success of Avatar, the start of the 3D broadcasting era for sporting events and a steady increase in the amount of 3D content being created, 3D is all the rage at the moment, leading some to conclude that the new goggle boxes are destined to be the next must-have for couch lovers this year. At present, however, it’s visual effects houses and production studios doing the buying in Australasia.
New Zealand’s “most anticipated chocolate bar”, Yellow Chocolate, hits supermarket shelves nationwide today, signifying the end of a long road for Josh Winger, who accepted the mission to create the world’s first yellow tasting chocolate bar using companies sourced only from Yellow – books, online, mobile and maps.
Tourism New Zealand is kicking off another early-bird ski campaign on Sunday to try and lure Australians back to the slopes in 2010.
Rude, abusive and offensive; it all makes good reading but publishers of social media — who can range from bloggers and niche media to mega-corporations and governments — must deal with the difficult question of what to do when comments go bad. On the one hand, you want to let comments flow freely (this is a democracy still, I think). On the other hand, some comments are anonymous, abusive, stupid and occasionally defamatory.
What’s a poor boy to do?
Apparently, it’s doppelgänger week, where Facebook users are encouraged to change their profile photo to someone they’ve been mistaken for. But it’s always doppelgänger week at StopPress. We are shameless in our pursuit of lookalikes (and men who look like old lesbians), so send in your best stunt doubles/doppelgängers/uncanny resemblers, either of yourself, famous people or unsuspecting friends and family, and the best of the bunch will be plied with amazing prizes.
A plethora of crepuscular television advertising brought to you by the good folks at Adstream. Ads@6 is best served lukewarm and goes perfectly with lasagne toppers, corn chips and a vigorous session of Zumba. Zumbaaaa! Good to see ‘The Dictator’ splashing out on a new tourism campaign with a rather enticing TVC by the Sydney office of Flying Fish for Barnes, Catmur and Friends (although Monocle, that venerable, besuited, smoking jacket-wearing gentleperson of the monthly magazine world, recently dished out an upper class burn by claiming that countries need to sell themselves with the right words “and Fiji Me are definitely not the right ones”).
More than two thirds of New Zealand businesses believe social media is a key tool to increase customer engagement and loyalty, according to a Communication Agencies Association of New Zealand (CAANZ) survey.
Both traditional and social media juggernauts will be very well catered for in the coming days and weeks, with the inaugural Auckland Social Media Club event taking place on Tuesday 9 February at the 42 Below Bar and the next Media Mingle set for 23 February at Honey Bar.
Six of the country’s largest, most impressive creative brains will join a host of other large, impressive international creative brains as jury members for the 2010 Cannes Lions International Advertising Festival.
Glenda Wynyard, the chief executive and founder of The Media Counsel, which was recently placed into liquidation, has formally responded to her detractors.
HB Media today launched a mobile version of the popular website Stoppress.co.nz
“Actually we always had it but forgot to turn it on,” says Matt Cooney, the expert entrusted with HB Media’s web stuff.
Genesis Energy and DraftFCB have laughed in the face of conventional filmic wisdom by choosing to work with animals (and even the children of animals) in a new TVC that shows its rather dextrous and “ever-popular pukeko stars” painting a pedestrian crossing to help keep the neighbourhood chicks safe *awwwww*.
DraftFCB and Pacific Blue’s ‘Happy Flying’ campaign, which features some of the airline’s cabin crew and pilots frolicking in the aisles and singing an aviation-themed remix of the world’s most sickening tune, the Macarena, has been voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference in Singapore.
A very observant photographer sent this humorous little number in to StopPress, saying: “Oh the irony … Don’t DraftFCB do more unaddressed mail than anyone else?”
Independent Wellington-based advertising agency Robertson Communications (R+R) and Auckland-based media company media360 have formed a media placement alliance, with media360 now acting as R+R’s primary media partner on key clients PSIS and Intervet Schering-Plough, taking over from Mediaedge:cia in Wellington.
Broadcast programme maker Screentime has rebranded its corporate television arm as Screentime Communications, referencing the fact that its non-broadcast business is providing a growing portion of the company’s turnover.
The Newspaper Advertising Bureau has made up for a mediocre November in the Newspaper Ad of the Month competition by announcing a double whammee, with DDB’s Sky TV Arts Channel ‘Jackson Pollock’ concept taking the December title and DraftFCB’s latest in the artwork series for Robert Harris coffee winning January’s round.
In news that will bring joy to the hearts of Kiwi font purists, Auckland design company Alt Group has picked up three Certificates of Typographic Excellence in the Type Directors Club TDC56 competition in New York.