Get the latest direct to your inbox twice a week. Sign up today.
News
Mogul’s social app set for US debut
By

Strea.ma, the cloud-based web app that aggregates and displays social media activity – developed by Hawkes Bay digital marketing agency Mogul – will take centre stage in San Francisco early next month. Not bad timing with fever around a certain boat race series hotting up.

News
Shell’s radio controlled embarrassment
By

Whether it be fake press releases about donating polar bears or satirical websites or staged PR disasters, Greenpeace has gone to great lengths to try and stop Shell from drilling in the Arctic. And it managed to piss Shell off again recently after smuggling in two remote controlled banners—one featuring the words “Arctic Oil? Shell No!” and the other “Save the Arctic.org—to the Belgian grand prix, an event Shell sponsors.

News
AIG showcases the All Blacks machine, goes behind-the-scenes for big global sponsorship push
By

When AIG announced its five-and-a-half year sponsorship deal with the NZRU and plonked its logo in the middle of the esteemed black jersey, some naysayers decried the game’s descent into commercialism, while those involved in the deal celebrated the massive boost it would give the game in this country. As is almost always the case, no-one really seems to care anymore. The logo is just … there. And now that the dust has settled on the unveiling of the jersey, AIG has launched its first major rugby-related campaign, ‘It’s Our Job’.

News
Westfield wants you to pin its fashion
By

Shopping mall chain Westfield has paired with retail ad agency IdeaWorks to launch a new campaign to highlight its fashion offerings on Pinterest. The ‘Repin It’ campaign encourages Pinterest users to use the repin button – similar to using the retweet button on Twitter – to share Westfield products with their followers on the social network.

News
Turning Japanese—UPDATED
By

Japan has a well-earned reputation for making batshit crazy ads like this, this or this. So, as part of the Comedy for Cure Kids on TV3 last week, Corey Jane punk’d some of the All Black newbies and tricked them into thinking they were filming an ad for the Japanese market.

News
The return of Terry, the bi bipolar polar bear
By

When Terry the Bi Bipolar Polar Bear first appeared online five years ago, he “was a minor internet hit amongst bi’s, bipolars and bears”. And now, thanks to creator/writer/performer Jeremy Dillon, Pukeko Pictures and Yukfoo Animation, he’s back—and he’s better than ever.

News
A bit of a fling
By

Bungee jumping? Pfff. There’s no reason to rely on gravity and elastic alone when you’ve got machinery to assist. And Mountain Dew and Devin Graham have joined forces to create some whiplash-related entertainment.

News
Sovereign picks Tenfold for print and design
By

Insurance provider Sovereign has chosen four-year-old agency Tenfold mostly for print and design work. Sovereign’s general manager of marketing David Drillien wouldn’t say who else was in the running for the business, but said it chose Tenfold because it could be a “decent size client” for the agency and because its specialisations fitted with what Sovereign needed.

Opinion
Get your brands on smart screens
By

The challenge and opportunity for business is that mobile significantly disrupts the traditional path to purchase model across most categories. Understanding how you can use the channel to attract, convert and retain customers will help marketers reinvent their sales model and deliver new business opportunities in this rapidly evolving landscape.

News
Gallery: 2013 Global Beer Pong Championship of New Zealand Advertising
By

Last night at the Hopetoun Alpha, a bunch of finely tuned, very well-dressed and alcohol-infused athletes from the marcomms sector took part in the 2013 Global Beer Pong Championship of New Zealand Advertising, an event put on by MediaWorks Radio and supported by Faux Beer. And it was team NWA (Gerhard Simanke and Mark Banbrook from The Radio Bureau) took out the title after a fiercely contested final against Team Cock (Simon Teagle and Rachel Leyland, DraftFCB).

News
NZTA and Clems call on the experts, humorously highlight the danger of ‘naughty cigarettes’ and driving
By

While most of the focus around road safety in New Zealand has been on alcohol in recent years, drug driving is also a serious issue. It’s not really a laughing matter, but, perhaps following on from the success of ‘Ghost Chips’, NZTA and Clemenger Group have once again gone down the humorous road to show Kiwis that if you’re laughing at soap, taking too long to buy 12 frosty pigs or staring at a waving cat then you shouldn’t be driving.

News
Powershop partners with menacing dictator
By

Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.

News
Stuff gets punk’d, polar style
By

Greenpeace got its hoax on last year with a fake website called Arctic Ready, which asked users to come up with their own Shell-related ads and aimed to draw attention to the company’s desire to drill for oil in the region. The best one, ‘You can’t run your SUV on cute. Let’s go’, was put on a massive billboard and erected outside Shell’s HQ in Houston. The organisation continues to fight against the proposed drilling and a ‘press release’ about Russian company Gazprom and Shell delivering a polar bear to Auckland Zoo that was sent to the media and published by stuff.co.nz seems to bear the mark of Greenpeace as well.

News
So long and thanks for all the fish, Shearer
By

So Shearer’s been shorn. Bad headlines have been written. And since his resignation bombshell earlier this afternoon, Twitter lit up with reaction and people touting successors (our favourite: ‘We’ll never forget you Damon Shearer!’).

1 521 522 523 524 525 698