Auckland company Assembly has created a new site for Sony’s ‘Be Moved’ brand campaign, which showcases a selection of products as the sum of their parts. Animations give the appearance of product assembly to seven products as visitors scroll through the site.

BNZ has announced an update to YouMoney that enables users to add accounts dedicated to specific items via a smartphone. And to spread awareness of the update, the blue bank has also launched a social media competition that asks Kiwis to share pictures of things they want via social media channels.

The Radio Network may boost other big names with internet-based shows as it adopts an on demand model. This week it launched the Polly and Grant Show on digital platform iHeartRadio.

With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.

App development company Mogeo is reinforcing its reputation as the partner of choice for recreation and travel-focused applications — and has a new website and community around travel information.

What happens when engineers and artists come together? No, it’s not engineer/artist babies, it’s creative new products. Sony wants to show us that hardware is all about feelings.

Some of us like to ask friends and family before we buy something, others spend hours browsing websites and catalogues before they hit the shops. Now furniture retailer Ikea has an alternative with an app that uses the Chinese signs of the Zodiac to make recommendations.

Jucy is rewarding hopeless romantics for their creative and quirky displays of public affection on social media. It’s launched a competition that offers a week of glamping, the sophisticate’s version of what traditionalists used to know as camping.

Apple is harnessing the value of poetry in a new ad that aims to promote the iPad Air. The 90-second spot couples an excerpt spoken by Robin Williams in the Dead Poets Society with video footage that showcases the splendour of human endeavour. PLUS: see which other brands have dabbled in verse to flog products.

Samsung Singapore has released a new app that stops phones from receiving phone calls, text messages or social media notifications when people are travelling at faster than 20 kilometres per hour. PLUS: check out the Yellow Jacket (stun gun) iPhone case.

Last year, Barnes Catmur and Friends finally ended Aussie dominance at the Campaign Asia Pacific Awards by becoming the first Kiwi agency to win the Australia/New Zealand Independent Agency of the Year category. In addition to this, the consistent indy team won the Battle of the Ad Bands, showing that its creative streak also extends into other disciplines. Given that the agency spent 2013 moving from strength to strength, it comes as no surprise that managing partner Daniel Barnes was positive, albeit laconic, in his assessment of the year.

Procter & Gamble and Wieden + Kennedy decided to celebrate mothers’ roles in the creation of world-class athletes in a campaign that ran as part of its sponsorship of the London Olympics. And it’s back with another earnest spine tingler focusing on winter sports for the upcoming Sochi games in Russia. P&G-owned brand Old Spice also released an ad about mothers recently, although the musical ode to those who can’t let their teenage boys go is quite a bit different from that of its parent company.