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Blazed as: NZTA and Taika Waititi get colloquial to target Maori drug-drivers—UPDATED
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A few weeks back NZTA and Clemenger BBDO launched the second phase of its drug driving campaign, ‘Shopkeepers’, which used humour to create awareness around the fact that having a toke before getting behind the wheel wasn’t safe, despite beliefs to the contrary. And, just as it did with Legend, it’s followed that up with an ad/short film aimed at the Maori community that shows how children view the behaviour of their blazed parents.

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Gracious in defeat … mostly
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Predictably, David Cunliffe won the Labour Leadership battle. Perhaps just as predictably, given the united show the party needs if it’s going to give National a run for its money at the next election, Cunliffe’s leadership rivals were gracious in defeat. The exception, perhaps, was dark horse Ned Stark.

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iHeartRadio app breaks 10,000 downloads mark
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The full launch of the Radio Network’s internet radio service iHeartRadio has had a boost from social media activity around the recent free concert featuring Kiwi artist Lorde. The app has clung to the top free music app spot in the Kiwi iTunes store since it launched.

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Toilet humour
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We’ve seen it before with Dollar Shave Club—both the blades and the wipes—and tampon subscription service Hello Flo. And now there’s a new entrant into the entertainingly crass and completely over the top online ad annals: Poo-pouri.

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Stone the crows
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Mexican restaurant chain Chipotle’s brilliant ‘Back to the Start’ campaign used animation, emotion and a celebrity cover to tell the sorry story of industrialised food production. It caught plenty of attention and won plenty of awards for its trouble, including a couple of Cannes Grand Prix in film and branded content. And it’s following the same strategy for the follow-up, The Scarecrow.

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Make your company a social animal
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Company leaders afraid of losing control by using enterprise social networks should know their company needs to communicate with networks as much as individuals using personal social media, says Yammer’s co-founder.

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Necessarily fresh
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Here we have the Old Spice guy riding a horse backwards – over the in the US the brand is getting fresh with a new series of commercials for its association with the NFL.

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Horse’s Mouth: Lance Walker
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After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?

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NZ Innovators Awards finalists revealed
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The world’s first cardiovascular exercise bike, an aerial robot, a method of controlling insects with sex, a novel bladder cancer detection test and a cardboard pet casket range are among the finalists of this year’s New Zealand Innovators Awards, the annual awards that celebrate the best of Kiwi innovation.

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The Edge shows radio’s social side
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The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.

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The progression of love?
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We had to wonder recently if Stuff’s website was trying to show us what happens when the honeymoon is over – as its wallpaper promoting a dating site shared the front page with a less romantic story.

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