As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.

Following a competitive pitch, TBWA\TEQUILA\ has announced a new relationship with The Starship Foundation, further cementing the charitable work it has been doing with Mercury Energy and ASB, which are both five star sponsors of the foundation.

Fast Forward, a social media agency, is currently finalising the questions it will ask for an extensive social media survey that aims to show how – and how many – New Zealand marketers are using the tools on offer, how much they’re spending, what works, what doesn’t, the challenges, the benefits and everything inbetween. Of course, social media is all about sharing, so StopPress wants some input from the readers: if you’ve got a burning question about social media and marketing, either add it to the comment wall or email [email protected] and the five best questions will be included in the survey.

Roy has been very busy finding out just how happy Kiwis (and a few Aussies) are with the products and services they spend their hard-earned dosh on, and Pumpkin Patch, TSB bank, Bunnings and Air New Zealand are some of the major brands currently winning hearts and minds with their top notch customer service.

A campaign aiming to highlight the importance of the printed word in everyday life has been launched this month by PrintNZ, with over 100 Kiwi “print champions” so far forking out $200 to confirm their support for the industry association’s Part of Life initiative.

nzherald.co.nz has launched a new section in partnership with Nokia called nzherald.co.nz/play, which draws in existing content, sorts it by psychographics rather than sections and displays it all in a simpler, dynamic and more visually appealing way.

ANZ will be the fourth worldwide partner for the Rugby World Cup 2011 (RWC 2011), placing it alongside fellow top tier sponsors Emirates, MasterCard and Heineken and making it the official bank of the Rugby World Cup.

Planners and strategists crave it. Creative types (particularly Geoff Ross) typically loathe it. But whatever your feelings on the role of market research, it’s an important aspect of the marcomms landscape. So how can researchers enhance the effectiveness of their work? And what is its role in the modern business environment?

In this week’s Ads@6, we’re taking the simplistic, overly repetitive yet highly effective Auckland Glass approach: *smash* StopPress *smash* StopPress. *smash* StopPress. If it’s about ads, call StopPress. We’ve only just recovered from the horror that is the Foreno tapware TVC. The happy wife gauge may be high. But so is the ‘wow, that’s a really crap ad’ gauge. And how ’bout that Sydnicity?

134 years ago, rugged Southern Men roamed the Mainland prairies and would religiously swig from their bottle of Speight’s after a tough day of clearing gorse, lambing ewes, breaking in horses, tilling soil and mining. And it’s exactly the same down there today. Of course, New Zealanders hate change, but there comes a time when it’s unavoidable, so the Speight’s box is getting a bit of a spruce up. And what better image to signify the Pride of the South than the tussock-clad fields of the Lindis Pass.

The cold winter months are just around the corner and pretty soon the sun’s warmth will seem a distant memory. Fortunately Woman’s Day magazine has just opened its Fiji 2010 trip offering media buyers and their clients three days and three nights at the Intercontinental Fiji Golf Resort and Spa later this year.

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