Traditional business presentations are often characterised by slow moving slide shows, unreliable software and cheesy whirling squares. But Christchurch company Orly Productions hopes to change all that with a new, more engaging and extremely user-friendly business presentation platform called iPRES that it has designed to help companies communicate better and sell more.
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to …
Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by.
New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director.
Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing.
Colenso BBDO has picked up four finalist nods for the Asian Marketing Effectiveness Awards, the most of any agency in Australasia and more than any other agency in the BBDO network. And it’s the only Kiwi agency to make the cut.
What is Auckland Super City thinking? As we in the design world have always thought, everyone is a designer, so why not throw a competition out to all New Zealanders and get them to design a random logo for the country’s commercial centre. That’ll give us international credibility. Yeah right!
Tickets for the 30th anniversary Axis awards are now on sale at the CAANZ website. But the powers that be have sent a stern warning: tickets are limited, so you need to get online and secure them now.
Whakatane’s Deep Origin sparkling water, or, more particularly, the bottle the sparkling water is housed in, tickled the fancies of a range of H20 purists at the 20th Annual Berkeley Springs International Water Tasting Awards in the US recently, walking away with the silver medal in ‘The People’s Choice Packaging’ competition.
We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible?
In news sure to warm marketers’ cockles, the latest figures from Paymark, the network that processes over 75 percent of all electronic transactions in the New Zealand retail market, show that good old fashioned consumer spending is on the up. But the increased shelling out evident in some of the smaller centres is not being shared equally across the regions.
Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.
This week in eBuzz from Michael Carney’s Marketing Week: Thanks (or not) to technology, Gen Y and Gen Z will never be alone Secrets to online marketing
This week on ads@6, finally we get to see Mark Ellis attacked by gigantic mosquito’s thanks to HRV; Tower shows us what a petrified man looks like when he ignores a phone call from his wife; a clever Toyota Hybrid Camry ad gives you a glimpse into how …
TVNZ and SKY are showing they have plenty of heart when it comes to local television content, with the announcement of a new television channel.
If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New Zealand who will offer their insights into how …
TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.
Fashion doyenne Trelise Cooper was all at sea today, with the first showing of her Summer 2011 range aboard the Queen Mary 2.
March signals exciting times ahead, like the end of the tax year (!!) For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.
Know someone who is an excellent communicator who, low and behold, does not work in the PR industry? Then nominate them for the PRINZ Commincator of the Year award. Entries close on March 22.
Joint venture campaign activity has kicked off in Australia and is set to give New Zealand a high profile over the next few months.
Here’s a video we just had to share. You may never look at your dog the same way again once you see the determined focus that goes into acquiring just one dog biscuit.
Using nothing but a Phantom camera at 1,000 fps (frames per second), director …
Marketing firm Silk Communications is pleased to announce the arrival of a new team member. Tessa Stewart has started at the firms new Takapuna Beach offices in the role of account director.
Everyone loves a makeover, especially supermarkets. In what seems like an eternal battle to garner customer attention, New World and Pak ‘n Save stores are treating Alison’s Pantry to a makeover.
Raise your glasses to the New Zealand wine industry please….
Aquisition tastes good, especially if you are ACP Media. The publisher has announced its purchase of mass market food magazine Recipes+ from publisher Knockout Media, in a deal both parties describe as “the perfect fit”.
Who is it for? New Zealand Cricket
Why we like it? When don’t we like to give the Aussie’s a good ‘ole ribbing? And there’s something therapeutic about telling the Aussie’s to “suck a kumara”. Still at the end of …
The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.
In July last year 2degrees launched its mobile network in New Zealand, utilising funny man Rhys Darby to front its campaign. And it is fair to say the campaign has been successful so far. We managed to sneak a quick moment with 2degrees head of sales and marketing Larrie Moore to ask him a few quick fire questions about the last seven months.
