When Jono Sorenson left advertising agency Carat in March to become a sales director at Diverse Media, he signed up there for only three days a week – because the rest of his time he now devotes to muesli.
He and fellow muesli-fan/fiancé Lucy Leckie have launched The Muesli Hub – “a platform to build your own muesli online and have it delivered to your door”. They want to inspire people to re-prioritise breakfast.

In an effort to dissuade potential smokers from picking up that first cigarette, the Health Promotion Agency has launched a new campaign via GSL Promotus that gives a tongue-in-cheek depiction of exactly how ugly a relationship with cancer sticks can be.

With all the inane questions, like farming and ‘brain teasers’ posted on social media, many brands seem to think their customers are absolute morons. But as ASB’s well-awarded Like Loan showed, social media can occasionally serve a useful commercial purpose, with all the likes the app received giving the bank the details of almost 18,000 potential customers and delivering a solid business result. That campaign was a bespoke app, but a similar philosophy applies to Kiwi social auction company BuddyBid, which is currently raising some cash to take the idea overseas.

A new OK Go music video is generally cause for great celebration, given their consistent record of producing amazing visual treats. Strangely, no-one seems to remember their music, perhaps because their videos overshadow the songs. But the band has embraced that and accepted the challenge to continually raise the bar, and it’s done it again with its latest optical illusion-heavy clip.

Goodbye Pork Pie is to Mini in New Zealand as The Italian Job is to Mini in Europe. So, to drum up some interest in the new Mini Hatch in this part of the world, Mini, DDB and director Matt Murphy—the son of the original film’s director Geoff Murphy—set out on a mission to remake a classic scene from the movie. And the final clip premiered this week.

Those who enjoy seeing grown men roll on the ground in faux-agony are undoubtedly loving the Football World Cup. And Durex, a big believer in the joys of sexual honesty, has jumped on the football bandwagon and taken aim at those who fake it.

Earlier this week, it was reported that Facebook paid only $23,000 of tax over the course of 2013 in New Zealand. But, rather than further contributing to the media revile already available elsewhere, we decided to look at the positives by giving a rundown of all the awesome things Government could purchase with the funds attained from the organisation.

The Internet Party, “New Zealand’s newest, most awesome political party”, has landed with a bit of a thud on the political landscape, with a controversial founder/funder, a partnership deal with the Mana party and the announcement of Laila Harré as leader (and the ensuing leadership photo, which, according to Twitter, looks a lot like a cast photo from either The Almighty Johnsons, Star Trek or Outrageous Fortune). So how is it planning to woo the voters? We asked brand manager Andy Pickering a few questions.

Rather than sweating it out with barbells, grunting gym buddies, or shouty instructors, what if gyms let you escape? That is, let you go to that place in your head that ‘happens’ when you’re rocking out in a dance tent or speeding up a glacier on a bike. It’s called the zone, and it’s where Les Mills wants to take customers, with its new virtual-reality based venture called The Project: Immersive Fitness.

Snakk Media’s preliminary financial results released last week showed a 92 percent year-on-year increase, shifting up from $3.6 million recorded between March 2012 and March 2013 to $7 million in the most recent results. Add to this the fact that the company has just announced plans to open a Singapore office in addition to those in Australia and New Zealand, and it seems that Snakk Media’s new chief executive Mark Ryan has a lot to smile about less than a year into his job. But a recent drop in the company’s share price and the fact that it continues to operate at a loss means the company’s evolution has had its fair share of ups and downs.

If the Onion’s Clickhole is any guide, there’s a section of society that doesn’t actually enjoy the hyperbole and superficiality of some online news outlets. And if you’re looking for a little more reality in your headlines, then Downworthy is the plug-in for you.

The first ever #smcakl awards were held last night at Britomart Country Club to a full house of corporates, social media enthusiasts and digital types.

Sky TV plans to increase its digital offering before the end of the year with the introduction of a subscription video on-demand service (SVOD), which will stand alone from Sky’s pay television services and be available to both Sky and non-Sky customers. This announcement comes shortly before Telecom is expected to announce the release of its SVOD services. So who will become the Netflix of New Zealand?