Foursquare, Memphis Meltdown and Freedom Farms all got some decent brand exposure in front of 80,000 people at this year’s instalment of the Red Bull Trolley Grand Prix. PLUS: Red Bull wins friends and influences companies with its cool factor.
Cadbury took the win in the March round of Colmar Brunton’s Ad Impact Award with its animated, bicycling easter bunny. And it’s added another trophy to its cabinet with the launch ad for Mini Drops taking September’s title.
Earthwise, a maker of environmentally friendly cleaning products, climbed to the top of this year’s Deloitte Fast 50 list of companies with 1004 percent growth, while mobile media specialists Snakk Media and digital agency Young & Shand, which was a Rising Star last year, made the top ten with growth of 486 percent and a 467 percent repsectively.
DDB and DraftFCB were each awarded a point for their recent entries into the Newsworks ‘ad of the month’ competition. This moves DDB above Ogilvy to top of the Agency League table, with DraftFCB now sitting in fifth on two points.
Flying Fish director Joe Lonie’s 12 minute film Honk If You’re Horny won big at the annual Show Me Shorts Film Festival, taking out best director, best film and best actor for veteran Andy Anderson’s “gripping, humorous” performance as a lascivious taxi driver telling a filthy story. And, with this festival being New Zealand’s only Academy Award-accredited film event, it means the film is eligible to enter the 2015 Oscar awards in the short film category.
Yesterday marked the second anniversary of fuel-saving discount scheme AA Smartfuel, which has thus far accumulated over 1.6 million unique registered cardholders since its inception in 2011. PLUS: read about comedian Urzila Carlson’s involvement with the programme.
ANZ, Countdown, Briscoes and Yellow have gone public about withdrawing advertising from RadioLive after an interview by the station’s hosts Willie Jackson and John Tamihere with a caller ‘Amy’ who said she was friends with an alleged victim of the Roastbusters gang.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While the quarterly circulation and readership numbers offer a glimpse at the state of the magazine industry—and specific titles—at a moment in time, the Magazine Publishers’ Association is trying to change the conversation and draw attention to the strength of the medium as an advertising channel. And it’s aiming to do just that by talking to the industry about the results of a recent piece of research.
The Listener’s – intended or unintended – jab at KiwiRail is a fine example of satire.
Tourism New Zealand, New Zealand Trade and Enterprise and Education New Zealand lauched the ‘New Zealand Story’ campaign on 6 November. The multi-channelled campaign features a website, video and toolkit to encourage prospective investors to bring their business to New Zealand.
ASB’s new HQ in Wynard street seamlessly combines the corporate and public sphere with an office space that’s both inviting and practical. PLUS: find out how they have incorporated eco-friendly heating and cooling systems into the building.
MediaWorks has announced that all primetime series from Fox “will be immediately replaced in the schedules,” meaning that shows like The Simpsons and Modern Family have already been removed from scheduling.
Vodafone has launched a new competition in its official app for the New Zealand Music Awards, an event its sponsored for 10 years. The ever-evolving app has become a central showpiece in the tech company’s sponsorship of the event.
KiwiRail Freight and KiwiRail Scenic have released television commercials in an effort to remind Kiwis that rail is still relevant and enjoyable. Auckland-based agency Hot Mustard took charge of the Freight campaign, while Wellington-based Clemenger BBDO held the reins at KiwiRail Scenic Journeys.
Catching a fast train isn’t quite the quickest way to get to another city — it would be far quicker if we could just walk through a door. French high speed rail service SNCF has brought this scenario to life with clever experiential marketing in a new campaign with TBWA Paris.
Mi9 is locally launching the versaTiles ad format it rolled out across the Tasman about six months ago, which it says makes it more accessible for advertisers to spread their message via email. The local versaTiles release follows Hotmail’s relaunch as Outlook.com, which has 1.2 million account holders in New Zealand.
Gigatowners trying to be crowned the winners of Chorus’ initiative to grant speedy internet to one lucky region are showing their creative sides as the competition hots up. The contest got its first meme recently with nice casting of The A-Team hero Mr T.
In an age where technology rules—and where screens are often used as babysitters—there’s still something to be said for old-school leisure activities/imagination-builders like Lego. And, just in time for Christmas, it’s released a fantastic family-themed TVC, its first for 30 years.
The last time Ford and JWT got together to promote a Ford Fiesta, they spiced up proceedings considerably with a few strategically placed bottles of bespoke Culleys chilli sauce. Now, to promote the arrival of one of the first all-new Fiesta Sports models in the country, it’s signed on as a major sponsor of Ponsonby’s popular Art in the Dark festival and partnered with artist Jon Baxter to create an original installation at the event.
Dominic Corry sits down with Jeremy O’Brien, the TVNZ head of sales, to discuss the scale of branded content and how it goes beyond programme integration. They place emphasis on the different forms of branded content and give tips on how to effectively incorporate a brand into a programme.
We’ve seen some interesting methods employed to promote responsible drinking behaviour in recent times, with the likes of NZTA’s Ghost Chips, Steinlager’s marker pens and the Health Promotion Agency’s ‘No More Beersies’. Now Nathan Cooper, he of rubbishcorp and Saatchi & Saatchi NZ fame, is once again using the power of video to encourage drinkers across the internet to consider the consequences of their boozing.
Former telco execs James Fisk and Neil Macdonald have hit the ignition switch on a new app for taxi booking called Zoomy, developed by Auckland company Roam. The app goes the extra mile for drivers and approved taxi organisations, showing them in real time how many calls they’ve received, response times and feedback from users.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
Del Campo Saatchi & Saatchi, based in Buenos Aires, has just a released a hilarious ad campaign for Andes Barley wine that features a bottle-laying hen.
Google’s new TVC for its Nexus 5 smartphone will warm the heart of hopeless romantics everywhere. It’s all about weddings, or more precisely, how you can get good photos and video of people’s big days using the phone’s 8 megapixel camera.
Frucor New Zealand is an undeniably brand and marketing-led company that has developed a reputation for innovation in product, communications and activation. And that attitude flows through the company directly from the office of chief executive Mark Callaghan.
It wasn’t just students learning lessons about digital marketing with a recent assignment to promote small businesses using AdWords. Businesses also got schooled about the value of cropping up early in searches and making themselves more accessible online.
ACC does a swag of things to prevent falls in the home, there’s even a national strategy for it. Now it’s added a game, Safe House, created by Auckland company InGame, to the kitbag it uses to educate people about the issue.
New Zealand mobile ad spent sits at one percent, in contrast to much higher rates of digital spend offshore. With trends like location and rich brand engagement driving growth, that one percent is about to get a whole lot bigger, says Snakk’s Max Flanigan.